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Inside Apple’s 2011: Mac hardware and Mac OS X

Daniel Eran Dilger

This year, Apple’s Mac OS X platform turned ten years old, launched the 10.7 Lion reference release, introduced the Mac App Store and iCloud, and delivered a series of new Macs boasting fast, flexible Thunderbolt connectivity and speedy new Sandy Bridge processors.
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Record sales of Macs

In 2011, Apple set new sales records for its 27 year old Mac platform, hitting a milestone of 4.89 million Macs sold in the fiscal Q4 ending in September, a number 700,000 units larger that the previous year’s record quarter of sales.

Just five years ago, Apple was selling 5.4 million Macs per year (hitting a quarterly peak of 1.6 million Macs in Q4 2006). Those sales were considered strong at the time, but after a half decade of introducing new Intel-based Macs the company’s hardware sales have more than tripled, resulting in an installed base of more than 58 million users.

Mac Share

Compared to the 4 percent annual growth of the overall PC market, Apple has experienced six times the growth of the industry, with a 23 percent increase in Mac sales over the past year, even when excluding sales figures for the iOS-based iPad. Including iPad sales, Apple is now positioned to become the world’s largest PC vendor by the middle of next year.

Mac Share

A new 2011 Mac hardware focus on mobility

Apple officially retired its Xserve line at the beginning of the year, and introduced no new Mac Pro to replace last year’s “Mid-2010″ model, moves that signaled a departure from conventional PC and server markets and an intensified focus on mobile systems.

In its most recent conference call, Apple reported that mobile Macs now make up 74 percent of its computer sales. In large part, that’s because the company launched two new waves of MacBook Pro models featuring powerful new Sandy Bridge i5 and i7 processors, AMD graphics and the fast new Thunderbolt interconnect, affording its mobile systems a degree of power and expandability previously only available in a desktop tower. The new models also introduced fast 450 Mbps WiFi and higher quality FaceTime HD cameras.

In the summer, Apple introduced new MacBook Air models incorporating mobile versions of Intel’s Sandy Bridge i5 and i7 chips along with Thunderbolt and Bluetooth 4.0, repositioning the Air as its entry level notebook by eliminating the white plastic MacBook model.

Mid 2011 11 inch MacBook Air

Apple also introduced new iMacs and a refreshed edition of its “unibody” Mac mini and Mac mini server that similarly incorporated the same faster CPUs and Thunderbolt connectivity features.

iMac Cube mini

Thunderbolt enables new 2011 Macs the ability to drive two external displays (apart from the Air, which can power one) as well as serving as a conduit for PCI Express, supporting two bi-directional channels with transfer speeds up to 10Gbps each, all over a single cable. Apple also introduced its own 27 inch, $999 Thunderbolt Display providing 2.1 speaker sound, a FaceTime HD camera, 3 USB 2.0 ports, one Firewire 800, Gigabit Ethernet, and a Thunderbolt interface for connecting a chain of five additional devices.

Thunderbolt display

New Mac 2011 software, App Store, cloud services

In 2011, Apple released three free updates for Mac OS X Snow Leopard, the most significant new feature of which added support for the new Mac App Store. Following the success of the App Store for iOS devices, the Mac App Store launched a new way for Mac users to safely obtain software as a digital download.

Many third party developers, led by Pixelmator, have embraced the new store as their exclusive or at least primary means of distributing their software and advertising it to the Mac audience. Among the most successful developers embracing the Mac App Store is Apple itself, which currently produces seven of the store’s top ten paid titles, and eight of the top eight highest grossing titles.

Apple launched the Mac App Store with its existing $15 iLife and $20 iWork apps, along with its professional Aperture photography software, discounted from $199 to just $79 as a digital download. The company later added a completely revamped Final Cut Pro X and Logic Pro 9 to the Mac App Store as their exclusive means of distribution, replacing its former $500 and $1000 suites with standalone apps costing $199 and $299. Apple also added the companion apps Motion 5 and Compressor 4 for $49.99 each, and MainStage 2 for $29.99.

Final Cut 3

The Mac App Store’s most popular download by far, however, is Mac OS X Lion, which Apple released in July as a $29.99 upgrade for 64-bit Intel-based Snow Leopard users. Apple announced in its first quarter of sales that there were 6 million downloads of Lion, an 80 percent increase in sales over Apple’s previous Snow Leopard release.

As Apple’s first digital download of a desktop operating system, the Lion upgrade introduced a variety of features, many of which drew upon the company’s experience in launching the iPad (including automatic file saving and undo revisions; updated apps with a simplified, iPad-like appearance; a Launchpad that offers easy access to apps similar to the iOS home screen; iOS-like spell checking and foreign character input; support for full screen apps and an expanded use of iOS-like multitouch gestures to navigate the interface).

Mac OS X Lion

Lion also introduced full disk encryption with FileVault 2; expanded accessibility including multilingual VoiceOver screen reader support; significant improvements to Safari 5.0; a variety of security enhancements; better Spotlight search; expanded Quick Look features and the ability to authenticate users via their Apple ID, among what Apple describes as more than 250 features.

A final major feature related to Lion and iOS 5 is iCloud. Mid year, Apple’s Steve Jobs outlined at the company’s Worldwide Developer Conference how all three components would work together to replace the “digital hub” strategy he had unveiled ten years earlier with a new cloud computing model that would radiate from the company’s servers, enabling users to manage apps, photos, calendars, contacts, documents and purchased content between computers and mobile devices.

The Mac future

While setting new hardware sales records and releasing the origins of an entirely new cloud based computing environment this year, Apple also achieved ten years of Mac OS X development and fifteen years of an impressive reinvention of the company under Steve Jobs, following Apple’s fateful acquisition of NeXT at the end of 1996.

Apple OS history

Apple’s iMac and MacBook Pro are the number one selling notebook and desktop in the U.S., even though Apple still has a relatively small share of the overall PC market, offering plenty of growth potential. While the company has experienced even faster and more lucrative growth in its iPhone and iPad sales, it has made it clear that the Mac platform is central to its business, and won’t be sidelined as many pundits had predicted as sales of the iPod and later iOS devices exploded throughout the last decade.

Rather than being left behind, Apple has used Mac OS X as the basis for developing iOS, and has since shared technologies between the two at a rapid pace, progressively enhancing both platforms in tandem. While the development of Mac hardware and software was broad and deep in 2011, it certainly wasn’t all Apple achieved in the year. The next segment will look at what else the company delivered in parallel, based on its mobile iOS platform.

Inside Apple’s 2011: iPod, iPhone & iPad

3 comments

1 FightTheFuture { 12.30.11 at 12:00 pm }

I’m wondering if the post industry will adopt Final Cut Pro or move away from it.

I work in high-end post and the engineers have argued that an Avid Media Composer system only costs them around $7000 (we just had 5 new ones installed) this already was a cost-effective alternative to Final Cut Studio 3 with AJA I/O.

And now that final cut pro x doesnt have tape I/O, we’re already looking at Avid to replace our three final cut workstations. We have quantel and smoke boxes for online, so apple probably doesnt have a future in our post house. Our companies tech department is very anti-apple and was frothing at the mouth to move away from final cut.

What i find fascinating is that the post industry has a very short memory when it comes to software. When final cut pro caught steam almost ten years ago, it wasn’t because it was better than Avid (I personally think it never was) it was because for a lower price, you could get avid functionality without all of Avid’s bs proprietary components – Avid Mojo and Andrenaline come to mind.

This is basically history repeating itself – apple is depending on existing hardware and an easy learning curve to draw in users. Avid and Adobe are depending on their brand recognition and existing support to draw in users. But which software do you think you’ll see in high schools and universities? How about the small boutique post house?

2 The Mad Hatter { 12.31.11 at 12:53 pm }

Heh. Rather annoying. A month after I bought Logic Pro for $500.00 they put it in the App Store for a lower price.

As to “Sandy Bridge”, Apple should be looking for an Intel exit strategy. Intel is great at packaging, but they are out to lunch on drivers, and always have been. If they want to stay X86-64 AMD is their best option. But I’m still betting they will go ARM on the PC line too.

Going Intel made sense when Windows compatibility was important. Windows is becoming less of an issue now. I’ll try and dig up the Canadian sales figures I saw a while back, Apple had an enormous chunk of our market.

Wayne
http://madhatter.ca

3 The Mad Hatter { 01.09.12 at 9:18 pm }

Yeah, Sandy Bridge. How about a AMD Brazos Powered MacBook Air?

Would have caused ulcers at Intel.

Wayne
http://madhatter.ca

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