Comments on: Why Apple keeps iPhone specifications quiet

By: daGUY

daGUY — Mon, 06 Jul 2009 17:19:14 +0000

To be honest, I think Apple would prefer to not publish the specs of its computers either, if there weren’t already a precedent and expectation for that in the industry.

The ONLY spec that most regular users ever need to be specifically concerned with is hard drive capacity, as that tells them how much information they can fit on their phone/MP3 player/PC (and note how Apple does very clearly promote this with the iPhone/Touch).

Other than that, there are so many factors that affect the speed (or perception of speed) that minor differences in specific specs are pretty irrelevant, and just end up serving as the basis of false comparisons. For instance, a machine with a 2.16 GHz processor isn’t necessarily faster than one with a 2.0 GHz chip – the “slower” machine may have more/faster RAM, more/faster video memory, etc.

By: nonlocal

nonlocal — Sat, 20 Jun 2009 19:35:13 +0000

Not publishing anything authoritative about the device seems to lead to folks making wild guesses (c.f. the completely wrong assertions made about the original iPhone SoC being the S3C6400 and the current SoC being the S5PC100) which are then picked up by the press and repeated as gospel.

By: studiodave

studiodave — Fri, 12 Jun 2009 18:09:12 +0000

Because people will read something into it that doesn’t really matter. I remember reading in the past that PC was 2 GHz while the Mac was only 1.4 GHz and people believed that made the PC faster, SO WRONG.
Why give those that don’t understand the whole picture info that will allow them to make the wrong choice?

By: VeoSotano

VeoSotano — Fri, 12 Jun 2009 11:31:44 +0000

But why keep it secret? While I understand that the numbers are not the focus of the marketing efforts, and rightly so, I don’t get why they don’t just mention it as a sidenote… Most people are actually interested in those numbers. It would give them a greater feeling of transparency, which is at what Apple is failing the most, right now.

By: studiodave

studiodave — Fri, 12 Jun 2009 00:52:22 +0000

This is so true. I could care less if my iPhone runs at what ever speed it runs at. When I turn it on and make a call or play a game or use GPS and it works that’s all that matters.