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Analysts fail: Part II For the record, some facts |
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Firstly: the "Napster" brand is worthless. Sure kids knew what Napster was when they could download songs there for free, but today... shoot, two years ago, the Napster brand was deader than Atari, with far less nostalgia attached. So big dumb companies: stop trying to buy old brands to plaster on your entirely unrelated products, and all you idiot analysts: stop breathlessly singing their press releases like your paycheck depends on it. Secondly: nobody is excited at the prospect of renting intellectual property. So-called "subscriptions" to online music stores are not something new. Microsoft introduced this 'feature' in their grand plan for WMA DRM before the iTMS even got started. But customers say they don't want it, they aren't buying into it, Apple isn't poised to offer it, and those giddy companies who did partner up as WMA subscription outlets are as lucky as Hindenburg passengers with asthma, with dimmer chances for survival. Thirdly: the iPod isn't suffering from a lack of features. Competitors can offer music players that also record sound, take photos, tune in radio stations, possibly play MP3s, and offer to obliterate your music collection via DRM lockout if you fail to keep paying a subscription, but those features, and many others, are not resulting in dramatic sales that threaten the iPod. In fact, Apple's latest and most popular iPod model offers fewer features: no light up buttons, no navigation menus, and no display showing the current song. The iPod Shuffle is almost like the radio, except with no commercials and it only plays the songs you want to hear! Part III > What works and what doesn't |
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