Daniel Eran Dilger in San Francisco
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Apple Killers Attack! Decay, Sustain, Release

Daniel Eran Dilger

The waves of competition that lap up upon Apple’s shores is starting to sound very familiar. Anyone else notice this pattern?
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Each year we get a front-running product promoted by a curiously weak competitor that promises to revolutionize the world by copying an existing Apple product with a third rate imitation missing two thirds of the value but all of the cost.

We’re told it will have a few hot new features that Apple will be dumbstruck by, even though they’re promoted months before the competitor can actually deliver the product.

After a very loud attack phase, reality starts to sink in as the hype begins to decay. Perhaps Apple, too, has thought to address its current weaknesses and adopt some of the same new technologies nearing readiness that its competitors hope to exploit. Hmm.

A chorus of pundits then desperately try to keep the sound envelope sustained for as long as possible until the competitor releases their finger from the key and abandons early adopters with an “Apple killer” really only adept at suicide.

Apple Killers Attack Decay Sustain Release
Apple Killers Attack Decay Sustain Release
Apple Killers Attack Decay Sustain Release
Apple Killers Attack Decay Sustain Release
Apple Killers Attack Decay Sustain Release
Apple Killers Attack Decay Sustain Release
Apple Killers Attack Decay Sustain Release
Apple Killers Attack Decay Sustain Release
Apple Killers Attack Decay Sustain Release
Apple Killers Attack Decay Sustain Release
Apple Killers Attack Decay Sustain Release
Apple Killers Attack Decay Sustain Release
Apple Killers Attack Decay Sustain Release
Interesting part: why is it always the same pundits and market research firms holding down the sustain pedal for these competitors?

41 comments

1 kdaeseok { 03.10.11 at 3:01 am }

so OSX sold more than Vista?

2 danieleran { 03.10.11 at 3:05 am }

No, Microsoft simply bungled its monopoly grip on PCs with Longhorn/Vista, allowing Apple to double its Mac sales again and again until the point where Apple is now worth more and earns more revenues than Microsoft. And Microsoft isn’t bouncing back, selling fewer licenses of Windows 7 than its previous peak, even as the iPad eviscerates the PC market. So Yes.

3 bmcfadden { 03.10.11 at 3:07 am }

Daniel — just brilliant! I wish you did more pieces like this. You really captured the irritating essence of Apple’s so-called competitors. What is so sad is how many people echo and parrot the same party line. It is gratifying to see them slowly fade away into silence and despair when confronted with the indisputable fact of Apple’s success such as the launch of the iPad 2 … Many still bashing it but i’ve noticed very few predicting its failure like last year. Stunned, hurt and confused, they can only resort to calling names and labeling the millions of Apple customers “isheep” or blaming Apples success on some sort of voodo marketing techniques.

4 kdaeseok { 03.10.11 at 3:18 am }

If that’s the case, you may want to erase the section on Vista vs OSX.
It does not suit well with others. Just like you can put WP7 vs iPhone but can’t put Android vs iPhone.

5 bmcfadden { 03.10.11 at 3:28 am }

@kdaeseok — in which sense is android a “success”? Is it the crappy, crashy cluttered user interface? The resource and space wasting widgets? The proliferating malware and viruses? The bewildering, out of control android marketplace? Oh you meant the sales numbers of every android phone maker combined versus Apple. If that is the measure of android’s success, it is pretty pathetic.

6 kdaeseok { 03.10.11 at 3:42 am }

Yeah but that’s what Daniel did with WP7 vs iPhone here. I’m talking about the consistency.

7 jameswales { 03.10.11 at 3:47 am }

What you’ve described may be the failing biz model of many Apple wannabees, but it’s also the very successful biz model of most of the tech press. It may be annoying, but at least someone is making money out of the failure of Apple’s rivals to get their act together.

8 LuisDias { 03.10.11 at 3:56 am }

When you cannot make the slightest sense in your comments, you are not entitled to ask for “consistency”, kdaeseok.

Android was supposed to “kill” the iPhone, not just have “market share”. The only reason it has “market share” is that it is open source, and therefore, free for the takin’. If the only way you can succeed is to give free your product, then you are not really being successful, aren’t you?

Of course, the big main reason why android exists is to provide google with smartphone’s access to google’s own ecossystem, guaranteeing that neither apple nor microssoft create their own internetz ecossystem and place smartphone users outside of google’s reach.

In that sense, google’s strategy is a huge success.

9 Ludor { 03.10.11 at 3:57 am }

What, a synth metaphor? And it works surprisingly well. I’ll be damned.

Kdaeseok: I think it not about sales numbers, but more of a behavioral pattern (if that’s proper wording).

10 Brau { 03.10.11 at 3:58 am }

I heard someone rationalize Android’s failures like this: “Apple makes products that work right out of the box, and that’s great. Google releases beta software and refines, refines, refines, over time until it catches up. In the end Android will rule like Windows on the PC does.”

I didn’t have the heart to point out this development method has only worked where Google has released software apps that run on an existing OS (Mac, PC, or Linux) or where they offer cloud services under their own control. Consumers will accept a few bugs in the occasional app but it’s quite another thing when the hardware plus the OS fails as often as the Xoom is reported to. For that we have little tolerance. (Even the Android ardent are returning the Xoom out of frustration). Google will never achieve the same success as they did with Chrome or Gmail because they can’t simply update hardware to eliminate bugs or add features.

I also don’t believe the Windows dominance over Mac paradigm is relevant anymore. The market is different now than it was in the early 1990s when nobody owned a computer at all and jumped at what everyone else had, usually out of ignorance or incompatibility fears.

Until someone (MicroSoft?) steps up to the plate to make truly reliable hardware and software, Apple will have a free run in the most profitable sector.

11 Sulis { 03.10.11 at 5:05 am }

It’s not Android vs Apple, it’s the hype for specific Android “iPad/iPhone-killer” devices vs the iPad/iPhone that Daniel is skewering, I think…

The Android vs Apple story is a different matter, especially that so many of Apple’s competitors have ceded the mobile space to it. The story that is easiest for lazy commentators to write is:

Apple is the ruthless dictator, sustained by its uber-loyal fanboi praetorian guard, that must be overthrown by the freedom-loving common people. Most of the common people, of course, are still too indoctrinated by propaganda to realise that they are living in the Walled Garden. Many even claim (heart-breakingly) to prefer it. But surely it can only be a matter of time before the rebel alliance, supporting a free and democratic operating system, is triumphant. And then freedom will reign, and peace and prosperity will descend on the ecosystem…

And, of course, the media will then turn their attention to fragmentation, viruses, shoddy hardware, lack of SW updates, etc. – and start asking “Why, oh why, couldn’t there be more control over this chaotic system???”…

12 MarkyMark { 03.10.11 at 6:32 am }

What I’ve never been able to figure out with all this blatant nonsense over the years is who in the heck is benefiting from it? Its like they’re endlessly screaming “1+1=3!! The sun is about to rise in the west! Apple and its slavish, mind-controlled customers are fools for believing 1+1=2!!!” There’s something profoundly twisted about it. Meanwhile global consumers pretty much ignore the hype and keep purchasing the heck out of Apple products. Various giant corporations are paying a very considerable amount of money to P.R. companies to keep the drums beating “up is down”, and planting fake stories – and numerous fake “influencer” comments in tech blogs – but I can’t see what advantage they’ve gained from it.

13 MarkyMark { 03.10.11 at 6:35 am }

What I’ve never been able to figure out with all this blatant nonsense over the years is who in the heck is benefiting from it? Its like they’re endlessly screaming “1+1=3!! The sun is about to rise in the west! Apple and its slavish, mind-controlled customers are fools for believing 1+1=2!!!” There’s something profoundly twisted about it. I think that an awful lot of mediocre people are violently opposed to anything that threatens to rise above the mediocrity status quo. Meanwhile global consumers pretty much ignore the hype and keep purchasing the heck out of Apple products. Various giant corporations are paying a very considerable amount of money to P.R. companies to keep the drums beating “up is down”, and planting fake stories – and numerous fake “influencer” comments in tech blogs – but I can’t see what advantage they’ve gained from it.

14 kerryb { 03.10.11 at 7:14 am }

Daniel, I can’t decide if I enjoy your witty and insightful articles or you witty and insightful graphics more. I felt like one of Apple’s competitors while looking at your “attack, decay, sustain and release” chart, I knew how each would end but I was hoping for a different outcome each time. Good work.

15 gus2000 { 03.10.11 at 7:17 am }

Android is not a failure, and DED has never suggested it was. Rather, he’s posited that it primarily competes against WM. Android is NOT an iPhone “killer”, and in fact it hasn’t even hurt Apple sales even a little.

Quite the opposite, in fact. Android and iPhone have helped each others’ sales at the expense of everyone else. No wonder Android is thriving, the competition (Symbian,RIM,Palm,etc.) is in total disarray.

But make no mistake: Android is a big fat copycat. If Apple never came out with the iPhone, then Android is just another Symbian knockoff that’s free, designed around hard keyboards, postage-stamp-sized screens, and the occasional stylus. With no app store.

Nothing wrong with copying the best; great artists steal, after all. But as a copier, Android can never vanquish Apple, since the student can never best the master. (Yes yes, I know Vader killed Obi-Wan in Ep IV, but we all know how THAT turned out.)

So why does the echo chamber chorus sing the praises of the downtrodden? Journalists make money because people will pay for facts. Sadly, pundits make more money because there is far more value in convincing people of a lie.

16 davebarnes { 03.10.11 at 7:37 am }

“The waves of competition that lap up upon Apple’s shores is”
Problem with subject verb agreement. Waves is.

17 kdaeseok { 03.10.11 at 8:03 am }

gus2000/ Obi-Wan actually bested his master. Watch episode I.

18 adobephile { 03.10.11 at 8:12 am }

Keep in mind, the “results” DED documents in this post are PRE-iPad 2. If it can have palpable effects BEFORE its release (tomorrow), what does that say about its POST-release effects?

I think corporate/enterprise/education adoption of the iPad 2 is going to be a game changer on multiple levels–not just for iPad 2-related matters, but halo effects on other Apple products and Apple itself.

Personally, I’m newly excited about next month’s announcements regarding iOS 5 and MobileMe.

19 The Mad Hatter { 03.10.11 at 8:14 am }

We’re told it will have a few hot new features that Apple will be dumbstruck by, even though they’re promoted months before the competitor can actually deliver the product.

Um, you screwed up here Daniel. Substitute Years for Months and you’d be right. FYI, check my Tablet Wars articles for some background on what’s happening, I did a lot of research on it.

Oh, and by the way, the Roughly Drafted Forums are down.

Wayne

20 Deadringer { 03.10.11 at 10:01 am }

Interesting part: why is it always the same pundits and market research firms holding down the sustain pedal for these competitors?

Good question. I think the answer is about the nature of the pundits’ and market researchers’ interests.

Apple conceives new ideas and integrates emerging and existing technologies into completely integrated products and services that it sells to users. The users just buy and use the products and services.

Microsoft, Google, HP, Dell, Samsung, Nokia, Verizon, Netflix, your employer’s IT department, et al don’t do that. They each provide part of what the user needs and rely on a series of value adding relationships in which the users’ experience is compiled from all the different bits. It more or less works, but it supports imitation much better than innovation and often leaves the hapless user holding the integration baby.

The pundits and market researchers sell marketing services to the companies who are active in the integration value adding chains. That doesn’t include Apple, so for them Apple is a competitor for the eco system on which they depend. Much of their revenue comes directly or indirectly from the huge marketing spend of Microsoft and Google, so they take care to avoid offending their paymasters.

That’s why the pundits and market researchers keep alive all sorts of fictions about inadequate products that fail when compared to iOS products. They just can’t afford not to.

21 nextguy { 03.10.11 at 10:02 am }

Seems like a lot of these examples are based on the flawed premise that they were intended to kill apple when that isn’t the case at all.

22 secondbassman { 03.10.11 at 10:05 am }

Right on, Dan. Still laughing over the 60′s Batman-esque exclamation points. It almost looks as if our friend Paul Thurrott is slowly getting the picture too… or is that silly thinking?
http://www.winsupersite.com/article/windows-server/Apple-Targets-Small-Businesses-with-Joint-Venture.aspx

23 nextguy { 03.10.11 at 10:31 am }

“(Yes yes, I know Vader killed Obi-Wan in Ep IV, but we all know how THAT turned out.)”

Did he LOL :)

24 nextguy { 03.10.11 at 10:35 am }

“But make no mistake: Android is a big fat copycat. If Apple never came out with the iPhone, then Android is just another Symbian knockoff that’s free, designed around hard keyboards, postage-stamp-sized screens, and the occasional stylus. With no app store.”

Probably, but nothing would have stopped them from having that form factor and a slide out keyboard form factor, and since they do not mandate apps be installed from only google no app store would be necessary.

25 GQB { 03.10.11 at 10:56 am }

@kdaeseok
What, praytell, is an ‘Android’?
I know of a slew of devices that run the Android OS, now one of which comes even close to iPhone sales, but know of no ‘Android Phone’ that competes against iPhone.
Now there is an Android OS that competes with the iOS operating system, but again all Android vs all iOS (iPad, touch, and iPhone) leaves iOS the clear winner.

The fact is that the various makers of Android-based devices are competing with each other more than they are against Apple.
Android is not a product, its a marketing device.

26 Steve W { 03.10.11 at 11:11 am }

@MarkyMark “Its like they’re endlessly screaming “1+1=3!! The sun is about to rise in the west! Apple and its slavish, mind-controlled customers are fools for believing 1+1=2!!!” ”

It’s more like “War is peace, freedom is slavery, and ignorance is strength”!

They have been trying to prove that 1984 was 1984, and that Apple has changed nothing.

Steve Jobs’ aura is nothing more than “a Reality Distortion Field”.

27 dmz { 03.10.11 at 11:45 am }

Well done! I just hope Apple isn’t getting a swelled head from all this copy-catting, after all, imitation is the sincerest form of flattery. Microsoft must admire Apple the most, followed closely by Google and RIM, but you’d never know it from watching Ballmer’s monkey-dance denials – kind of like a twelve-year old boy who’s smitten with first love can’t admit it to his friends, and can’t show his true feelings. Instead, he dresses like her favourite musical hero, goes to all the same parties she does, reads the same books, talks too loud whenever she’s around, and learns some really bad dance moves to impress her. I wonder how you forgot to include “The Microsoft Store”?

dmz

28 Maniac { 03.10.11 at 12:26 pm }

Greenpeace should protest Apple’s competitors. They are wasting the Earth’s resources on unsustainable projects doomed to failure.

Just imagine the carbon footprint that could be saved if, say, Microsoft fired all its “tablet” engineering team. Far less gasoline burned, far less energy wasted running pee cees, far less pollution generated from factories building hopeless me-too products, far fewer resource-intensive cheeseburgers being eaten in Microsoft cafeterias.

Think about it, Greenpeace.

29 relativity { 03.10.11 at 12:35 pm }

Ha, ha! Daniel must’ve been having those SID and Paula flashbacks (staying awake designing those perfect gametones) of the 80′s. Just kidding. I know I myself was soooo fascinated with ASDR’s back then as a kid.

Well, that’s the way it has been for Apple devices the past decade. No other manufacturer can come close to the polish and usability of the iGadgets but let’s not get carried away and award the uber-gadget-god award to Apple. They are iconic but devine? I will leave the subjective to the author and worshipers.

Alas, do not be certain that those qualities alone will dominate the tech landscape for too long. Anecdote – see how Android has usurped the mobile share in just the last 2 years! The only word is – Wow! That is just amazing – if not a miracle!

My predictions all along are coming along just fine. iOS will settle at the 30 percentile of the total market, Android will be around 50% or so. The rest will fall to WinPhone7-8 and webOS. If you don’t believe me just look at the Comscore report for Q1-11. Apple barely nudged positive territory at JUST 0.1%. At this rate, a 30% share overall is all Apple can hope for.

Mind you there are lots and lots of people will buy Android instead of iPhone just because. I have tried converting lots of friends by convincing them how the iPhone will improve their mobile life. Most gives the “Aww…that’s neat!” and “That’s fine but my [insert gadget here] is good enough” and who’s to say they are wrong?

The majority of folks are not clueless, misinformed door-knobs like the way the masses are portrayed in geeky blogs. They know what they want – although certainly not like the way we think and choose gadgets.

30 gus2000 { 03.10.11 at 2:12 pm }

…nothing would have stopped [Android] from having [the iPhone] form factor…

Correct. Except, of course, for a total lack of creativity and nothing from Apple to stick in the photocopier.

…no app store would be necessary.

Really? You want to go back to 2005 when the mobile application market was in total disarray? When 9 of 10 copies of an app were stolen, making legitimate copies cost as much as desktop software? When finding an app meant searching all over creation and hoping it was of good quality and/or not malware? When it meant giving out your personal info and payment info to each individual developer? If it’s not necessary, why is Google spending the money on maintaining the Android Market?

31 gslusher { 03.10.11 at 3:42 pm }

@gus2000:

“You want to go back to 2005 when the mobile application market was in total disarray?”

So true. I have had Palm OS devices for many years, including the Palm TX I still have. (Haven’t sprung for an smartphone, yet.) I’ve had Palm OS applications that randomly crashed my PDA, failed to do what they were supposed to, and were difficult to completely remove. (I even bought a utility to help remove all the files installed by an application.) Few cost less than $15, even simple games. Some were $40 or even more (e.g., Documents to Go). I guess that is where nextguy would like us to be, again.

32 relativity { 03.10.11 at 3:54 pm }

“…no app store would be necessary.”

I wouldn’t say necessarily that without the iPhone there wouldn’t be an app store of some kind because that is just hypothetical and factually absurd.

If I remember correctly, there already was a BREW app store by Qualcomm/Verizon cranking out Java-like apps and games. But that platform was neutered and hobbled by control-freak Verizon that it became irrelevant once the iPhone came out with the AppStore. Oh how ironic that Verizon gave up control just to be hip and trendy with the iPhone.

The idea of an app store wasn’t Apple’s original to begin with. The iPhoneDev team and the locusts of jailbreakers were the geniuses behind that idea of a thriving app store for the iPhone. Apple was awake enough to smell the coffe and released the SDK along with the 3G iPhone and the AppStore was born.

33 nextguy { 03.10.11 at 4:39 pm }

“Correct. Except, of course, for a total lack of creativity and nothing from Apple to stick in the photocopier.”

The G1 took the form factor of a recent WinMob phone, not the iphone. If anything they copied it from them or HTC.

“Really? You want to go back to 2005 when the mobile application market was in total disarray? When 9 of 10 copies of an app were stolen, making legitimate copies cost as much as desktop software? When finding an app meant searching all over creation and hoping it was of good quality and/or not malware? When it meant giving out your personal info and payment info to each individual developer? If it’s not necessary, why is Google spending the money on maintaining the Android Market?”

Sorry, don’t remember history like that for the Palm OS or WinMob. Easy to acquire apps from software stores, even from palm itself, with feedback given as to whether it was a good app or not. Most apps had DRM in the form of using your device’s id. Piracy still exists regardless of apple’s walled garden. There is no guarantee that apps are good, useful, malware free or even stolen from legitimate apps as apple does not review the source code. The app store for apple has always been first and foremost for control, second for customers. Thankfully some of the app rejections have died down so it is becoming less and less of an issue. But watching developers submit an update for their app get rejected when the app initially passed is quite ridiculous.

Google has a marketplace, but never forced anyone to use it, except for Att. They will suffer more issues with malware and the quality will be lower, as well as issues of “fragmentation” and other stuff.

“The idea of an app store wasn’t Apple’s original to begin with… Apple was awake enough to smell the coffe and released the SDK along with the 3G iPhone and the AppStore was born.”

Or it looks quite dumb to have a $600 subsidized phone touting HTML5 apps vs. the rest of the market using native apps.

34 nextguy { 03.10.11 at 4:43 pm }

@gslusher

Ooo, I’ve had apps on the ipod touch not work too. Some apps on my old lifedrive weren’t great either.

So? What does your anecdotal evidence mean? That your bad experiences mean everyone suffered like you did?

35 paul94544 { 03.13.11 at 11:05 am }

I have reason why Apple is killing its competition

Simply stated it is because the iPad is a device which is designed from the ground up to communicate!

huh you say?

Let me explain will ya!

Back in the 1970′s when IBM ruled the roost with their huge mainframes, the mind set about a piece of information input into a computer was to first store it on a disk drive. Emphasis was placed on keeping data safe on disk drives and tape. Subsequently if that data needed to be used it was read fron the drive, processed and then written some where else. This is known as “batch processing” Over the last 40 years new online computer systems and more sophisticated online real time computer processing systems have been developed. These system do essentially the same thing but in a much faster and more efficient way. Instead of processing input and immediateley storing it on a disk, (which is inherenetly slow) the data (or message) is simply processed and sent to whereever it needs to go without being slowed down by any disk i/o. At some point the transaction will be written to disk , but only as a low priority task which doesn’t slow down the main processing thread through the computer system. the other main difference is that the data is not batched up into 1000′s of transactions which are processed at the end of the day (thats how banks used to do it) but are done in real time one at a time. This is why when you wire money or want to buy and sell stocks these transaction happen almost instamtly rather than having to wait until the next day to see your order completed.

Now to my main point, Apple has simply taken this messaging idea and is actually applying it to consumer devices. Think about it. Microsoft the King of taking data and scattering it in a completely bone headed way all over a hard drive. They have based their whole windows system based on the old worn out (MSDOS) MS Disk Operating System. Millions of consumers spend countless hours trying to get work done using an OS based on a bone headed idea dating back to the 60-and 70”s. In fact DOS was based on CPM. CPM was actually quite well designed, And Bill Gates stole it and neutered it’s best features and packaged it as MSDOS.

You see nerds love to talk all day about memory and hard disc space etc. , because they still have their heads up their butts thinking that IBM way is the way to think. WRONG. Oh they got a bit less bone headed by calling their files, databases and so on , just mention SQL to them and watch them get a hard-on!
Android is simply the latest re-incarnation of that old bone headed thinking! Do you really think those so-call whiz heads at Google really understand it any better than some bone headed windows programmer? All they care about is monetizing your clicks not anything about making it easier to run you life! their only really useful app – google maps is really just a gigantic database, (more damn bone headed files) they just got smart about how it is presented to you, but its slow, guess why? and google search is a neat and super fast way of searching a huge db.

Apple has designed a truly elegant OS based on Object Oriented Programming techniques which makes it easier to design truly magical applications which don’t rely as much as the bone headed people’s disk and memory fixation. It’s not about that at all , it’s about using the computer the way it was always meanst to be used as a machine to move information around as efficeintly as possible.

What the beep do you think Apple doesn’t give a toss about having USB ports, SD-card slots and so on. Who the flip cares about getting data off a SD card. Thats’ the way the bone headed people think. They must masturbate their files. They have this need to be down and dirty in the file system so they think they are in control! No no no no no , the cool way to get your pics is to upload them wirelessly from you camera to a central server (one copy) and then sync this to whatever mobile device as needed. You see how its all about messaging, not about the size of your RAM!!!!!

Apple is creating a completely seemless system which avoids all the complication involved in keeping duplicate copies of your media all over all you devices. That’s why the bone heads implementation will fail every time, because it give their users multiple headaches trying to get their screwed up file based systems working . Its a nightmare. All thee new Android devices indeed any consumer device will all ultimately fail because they are too complicated (they have to be because they are trying to solve an intractable problem with managing a mess of files!)

36 nextguy { 03.13.11 at 11:54 am }

@paul94544, uh, yeah, like DED pointed that out like a year ago.

Nerds, geeks still exist and ironically make most if not all the apps. The market for them isn’t as big, but it exists. Either they get android or jailbreak their devices.

37 The Mad Hatter { 03.13.11 at 5:57 pm }

Nerds, geeks still exist and ironically make most if not all the apps. The market for them isn’t as big, but it exists. Either they get android or jailbreak their devices.

I know, I is one. I’ve been thinking of buying a PS3 just to jailbreak it and run Linux on it.

38 Mark W { 03.15.11 at 8:59 am }

Daniel, a friend did a reverse on getting the new iPad2 because of information contained in the below article posted at the Huffington Post, the assumption being that the H.P. would not run inaccurate stories.

My friend is also quite concerned about Apple’s tendency to refresh their product line on a yearly basis, or, as this article suggests about the iPad 3, in six months. She feels this is a bad idea, and that Apple only ticks people off by upgrading so often.

Can you please comment? Seems the article would add another Apple Killer to your already long list; Apple itself.

http://www.huffingtonpost.com/2011/03/13/reasons-not-to-buy-ipad-2_n_834969.html#s252584&title=Theres_No_4G

[You're asking me to comment on the legitimacy of a blog that forces readers to click through pages eight times to read 8 paragraphs of "content," including such gems as confusing 4G marketing with some actual standard of bandwidth performance, and the contrasting of Apple's lack of Flash with Motorola releasing an update that will prepare for a future where Flash might run in some unknown fashion on other tablets that aren't selling?

And you're wondering whether Apple will release another iPad in the Fall even though there is zero basis for believing that it might, and are worried that Apple will therefore destroy itself? Seriously? - Dan ]

39 Mark W { 03.15.11 at 12:45 pm }

No, I was not worried at all about Apple destroying itself, or anything else in the article.

My friend, a long-time Apple user, seemed to think this was a hot article, and made a decision NOT to purchase the new iPad2 because of it.

Thanks to reading your articles, I recognized some tell-tale signs of SUTA (smoke up the ass). However, not being as well-versed as you are in these matters, I thought you might have some astute observations, and answer a question at the same time.

I appreciate your time, and your short, pithy dispatch of another blow-hard blog. Thank you for replying.

40 Boez { 03.26.11 at 10:01 am }

“Attack! Decay, Sustain, Release”

That might work, but the competitors do NOT do that.

Their plan is “Announce! Decay, Sustain, Release”

I note Apple does NOT use this method.

41 gslusher { 03.26.11 at 1:34 pm }

Boez:

Maybe you didn’t get Dan’s analogy. “attack, decay, sustain, release” are the four phases of an instrumental sound (e.g., piano).

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