<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: Inside Apple&#8217;s iPhone subscription accounting changes</title>
	<atom:link href="http://www.roughlydrafted.com/2009/10/21/inside-apples-iphone-subscription-accounting-changes/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.roughlydrafted.com/2009/10/21/inside-apples-iphone-subscription-accounting-changes/</link>
	<description>Daniel Eran Dilger in San Francisco</description>
	<lastBuildDate>Fri, 19 Mar 2010 02:15:36 -0400</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
		<item>
		<title>By: In the news &#171; Popslim Blog</title>
		<link>http://www.roughlydrafted.com/2009/10/21/inside-apples-iphone-subscription-accounting-changes/comment-page-1/#comment-23559</link>
		<dc:creator>In the news &#171; Popslim Blog</dc:creator>
		<pubDate>Sun, 24 Jan 2010 10:18:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/?p=3886#comment-23559</guid>
		<description>[...] because Daniel Eran Dilger does a better job than I could have done explaining all of this in this post on his RouglyDrafted Magazine [...]</description>
		<content:encoded><![CDATA[<p>[...] because Daniel Eran Dilger does a better job than I could have done explaining all of this in this post on his RouglyDrafted Magazine [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: In the news &#8211; iPhone J.D. &#171; Popslim Blog</title>
		<link>http://www.roughlydrafted.com/2009/10/21/inside-apples-iphone-subscription-accounting-changes/comment-page-1/#comment-23553</link>
		<dc:creator>In the news &#8211; iPhone J.D. &#171; Popslim Blog</dc:creator>
		<pubDate>Sun, 24 Jan 2010 03:18:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/?p=3886#comment-23553</guid>
		<description>[...] because Daniel Eran Dilger does a better job than I could have done explaining all of this in this post on his RouglyDrafted Magazine [...]</description>
		<content:encoded><![CDATA[<p>[...] because Daniel Eran Dilger does a better job than I could have done explaining all of this in this post on his RouglyDrafted Magazine [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Inside Google&#8217;s Android and Apple&#8217;s iPhone OS as advancing technology &#124; 非原创无线互联网观察</title>
		<link>http://www.roughlydrafted.com/2009/10/21/inside-apples-iphone-subscription-accounting-changes/comment-page-1/#comment-22606</link>
		<dc:creator>Inside Google&#8217;s Android and Apple&#8217;s iPhone OS as advancing technology &#124; 非原创无线互联网观察</dc:creator>
		<pubDate>Wed, 25 Nov 2009 13:21:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/?p=3886#comment-22606</guid>
		<description>[...] the iPod. Progressive software updates were so core to Apple&#8217;s business model that it changed how it accounted for iPhones in order to ensure that its planned software updates would be quickly adopted by users [...]</description>
		<content:encoded><![CDATA[<p>[...] the iPod. Progressive software updates were so core to Apple&#8217;s business model that it changed how it accounted for iPhones in order to ensure that its planned software updates would be quickly adopted by users [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Inside Google&#8217;s Android and Apple&#8217;s iPhone OS as advancing technology &#8212; RoughlyDrafted Magazine</title>
		<link>http://www.roughlydrafted.com/2009/10/21/inside-apples-iphone-subscription-accounting-changes/comment-page-1/#comment-22440</link>
		<dc:creator>Inside Google&#8217;s Android and Apple&#8217;s iPhone OS as advancing technology &#8212; RoughlyDrafted Magazine</dc:creator>
		<pubDate>Wed, 11 Nov 2009 18:47:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/?p=3886#comment-22440</guid>
		<description>[...] software updates were so core to Apple&#8217;s business model that it changed how it accounted for iPhones in order to ensure that its planned software updates would be quickly adopted by users [...]</description>
		<content:encoded><![CDATA[<p>[...] software updates were so core to Apple&#8217;s business model that it changed how it accounted for iPhones in order to ensure that its planned software updates would be quickly adopted by users [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: daGUY</title>
		<link>http://www.roughlydrafted.com/2009/10/21/inside-apples-iphone-subscription-accounting-changes/comment-page-1/#comment-22004</link>
		<dc:creator>daGUY</dc:creator>
		<pubDate>Mon, 26 Oct 2009 16:23:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/?p=3886#comment-22004</guid>
		<description>Thank you for making this so clear. This is the first explanation I&#039;ve read of the SOX rules and everything that really makes sense to me. 

So the new EITF rules will basically take the subscription-based model and apply it only to the value of the new features being introduced, rather than the whole product? If so, they&#039;d be able to stop charging for iPod Touch updates, since they could still report the full revenue at the time of sale (whereas if they switched the iPod to subscription accounting today, revenue would suddenly drop to 1/8th what it is now).</description>
		<content:encoded><![CDATA[<p>Thank you for making this so clear. This is the first explanation I&#8217;ve read of the SOX rules and everything that really makes sense to me. </p>
<p>So the new EITF rules will basically take the subscription-based model and apply it only to the value of the new features being introduced, rather than the whole product? If so, they&#8217;d be able to stop charging for iPod Touch updates, since they could still report the full revenue at the time of sale (whereas if they switched the iPod to subscription accounting today, revenue would suddenly drop to 1/8th what it is now).</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jon T</title>
		<link>http://www.roughlydrafted.com/2009/10/21/inside-apples-iphone-subscription-accounting-changes/comment-page-1/#comment-21887</link>
		<dc:creator>Jon T</dc:creator>
		<pubDate>Fri, 23 Oct 2009 10:37:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/?p=3886#comment-21887</guid>
		<description>I haven&#039;t commented here for a long time, but  I must say, this is the first time that I can remember you directing your analytical and myth busting skills to finance and economics.

All I can say is that it matches the quality of those on technical issues, marketing issues, and business too. Thank you Dan.</description>
		<content:encoded><![CDATA[<p>I haven&#8217;t commented here for a long time, but  I must say, this is the first time that I can remember you directing your analytical and myth busting skills to finance and economics.</p>
<p>All I can say is that it matches the quality of those on technical issues, marketing issues, and business too. Thank you Dan.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: lowededwookie</title>
		<link>http://www.roughlydrafted.com/2009/10/21/inside-apples-iphone-subscription-accounting-changes/comment-page-1/#comment-21860</link>
		<dc:creator>lowededwookie</dc:creator>
		<pubDate>Thu, 22 Oct 2009 19:41:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/?p=3886#comment-21860</guid>
		<description>I&#039;ve always been confused as to why people can&#039;t see that Apple has made end over end profits and yet people still claim Apple is in trouble. By Daniel&#039;s article I now know it&#039;s because of an accounting Law that causes confusion.

It also serves to prove just why I hate accountants and their blinkered view of the world.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve always been confused as to why people can&#8217;t see that Apple has made end over end profits and yet people still claim Apple is in trouble. By Daniel&#8217;s article I now know it&#8217;s because of an accounting Law that causes confusion.</p>
<p>It also serves to prove just why I hate accountants and their blinkered view of the world.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: jaybee</title>
		<link>http://www.roughlydrafted.com/2009/10/21/inside-apples-iphone-subscription-accounting-changes/comment-page-1/#comment-21858</link>
		<dc:creator>jaybee</dc:creator>
		<pubDate>Thu, 22 Oct 2009 19:33:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/?p=3886#comment-21858</guid>
		<description>&quot;If a software upgrade materially changed the features of the product, the vendor would have to charge extra for that upgrade because delivering it for free could result in Enron-style accounting games where companies would sell unfinished products and simply promise to finish them in a later upgrade that might never be delivered, falsely inflating their reported revenues as Enron had.&quot;

This sounds like nonsense to me :

The only thing that Apple can fake when the phone is shipped and the money pocketed is development cost : that&#039;s the only thing they are able to not deliver as promised (and they are able to not deliver it anyway because there&#039;s no contract clause specifying when the upgrade come, with what, and how many bugs). On the other side, the subscriber is compelled to pay a precise amount.

I think it&#039;s much more about administrative stupidity here on the Sarbanes-Oxley side.
On the other side, there&#039;s a duty (or almost) for listed companies like Apple to smooth their income variation in order to play on Wall Street expectations, at least, not to get backlashes. A casual accounting trick is to provision income from the future to the present and reciprocally. It&#039;s not illegal, and most of the times not even dishonest. Just the best angle to show the thing to other people. Why wouldn&#039;t you spare $100.000 of profit to the R&amp;D budget in this exceptionally lucrative n year and cut another $100.000 the bad n+1 year in R&amp;D, compelling the R&amp;D to dip into the first $100.000 to keep the budget even ?

It&#039;s actually quite common.</description>
		<content:encoded><![CDATA[<p>&#8220;If a software upgrade materially changed the features of the product, the vendor would have to charge extra for that upgrade because delivering it for free could result in Enron-style accounting games where companies would sell unfinished products and simply promise to finish them in a later upgrade that might never be delivered, falsely inflating their reported revenues as Enron had.&#8221;</p>
<p>This sounds like nonsense to me :</p>
<p>The only thing that Apple can fake when the phone is shipped and the money pocketed is development cost : that&#8217;s the only thing they are able to not deliver as promised (and they are able to not deliver it anyway because there&#8217;s no contract clause specifying when the upgrade come, with what, and how many bugs). On the other side, the subscriber is compelled to pay a precise amount.</p>
<p>I think it&#8217;s much more about administrative stupidity here on the Sarbanes-Oxley side.<br />
On the other side, there&#8217;s a duty (or almost) for listed companies like Apple to smooth their income variation in order to play on Wall Street expectations, at least, not to get backlashes. A casual accounting trick is to provision income from the future to the present and reciprocally. It&#8217;s not illegal, and most of the times not even dishonest. Just the best angle to show the thing to other people. Why wouldn&#8217;t you spare $100.000 of profit to the R&amp;D budget in this exceptionally lucrative n year and cut another $100.000 the bad n+1 year in R&amp;D, compelling the R&amp;D to dip into the first $100.000 to keep the budget even ?</p>
<p>It&#8217;s actually quite common.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Blad_Rnr</title>
		<link>http://www.roughlydrafted.com/2009/10/21/inside-apples-iphone-subscription-accounting-changes/comment-page-1/#comment-21840</link>
		<dc:creator>Blad_Rnr</dc:creator>
		<pubDate>Thu, 22 Oct 2009 13:06:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/?p=3886#comment-21840</guid>
		<description>Daniel,
Why can&#039;t other tech bloggers be as in-depth and articulate as you are in discussing the details such as above? Excellent article.</description>
		<content:encoded><![CDATA[<p>Daniel,<br />
Why can&#8217;t other tech bloggers be as in-depth and articulate as you are in discussing the details such as above? Excellent article.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: KenC</title>
		<link>http://www.roughlydrafted.com/2009/10/21/inside-apples-iphone-subscription-accounting-changes/comment-page-1/#comment-21825</link>
		<dc:creator>KenC</dc:creator>
		<pubDate>Thu, 22 Oct 2009 04:00:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/?p=3886#comment-21825</guid>
		<description>In other words, Apple has to put a value on future upgrades, which presumably will be something along the lines of the $10 they charged Touch users, and figure they releaes two updates in two years, that&#039;s $20. Then, amortize that $20 over the two years. The other $580 in revenue Apple gets for the iPhone will be recognized in the quarter of sale. Woohoo! Thanks, Apple!</description>
		<content:encoded><![CDATA[<p>In other words, Apple has to put a value on future upgrades, which presumably will be something along the lines of the $10 they charged Touch users, and figure they releaes two updates in two years, that&#8217;s $20. Then, amortize that $20 over the two years. The other $580 in revenue Apple gets for the iPhone will be recognized in the quarter of sale. Woohoo! Thanks, Apple!</p>
]]></content:encoded>
	</item>
</channel>
</rss>
