Prince McLean, AppleInsider

With the release of Windows Mobile 6.5 and its new Marketplace app store fast approaching, Microsoft has resorted to buying ads within iPhone apps to attract the attention of developers. Even so, the company’s new store plans to be even more restrictive than Apple’s App Store, charging developers $99 per app submitted while killing off many existing WiMo titles and banning Java.

Microsoft sells restrictive new WiMo Marketplace via iPhone ads
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Prince McLean, AppleInsider

Apple makes its money selling hardware while Microsoft’s revenues are from software. Yet in the mobile device war heating up between the iPod touch and the Zune HD, Microsoft is focusing on hardware features while Apple is shifting its marketing attention toward the iPod’s vast library of third party software, particularly games.

Apple, Microsoft trade places selling iPod touch and Zune HD
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