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New iTunes LP and Extras built using TuneKit Framework, aimed at Apple TV

TuneKit HDTV

Daniel Eran Dilger

iTunes 9 introduced two identical formats for adding new bonus content to existing music and movie downloads: iTunes LP for music albums and iTunes Extras for select movies. The availability of iPhone apps asks: why? The answer appears to be Apple TV.
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The iPhone App Store offers the potential for Apple to convert standard music and movie downloads that play anywhere into closed binaries that only play on the iPhone and iPod touch. So what is Apple doing releasing iTunes LP and Extras as web-based content that doesn’t even play on the iPhone?

Is Apple tying all media to its proprietary iPhone platform?

Try this on for size

For a hint at why iTunes LPs and movie Extras weren’t targeted at the App Store, look at the native size of the new bonus content: it’s 1280×720. That obviously isn’t aimed at mobile devices at all, even if you could scale it down without any problem. It’s also not optimized for the majority of systems that can actually play it at the moment.

Apple’s popular 13“ MacBook delivers a 1280×800 resolution, but in order to play iTunes Extra content within the iTunes window with the Dock and menu bar present, it has to scale it down. That’s not really a problem; the new bonus content plays within whatever iTunes window size you want without a hitch. iTunes can also play the content full screen, taking full advantage of a 13” resolution.

But clearly, Apple targeted the bonus content to play natively at an HDTV resolution, and more precisely, the native resolution of Apple TV, a product that desperately needs a purpose. Recall that this is the box Steve Jobs called “sort of a new DVD player for the Internet age.” iTunes Extras supply the missing link between Apple TV and the DVD: a TV-friendly user interface presenting rich interactive bonus content.

A look at how iTunes LP and Extras work

Now look at how iTunes Extras are built: while distributed as a single file, the item is really a bundle (a folder that Mac OS X treats as a file) that amounts to a self-contained web site. It acts as a container for folders of standard PNG and JPEG graphics, AAC audio, and H.264 video content together with HTML and CSS presentation and JavaScript code.

Dig deeper into these files and you’ll see references to “TuneKit,” Apple’s internal name for a JavaScript framework fusing WebKit and iTunes as a way to deliver rich, interactive content. This extras project was originally called Cocktail.

The index.html page contained in iTunes Extra bundles references TuneKit Core, a JavaScripts framework that presents a foundation for working with basic TuneKit objects. TuneKit Views present additional code for building a user interface and event handling, such as keyboard navigation and mouse input. Controllers define what is displayed in the user interface and how. The whole ball of wax is built within the TK namespace.

With TuneKit, developers can bridge the gap between regular web development and functions of iTunes, such as to stop current playback: window.iTunes.stop(); Incidentally, there are also references to a “PastryKit,” which is apparently another JavaScript framework Apple uses to create web apps with a native iPhone user interface. TuneKit appears to share some of the work related to that earlier project.

TuneKit extinguishes Flash for authoring

Just as Apple built its MobileMe apps using the SproutCore framework, TuneKit provides media developers with a familiar JavaScript framework for creating interactive bonus materials.

Like SproutCore, TuneKit proves that a proprietary middleware runtime such as Adobe Flash or Microsoft Silverlight is completely unnecessary to create this kind of interactive media content. All you need is WebKit itself, the web and JavaScript engine that also renders web pages for Safari, widgets in Dashboard, and with iTunes 9, Apple’s iTunes Store pages.

Apple is disrupting the entire rich media/internet app industry, yanking the rug from under Flash just as Microsoft gets started in its own efforts to duplicate the increasingly unnecessary Flash runtime. But that’s not all that’s being disrupted by Apple’s iPhone/iTunes/WebKit combo.

Cocoa for Windows + Flash Killer = SproutCore

TuneKit hastens death of the disc

Compared to the complex DVD authoring specification (originally written in Japanese and translated into ambiguous English) and the similarly convoluted Blu-Ray Java authoring platform, Apple’s TuneKit media authoring content platform is not just easier to use and more familiar to a wide range of web developers but also lacks the “bag of hurt” in licensing issues that Jobs correctly predicted would retard Blu-Ray’s adoption a year ago.

And while nobody is suggesting that iTunes downloads will overtake Blu-Ray among users with 50“ TV sets, Apple’s direction leaves Sony to justify its disc-based movie strategy after witnessing how Apple’s downloadable iPhone software platform shot holes through its disc-based PSP and how Apple’s downloadable iTunes enabled the iPod to eviscerate the market for MiniDisc.

Sony and Nintendo are scrambling along with Nokia, Microsoft and RIM to get in on the digital software markets that Apple created, perfected, and dominated all in the space of a year. Apple hasn’t just embarrassed smartphone vendors, but has also humbled the leading video game vendors. Can Blu-Ray movies bite off a large enough niche for to survive as physical discs grow obsolete?

Why Low Def is the New HD
Origins of the Blu-ray vs HD-DVD War

A smoking gun

If you’re still not convinced about the Apple TV angle and think that Apple went through all this work to create TuneKit as a digital content specification that was only designed to ever playback within an iTunes window on a desktop computer, check out this code in the header of index.html:

<meta http-equiv=”Content-type“ content=”text/html; charset=utf-8“>
<meta name=”hdtv-fullscreen“ content=”true“/>
<meta name=”hdtv-cursor-off“ content=”true“/>

What intersection of HTML and HDTV exists outside of Apple TV? Sure, you can hook up your MacBook to a TV display, but why bother when you can plug in an accessory and wirelessly sync your iTunes Extras and LPs to it for big screen browsing?

Getting serious about a hobby

Apple TV has languished for two years as a hobby for Apple, serving as a relatively expensive way to rent movies (although it beats out Vudo in direct downloads, it’s hard to compete against NetFlix and its low tech DVD mailers), play audio out your TV’s speakers (something an Airport Express can do for less) and present podcasts, photos, and your own home videos on TV (features that work well but aren’t drop dead easy enough to result in blockbuster sales of the device).

Back in 2006 I presented five things Apple needed to do to get the Apple TV ball rolling. The first was on-demand content, which Apple has lined up rather well in iTunes, with premium, ad-free content you can buy a la carte or by the Season Pass. The second was personal content, which Apple makes fairly easy to play on Apple TV: home movies, iPhotos, and so on. This could be improved.

Five Ways Apple Will Change TV: 1
Five Ways Apple Will Change TV: 2

The third was alternative content, which Apple has lined up via podcasting. There is a wealth of mainstream and special interest programming you can tap into via Apple TV. Oddly enough, Apple’s own podcasts don’t always work on Apple TV, such as its latest iPod event that was delivered in a format that doesn’t play on the box. Apart from that lapse, Apple TV has lots of alt content to play. The interface for presenting it could be improved.

Five Ways Apple Will Change TV: 3

The fourth was interactive content, which examined the history of HyperCard and Flash to recommend games, widgets, and interactive electronic learning titles. So far, Apple has ignored the box as a potential target for third party development along the lines of the iPhone App Store.

Five Ways Apple Will Change TV: 4

Fifth was original content, the ability for Apple to commission its own unique content for distribution. That’s exactly what TuneKit appears designed to do, although rather than selling entirely original titles commissioned by Apple as I had in mind, it will primarily enrich media downloads that users already care about: new and classic albums and existing movie titles.

That’s not to say Apple isn’t producing original content. The Mayhem comic book, which accompanies a single sold as an iTunes LP, credits iTunes as its producer. Apple is likely to open things up and allow anyone to create and sell interactive media content; anyone can already set up their own label and submit songs to iTunes for sale. The potential for this market is similar in many ways to the software market Apple created for the iPhone.

Five Ways Apple Will Change TV: 5

Since writing those articles, I have outlined a few other suggestions for Apple TV 3.0: Apple needs to add iTunes radio support; make iTunes U content more prominent; expose an SDK for creating interactive content (that’s what TuneKit does) and build support for mini-games in the same sense as the iPhone.

Actually, all Apple needs to do on the games front is to release a couple original titles that allow iPhone users to play games that interact with a server module on Apple TV, such as making its Texas Hold’em title allow for group play on TV. Everyone else trying to stand out in the App Store would follow suit.

How Apple TV can score at the big 3.0

Apple TV content: you’re soaking in it!

When the iPhone arrived, Apple initially shipped it as a closed device. Once it had an installed base of over five million users, it sprung out the SDK and App Store, giving developers a significant installed base to reach. With Apple TV, the company is creating the content in advance of Apple TV reaching a broad audience by pretending that iTunes LP and Extras are designed to only work on computers running iTunes.

Once it sells a few million copies of iTunes media with free bonus content, it can spring out Apple TV 3.0 with the capacity to play this easy to navigate, big screen content in the living room.

That update should also incorporate support for HTTP Live Streaming, which holds the potential for Apple TV to be more like a TV and less like computer. That is, immediately playing something the moment you turn in on, rather than just sitting there presenting a menu of text options.

Apple launches HTTP Live Streaming standard in iPhone 3.0

Convergence resistance: the TV is not a PC

Somewhat ironically, QuickTime once tried to turn the PC desktop into a TV-like experience by defaulting to open a QuickTime window of content blaring upon launch. People hated this for the same reason they hate websites that start playing audio when you visit them: the PC desktop is supposed to be quiet until you choose to play something. The TV is the opposite; people expect it to be playing the moment it is turned on.

Apple TV needs to borrow that abandoned strategy of QuickTime and present a live streaming feed upon launch. Or offer one of several channels: a news feed, Apple information (maybe its retail store Genius employee podcast offering tips), sports, tech, movie trailers, an ad showcase, and whatever else. Just make it do something the moment it’s turned on, so people recognize it as a TV experience.

Of course, at the other extreme you have Microsoft, which rather unimaginatively sells its Media Center DVR software as a way to scrounge through the sewer pipe that is ad-encrusted cable TV looking for salvageable content. Apple’s strategy is about creating a premium product that innovates, not attempting to frost old ways of doing things with a new layer of makeup.

Contrast the experience of the Nintendo Wii with the Sony PS3: the Wii presents a grid of ”channels“ that either launch games, its browser, its store, or manage settings. The PS3 presents a brain-dead menu system that forces you to navigate through lots of text in order to do anything. A lot like the launch page of today’s Apple TV. Hint: a TV device should show boxes of moving pictures one can select from.

Next, make it easy to experience iTunes LPs and movies with iTunes Extras (this already has the groundwork laid for it). After that, we can chat about opening up the box to third party developers. But enough with my hypothetical imagineering on how to fix Apple TV. Clearly, the company is already working on it.

33 comments

1 Berend Schotanus { 09.14.09 at 4:42 am }

Well, nice peace of research!
I wonder how you were able to reach the html content that you say is behind the DRM wall. Is it documented in the Apple developers network?

What about other parties that are on the same line as Apple? At least there should be something to say about Google?

I agree about the potential disruptiveness of the new technology. The industry that would be most affected in my opinion are the traditional TV and Radio senders, but I’m saying that with the bias of living in a country that still has a large state funded media system.

2 Berend Schotanus { 09.14.09 at 4:46 am }

oh and…
What would be the advantage of an Apple TV set-top box when you can buy a TV set that has a WebKit based internet browser already built in?

3 rosko { 09.14.09 at 5:26 am }

Yep, this is great news for Apple TV.

I really like my Apple TV, but IMO it’s still missing the on demand TV show rental/subscription model. I don’t want to buy and keep several whole TV seasons that I may only watch once or twice and have to find storage (and back-up storage) for. But I would happily pay a monthly fee to stream whatever shows I wanted, whenever.

The other MAJOR problem is Apple TV and iTunes content compared to DVDs is the severe lack of subtitles / captioning. Everyone with noisy kids (never mind those hard of hearing!) is scratching their heads wondering why in 2009 that feature is unavailable (and when it does become available, please Apple provide a function to quickly toggle it on and off).

4 Hypothesard { 09.14.09 at 5:41 am }

@Berend Schotanus
I wonder how you were able to reach the html content that you say is behind the DRM wall.
Excuse me but are we posting on the same article?
DRM wall???
this one is about iTunes LP which contain absolutely no DRM, none…
(do a google with : itunes LP DRM) to see the No-DRM repeating itself over and over.

If that wasn’t the question (but my english isn’t that bad to missunderstand that part)

The how to acces the content is alluded at the beginin of the second chapter (second after the introduction)
Now look at how iTunes Extras are built: while distributed as a single file, the item is really a bundle (a folder that Mac OS X treats as a file)
and detailed all over the web.

the “inside” of a bundle in OSX can be accessed via a Right-Clik=> Inspect package contents or by renaming the .itlp (a copy of It) to .zip and then browsing into It.

I posted the link to the first article I found detailing it yesterday on the first part of Daniel’s article but here It is :
“Some Notes On iTunes LP” – section titled “WebKit and iTunes LP Internal Structure”
http://jayrobinson.org/2009/09/11/some-notes-on-itunes-lp/

Have a nice day

5 hurtle { 09.14.09 at 7:34 am }

I agree with the Apple TV angle for iTunes LP, but I think more importantly the forthcoming tablet, which is likely to have 720p res also.

6 beetle { 09.14.09 at 8:48 am }

@rosko –
Have you seen this?
http://www.apple.com/accessibility/itunes/hearing.html

In particular, the checkbox for “Search for movies that contain closed captioning”! Or are you already doing this, but not finding much content?

7 drheywood { 09.14.09 at 9:59 am }

The “Tablet” is the next Segway.

So yes, security guards will use it, obviously.
http://www.blogcdn.com/www.engadget.com/media/2007/06/6-8-07-segway-police.jpg

8 iTunes LP has AppleTV written all over it | Smoking Apples { 09.14.09 at 10:24 am }

[...] iTunes LP has AppleTV written all over it → [...]

9 chefmitch { 09.14.09 at 11:19 am }

“Of course, at the other extreme you have Microsoft, which rather unimaginatively sells its Media Center DVR software as a way to scrounge through the sewer pipe that is ad-encrusted cable TV looking for salvageable content.”

That seemed like a completely unnecessary dig.

There is nothing wrong with adding DVR functionality to computers. In fact, I would be pretty excited if Apple decided to create a DVR that was worthy of the Apple name.

Also, why the hate towards Cable TV? There are plenty of good shows on cable. If you need a few recommendations, just let me know.

10 leicaman { 09.14.09 at 11:58 am }

The “bag of hurt” licensing issue was resolved earlier this year. There is no way downloadable content is going to match the quality of the video and audio of Blu-ray any time soon. Time-Warner and their ilk are doing everything they can to hamper the adoption of downloadable media. The very idea that media of the quality on Blu-ray will be available any time soon is not realistic.

Blu-ray and downloadable content will coexist for years to come. Blu-ray is not a Sony-only tech. Such an obvious mistake shows the subject isn’t really that well researched, and the arguments are flawed. But interesting nonetheless. It’s not like this is the first time these conclusions were arrived, or that they are convincing.

11 daGUY { 09.14.09 at 12:03 pm }

FTA: “With Apple TV, the company is creating the content in advance of Apple TV reaching a broad audience by pretending that iTunes LP and Extras are designed to only work on computers running iTunes. Once it sells a few million copies of iTunes media with free bonus content, it can spring out Apple TV 3.0 with the capacity to play this easy to navigate, big screen content in the living room.”

My very first thought when I saw iTunes LPs and Extras was that they HAD to make this available for Apple TV – it would just lend itself so well to that format. I didn’t understand why there was no related Apple TV announcement.

But reading this, I think you are absolutely 100% right. I realize now that they’re doing exactly what they did with the iPhone + App Store, only the roles of hardware and software are reversed. With the iPhone, they sold the hardware first in order to create incentive for software development; with the Apple TV, the software is being created in advance in order to create a selling point for the hardware. It’s the exact same strategy.

Very insightful. It’s all suddenly so obvious, and yet I haven’t seen anyone else even talk about this. This is why I read RoughlyDrafted :-)

12 gus2000 { 09.14.09 at 12:43 pm }

mmmmmmmmmmmmm PastryKit

There are people still using CDs and cassette tapes. But right now, consumer spending is moving toward downloadable content. Kids today don’t PLAY CD’s, they RIP them. They don’t use floppies either (thanks Apple for making that happen sooner). BluRay is selling today but Apple is always aiming for where the puck *will* be.

The LP format lasted 40 years, CDs are barely hanging on after 30 years, and DVD lived for about 10 years. How long do we think BluRay will last?

13 stefn { 09.14.09 at 12:55 pm }

” no way downloadable content is going to match the quality of the video and audio of Blu-ray any time soon.”

So what? Companies that have bet quality against convenience have lost every time in the digital media wars. BluRay is free beer tomorrow to kids and users generally. (I ain’t no kid.) I’ll take what I can get today. BluBird in the hand…

14 gus2000 { 09.14.09 at 1:04 pm }

BTW, in case anyone doubts my math:

– The LP debuted in 1948. Forty years later in 1988, the analog “records” were delegated to one rack in the back of the music store. (…back when there were physical “music stores”.)

– The CD specification was finalized in 1979, demoed in 1981. The 30-year mark for CDs is still a couple years off, and it is still the #1 music distribution system. But I gather most CDs are ripped and shelved, not played in a CD player. They are less a music medium and more a “iPod content distribution system”.

– The DVD specification was finalized in 1995, while the spec of its “Crown Prince” BluRay was finalized in 2004. That’s only 9 years, but DVD had a higher adoption rate than BluRay has now, so I’ll round up to 10 years. It might be fairer to give it 15 years, but no more; DVD was test-marketed in the U.S. 12 years ago, and if the format dominates for 3 more years then BluRay is toast anyway. (mmmmmmmmmmmmmmm toast)

15 ChuckO { 09.14.09 at 1:41 pm }

The most interesting thing about this to me is how terrific Apple’s long game is and the lack of cynicism. They have a strategy on how to execute that they manage in conjunction with their ability to successfully execute the pieces over time along with their various commitments. They aren’t just hurrying out a bunch of garbage in fear that other companies will beat them to it. They get to it when they can do it right. It reminds me of the Japanese car companies and the philosophy of “constant improvement” which can only be executed over time on a sturdy high quality base.

16 iTunes LP/Extras podem ser pistas para o futuro do Apple TV | MacMagazine { 09.14.09 at 2:02 pm }

[...] para reproduzir as sequências de animação comuns em DVDs sem utilizar o Adobe Flash para isso, como nos apontou o Daniel Dilger do RoughlyDrafted Magazine. Estaria a Apple pensando também em iPhones e iPods [...]

17 tundraboy { 09.14.09 at 2:46 pm }

Unfortunately there is still this problem of ISPs who no doubt will hold a gun to Apple’s head as soon as AppleTV starts to exhibit serious signs that it is about to turn into something way more than “just a hobby”.

18 Dmitri { 09.14.09 at 3:59 pm }

Apple has a number of targets in its sights here — flash and silverlight, sure, Apple is coming for you…

But how about BOOKS?

Jobs famously said that people don’t read anymore, and that the kindle is only a niche device.

But then what is the tablet for?

Is it for an Apple-redefined media experience that seeks to replace the book?

Imagine these new, relatively-easy-to-author packages — iTunes LP, Movie extras, comic books with music, and whatever else people think up, and it will be a LOT — both easily streamed to your Apple TV, but also to your TABLET computer.

I know nothing is going to replace all books anytime soon, but perhaps this is the dawning of the multimedia hyperlinked entertainment experience that I seem to recall computers promised 30 years ago.

The book, the movie, and the song, all remixed and redefined with Apple tools on iTunes, Macs, Apple TV, the tablet computer, iPhones and Touches.

Sounds Apple-like to me…

[Interestingly, one of the first iTunes LP titles is Mayhem, a Flash-like sort of animated comic book. It's kind of a weird violent-Christian thing, but it provides an interesting example of what the TuneKit tools were designed to do.

Apple could redefine what books are. You could sell cookbooks or other instructional materials with embedded videos. Add 3D transforms using WebKit CSS features to present interactive 3D models. Sell super-audiobooks with using navigation. Illustrate kids titles with animated pictures, and so on. Its like HyperCard for HDTVs. - Dan]

19 mrfezzywig { 09.14.09 at 4:40 pm }

I find all the discussion about AppleTV interesting. I’ve used it and it’s interesting, but it’s not going to replace my Tivo anytime soon. The gap between the ATV and Tivo is that in order to watch everything I want, it costs more than cable. In addition I can’t see news, etc on the ATV. The thought is to cancel cable and just use ATV, the problem is that it doesn’t “work” to try and do so. Perhaps keeping basic cable or using an Antenna it could work.

@Dmitiri

I don’t think the goal of the iTablet is to make a small Mac. But it’s pretty obvious that a faster iPhone with a bigger screen could be the ultimate affordable way to get on the Internet on a budget and without squinting.

[I agree with your current assessment, but the potential of HTTP Live Streaming is that cable channels could sell you streams of their programming directly, a la carte, rather than having to deal with the Comcast middle man that throws in 90 channels of crap and forces you to pay $100 for a package of stuff you don't ever watch. I'd love to pay for a few specific channels. The market would also reflect what people want to pay for, not the free stuff they get whether they want it or not (I'm looking at you, Fox News.) - Dan]

20 iTunes Extra (& LP) answered, but keep it to yourself… « Tech Inertia { 09.14.09 at 6:05 pm }

[...] ever-excellent Roughly Drafted goes into great detail here, about how iTunes Extra & LP [...]

21 SunnyGuy53 { 09.14.09 at 6:25 pm }

> Blu-ray and downloadable content will coexist for years to come.

For most people, including me, Blu-ray doesn’t coexist yet.

I’m buying a new DVD player for a friend this week, btw. I’m not even
tempted to think about Blu-ray. I think that technology is overkill.

Sunny Guy

22 2009年9月15日(火) « maclalala:link { 09.14.09 at 6:44 pm }

[...] New iTunes LP and Extras built using TuneKit Framework, aimed at Apple TV | RoughlyDrafted Magazine 〈TuneKit フレームワークを利用した iTunes LP〉 [...]

23 truthseeker { 09.14.09 at 7:11 pm }

I dig this strategy! Make worthwhile stuff available in abundance (this includes providing the tools to do so) and consumers will come. It doesn’t have to be top-notch Blu-Ray quality (though it would be nice) as long as it’s good enough. VHS killed Beta in USA because there were more titles worth watching in that format – VHS image quality is not as good as Beta but it did the job! I pointedly use the word “consumers” above because it is they who vote with their dollars determining which companies and products win and survive… or die and fade into oblivion.

I hope you’re right about TuneKit extinguishing Flash and especially Silverlight. The world does not need yet another hollow Microsoft product lacking innovation. I say let’s pare down and simplify into basic, well-designed systems instead of pooping out more monstrous add-on code that probably opens up security vulnerabilities! Microsoft sucks at addressing security. I don’t trust them.

Even as digital distribution gained momentum I still clung to optical discs. I simply found it reassuring to have a durable, physical item in my possession in case of system failure (hard drive crash, mobile media player dropped in toilet, etc.). But with DRM marginalized and therefore knowing my programming is stored in two places (or more) I would embrace the disc-less distribution system that this article suggests is on the horizon.

Exciting times!!!

24 deardeveloper { 09.14.09 at 11:19 pm }

I love my 2 AppleTV’s. I just would like them to add Netflix Instant watch to it. Netflix has released an SDK for it. But I bet it’s because it requires MS’s Silverlight and Apple wouldn’t want that on there. Well then, let’s see, how about Apple compete with Netflix and stream many of their movies for a monthly fee. I’d drop Netflix for that!

25 iTunes LP and Extras Destined for the Apple TV - mickerlodeon { 09.15.09 at 3:22 pm }

[...] New iTunes LP and Extras built using TuneKit Framework, aimed at Apple TV — RoughlyDrafted Magazin…. Image credit to AppleInsider. [...]

26 clockradiokurt { 09.15.09 at 8:27 pm }

I think itunes movie extra is a really cool and unexpected feature released with itunes 9. I have been waiting for a single file format that would be able to associate menus and multiple video tracks. I am one of those who buys the special editions of a lot of dvds because I enjoy the extras as much as the film. I have held off from converting my movies into a specific multimedia container because of the limitations of streaming multiple video tracks in an organized fashion. This new feature may just make me an apple tv investor. My only criticism may be that apple could do some sort of agreement with studios so that you are able to freely download or bundle a digital copy of films that are bought through removable media. I am the type of person that still likes to have that hard copy even it means sticking it in a baox in my attic.

27 DM Noe { 09.23.09 at 2:12 am }

Great article. It’s exciting to think about where AppleTV is headed!

I bought my first iTunes LP album this week. It’s a nice change to see how much content is included with digital downloads now. I know the AppleTV is more of playing content, but is there a way for inputing as well? Such as inputing audio to transform the AppleTV into an iTunes LP/GarageBand-esque karaoke hub. This all might be unrealistic, but it would increase the edge Apple has if the iPhone/iPod Touch could be a portable user ID used for more than just syncing Nike+ stats if friends can keep the Mac personal and the AppleTV in the general gathering place or in a public area.

28 pyrrhonist { 12.03.09 at 1:36 pm }

IMHO, LP and Extras are establishing a format for the itablet not for Apple TV. Magazines will be reformatting to it to distribute their media rich content. iTablet will be the universal, portable, media appliance for all present media. The format needed to be standardized for the itablet and evidence is mounting that such is the case.

29 ★ More on PastryKit « { 12.18.09 at 4:02 am }

[...] PastryKit and TuneKit are sibling projects, or they’re the work of the same person. (Also, Daniel Dilger found references to “PastryKit” in the Wall-E iTunes Extras bundle back in [...]

30 Más información sobre PastryKit | Daring Fireball en español { 12.18.09 at 10:06 am }

[...] O PastryKit y TuneKit son proyectos afines, o son obra de la misma persona. (Además, Daniel Dilger encontró en Septiembre algunas referencias a “PastryKit” en el paquete de Extras para iTunes de [...]

31 ★ More on PastryKit | reabilita.me { 12.18.09 at 10:50 pm }

[...] PastryKit and TuneKit are sibling projects, or they’re the work of the same person. (Also, Daniel Dilger found references to “PastryKit” in the Wall-E iTunes Extras bundle back in [...]

32 網上書城的攻防戰,電子書閱讀器的爭奪戰 | 遊牧設計師 Anson Au { 01.31.10 at 9:00 pm }

[...] Animation的豪華效果,但是互動性,包含影片內容及TuneKit Framework的製作手法,相較Flipping Book的豪華仿真書的效果,iTunes [...]

33 AppleInsider | Apple creates AdLib framework to enable rich iPad web apps « Bytes Hotdish { 04.07.10 at 4:06 pm }

[...] reported on the TuneKit framework back in September of last year, and PastryKit was identified in a parallel article as being related effort developed for [...]

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