Apple Killers Attack! Decay, Sustain, Release
March 10th, 2011
Daniel Eran Dilger
The waves of competition that lap up upon Apple’s shores is starting to sound very familiar. Anyone else notice this pattern?
We’re told it will have a few hot new features that Apple will be dumbstruck by, even though they’re promoted months before the competitor can actually deliver the product.
After a very loud attack phase, reality starts to sink in as the hype begins to decay. Perhaps Apple, too, has thought to address its current weaknesses and adopt some of the same new technologies nearing readiness that its competitors hope to exploit. Hmm.
A chorus of pundits then desperately try to keep the sound envelope sustained for as long as possible until the competitor releases their finger from the key and abandons early adopters with an “Apple killer” really only adept at suicide.