Daniel Eran Dilger
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Category — the Media

From Vista to Zune: Why Microsoft Can’t Sell to Consumers

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Daniel Eran Dilger
Microsoft’s marketing of Windows Vista and the Zune have failed in large part due to the fact that Microsoft has not learned how to effectively sell consumer products. Consumers buy Windows and Office, but that’s because they have no choice, not because of the company’s marketing savvy. Microsoft only effectively markets its products to businesses, which represents a very different type of sales relationship.

Businesses are so used to disgorging overloaded language about facilitating and empowering that they don’t find Microsoft’s marketing of the same caliber all that difficult to swallow. Consumers are a whole ‘nother ball game, and Microsoft is striking out in efforts to reach them. This has big impacts on the company’s future prospects.

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May 12, 2008   40 Comments

Climate Counts’ Fake Attack on Apple

Climate Counts - Apple
Daniel Eran Dilger
Copying the self-serving campaigns run by SVTC and Greenpeace, the group Climate Counts has made Apple, Inc. the core of its latest press releases. The group says Apple “is not yet taking meaningful action on climate change,” and is a “choice to avoid for the climate-conscious consumer,” but then points out that its “action” metrics are all based on ineffectual political posturing. And the reason for the tough critique: Apple elected not to join the Climate Counts consortium last year and throw money at the group’s ineffectual efforts to “facilitate engagement.”

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May 10, 2008   47 Comments

Zune Sales Still In the Toilet

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Daniel Eran Dilger
Microsoft has been keeping awfully quiet about sales figures for its Zune, a product that many Windows Enthusiasts originally predicted would cause considerable grief for Apple’s iPod. However, despite a new model refresh last fall and plenty of advertising, Microsoft has been left to announce that its actual sales are still a joke.

According to an Associated Press article citing Jason Reindorp, Zune’s director of product marketing, the device has sold “just north of two million” between its debut in November 2006 and May 2008. Apple has sold roughly 76 million iPods during that same period, more than doubling the installed base of iPods since the Zune’s debut.

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May 9, 2008   41 Comments

Why Did Apple Buy PA Semi?

pa semi apple
Daniel Eran Dilger
Just ahead of its recession defying, record setting Q2 2008 earnings reports, Apple revealed plans to buy PA Semi, a chip designer specializing in processors based on IBM’s Power architecture. This news sparked a flurry of confusion from observers: why is Apple getting into the semiconductor business after partnering with Intel in its Mac systems, aligning with ARM licensees for its mobile WiFi iPhone platform, and particularly after decisively migrating away from PowerPC in 2006?

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April 24, 2008   64 Comments

Windows Vista, 7, and Singularity: The New Copland, Gershwin, Taligent

Windows 7
Daniel Eran Dilger
Microsoft’s current and future operating system projects, Windows Vista, Windows Seven, and Singularity, share too much in common with Apple’s failures of the mid-90s. Each project bears a striking resemblance to the three catastrophes that nearly killed Apple in the early 90s, and for many of the same core reasons. Here’s why, and what this means for the future of the PC desktop, the Windows platform, and new emerging mobile markets.

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April 22, 2008   55 Comments

IBM’s Strategic Interest in Macs Goes Beyond Pilot Program

Welcome IBM, Seriously
Daniel Eran Dilger
The Mac pilot program within IBM Research, outlined in the previous article, is only a small part of IBM’s corporate efforts to diversify its computing platforms and push the adoption of Macs in particular. A number of internal sources wrote to provide additional details on IBM’s current and future plans.

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April 18, 2008   18 Comments

San Francisco Protests the Chinese Olympic Torch Run

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Daniel Eran Dilger
Demonstrators waving red flags in favor of the Beijing Olympics mingled rather peacefully among those protesting China’s atrocities in Tibet, its support of genocide in Darfur, and its record of human rights violations against its own citizens. Meanwhile, in efforts to avoid any serious confrontation or stop the Olympic torch run through the City, officials decided to hide the torch in a van and spirit it from the ballpark to Van Ness and Pine, where it was then run up to Fort Mason and then through the Marina to the Golden Gate Bridge, avoiding the planned route down the Embarcadero.

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April 9, 2008   35 Comments

iPhone 2.0: Exchange vs Leopard Server

Leopard Server iPhone
Daniel Eran Dilger
Is Apple’s announcement of Exchange Server support in the upcoming iPhone 2.0 software an admission of failure for the company’s apparent plans to push its own Exchange alternative in Mac OS X Leopard Server? Reader Pete Wann asked the question; here’s what I think about it.

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April 8, 2008   26 Comments

Does the iPhone Shortage Herald an Impending 3G Release? Probably Not

WSJ Andy Jordan Tech Diary
Daniel Eran Dilger
Apple Stores across the US are running out of iPhones, resulting in the rumor that Apple is allowing inventory levels to dry up in advance of the release of a new 3G model. While this commonly does happen prior to the release of a new model, the current iPhone shortage appears to be a artifact of unpredictably high demand from foreign markets rather than an artificial supply shortage, here’s why.

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April 4, 2008   23 Comments

Are iPhone Sales Limited to Apple Fans? Apparently Not.

Rubicon Report iPhone
Daniel Eran Dilger
Michael Mace of Rubicon Consulting interviewed 460 iPhone users–0.01% of the installed base, all users in the US–and published the results in a white paper. Here’s the more interesting bits Mace reported, with a look at how the tech media has worked to sensationalize some of his findings, particularly the unsurprising concept that most iPhone buyers are already familiar with Apple’s products.

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April 2, 2008   13 Comments

Five Factors Shifting the Future of Malware and Platform Security

 Windows for Old Men
Daniel Eran Dilger
The previous article, The Unavoidable Malware Myth: Why Apple Won’t Inherit Microsoft’s Malware Crown, outlined that Microsoft’s malware crisis is a product of that company’s engineering mistakes, not an unavoidable problem facing whatever computing platform becomes the most popular in the future. Even for those holdouts who choose to ignore the realities of the malware economy–so they can insist that the only reason Macs aren’t infected with viruses is because Apple isn’t selling enough of them–there are other reasons why future platforms, including Apple’s Mac and iPhone, aren’t fated to be plagued with Microsoft’s malware crisis of the past and present.

There are five factors related to the future of computing platforms that will prevent Apple from inheriting Microsoft’s malware legacy. Here’s why these factors will have such a significant impact on the future of malware, and why the world’s greatest malware threat will continue to be firmly attached to Microsoft, the company that introduced the epidemic to the world in the first place.

The Unavoidable Malware Myth: Why Apple Won’t Inherit Microsoft’s Malware Crown

“No Windows for Old Men” composition by Michael Jackson.
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April 2, 2008   52 Comments

The Unavoidable Malware Myth: Why Apple Won’t Inherit Microsoft’s Malware Crown

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Daniel Eran Dilger
According to the Unavoidable Malware Myth, Microsoft’s Windows security epidemic of viruses, spyware, and adware will be passed on to the next major computing platforms as an inevitable symptom of platform popularity. Were this to be true, it would be bad news for both Apple’s Mac platform, which is growing several times faster than the PC average, and for the iPhone and iPod Touch, which appear to have an early lead as one of the most promising mobile platforms of the future. But malware isn’t unavoidable. The myth is wrong, here’s why.

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April 1, 2008   50 Comments

Engadget: iPhone Lookalike BlackBerry 9000 is “Sexy.” Umm, not so much.

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Daniel Eran Dilger
Engadget profiled RIM’s new iPhone styled BlackBerry 9000 (above on the right, aping the iPhone’s chrome and black style but lacking its touchscreen), calling it sexy and praising its “beautiful user interface, which has been totally revamped from the ground up; gone is the cartoonish look and feel of the current lineup, replaced with a modern, warm theme with wireframe icons and slick animations.”

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March 31, 2008   26 Comments

Thom Holwerda of OSNews Calls “Mac Shot First” Misinformation and Slander. Oops!

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Daniel Eran Dilger
Responding to the article “Mac Shot First: 10 Reasons Why CanSecWest Targets Apple,” Thom Holwerda of OSNews wrote a point by point essay titled “Countering Misinformation” that described my article as “an unrivaled wealth of misinformation, [with] some things even bordering on slander.” Of course, one can’t write slander (it’s called libel), but his serious accusations failed to refute any of the points I raised, and really betray his effort to smear me rather than correct any facts I presented. He’s wrong, here’s why.

Countering misinformation, OSNews
Mac Shot First: 10 Reasons Why CanSecWest Targets Apple

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March 31, 2008   22 Comments

Mac Shot First: 10 Reasons Why CanSecWest Targets Apple

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Daniel Eran Dilger
The details emerging from the CanSecWest security contest fill out a story that is bigger than the simple “Mac Shot First” headlines convey. This was not a contest where three systems were placed in an equal foot race and the Mac simply lost due to being a slower runner. Here’s why.

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March 29, 2008   79 Comments