Daniel Eran Dilger in San Francisco
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iAd: Is Apple taking mobile ads in a new direction?

Daniel Eran Dilger

Steve Jobs apparently thinks “mobile ads suck,” so what is he doing about it? The story so far is that his Apple bought Quattro Wireless, turned it into iAd, and will be bundling it into its iPhone OS Software Development Kit so that App Store publishers can monetize their apps. But that’s nothing new, and doesn’t really change anything.
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April 7, 2010   25 Comments