Outside the US – they may be able to get away with it. But, the US has been brokering so many trade agreements – which obligate the other country to impose similar protections of US copyright – that there aren’t many markets left that don’t have some sort of DMCA-equivalent laws on the books or in the works.

Steve Jobs has always been clear on the fact that music never had DRM on albums, cassettes, or CDs – but video has tried to impose copy-protection since Macrovision on VHS/Beta tapes.

I’m amused that he argues for music to be DRM-free, but shows no interest in video [like Pixar or Disney, hmm?] being DRM-free.

I’m going to err on the side of faked as well. DVD ripping and syncing with third-party devices just seems too far-fetched. Plus, there’s some graphical errors in the screenshots (like when the iTunes 9 About window is open, the player window in the background is still dark like it’s active).

I do think there will be some kind of social feature. I’m hoping they expand Genius to work with ALL your content – movies, podcasts, apps, etc. in addition to music. That could be cool.

As for the ‘Facebook integration,’ I just went to iTunes, went to that same BEP song, right-clicked it which gave me the option to ‘copy iTunes Store URL’, and pasted it into Facebook’s status box. Here’s the result:
http://i59.photobucket.com/albums/g318/fergusonnathanf/itunesfacebook.png

So I’m guessing Boy Genius (or whoever sent them this info) did the same thing, then whipped up a fake iTunes-Facebook entry in Photoshop.