Comments on: Microsoft’s Zune crashes as iPod sales grow http://www.roughlydrafted.com/2009/01/24/microsofts-zune-crashes-as-ipod-sales-grow/ Daniel Eran Dilger in San Francisco Sun, 05 Feb 2012 17:03:33 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: beanie http://www.roughlydrafted.com/2009/01/24/microsofts-zune-crashes-as-ipod-sales-grow/comment-page-1/#comment-16914 beanie Thu, 29 Jan 2009 20:07:26 +0000 http://www.roughlydrafted.com/?p=3080#comment-16914 "Apple’s iPod business, once feared to be at a dead end with satiated demand, hit a new quarterly unit record with sales of 22.7 million units." But according to latest Apple 10-Q iPod revenue decreased $626 million or 16% reflecting a decline in average price per iPod of $148 from $181. iPhone unit sales were down from quarter to quarter. In 2008 Q3 iPhone unit sales were about 6.9 million units. In 2008 Q4 iPhone unit sales were 4.4 million units, down 36% quarter to quarter. Apple sold about 2.5 million units of Macs in 2008 Q4. So how much is that worth to Microsoft? Say each Mac is equal to one lost Windows license. 2.5 million licenses for Windows at $50 per license is about $125 million a quarter. That is insignficant. Microsoft deals in huge volume for Windows. They were averaging about 10 million Vista licenses per month or 30 million a quarter. Microsoft does not like mentioning WinXP licenses, but they must be as large as Vista numbers. “Apple’s iPod business, once feared to be at a dead end with satiated demand, hit a new quarterly unit record with sales of 22.7 million units.”

But according to latest Apple 10-Q iPod revenue decreased $626 million or 16% reflecting a decline in average price per iPod of $148 from $181.

iPhone unit sales were down from quarter to quarter. In 2008 Q3 iPhone unit sales were about 6.9 million units. In 2008 Q4 iPhone unit sales were 4.4 million units, down 36% quarter to quarter.

Apple sold about 2.5 million units of Macs in 2008 Q4. So how much is that worth to Microsoft? Say each Mac is equal to one lost Windows license. 2.5 million licenses for Windows at $50 per license is about $125 million a quarter. That is insignficant.
Microsoft deals in huge volume for Windows. They were averaging about 10 million Vista licenses per month or 30 million a quarter. Microsoft does not like mentioning WinXP licenses, but they must be as large as Vista numbers.

]]> By: John E http://www.roughlydrafted.com/2009/01/24/microsofts-zune-crashes-as-ipod-sales-grow/comment-page-1/#comment-16886 John E Thu, 29 Jan 2009 04:30:39 +0000 http://www.roughlydrafted.com/?p=3080#comment-16886 Well said. it's worth noting that the nail in the coffin - the "Zune Killer" - was the beautifully updated/refreshed '08 Nano. along with Apple's very big and powerful holiday advertising push for it. for a Xmas gift it was just no contest at all. add to that the next gen glamour of the cutting-edge Touch that made the Zune look so pitifully old, and it was a blowout. i gotta add - what idiot ever thought the name "Zune" was good marketing ? Ballmer? it was totally dweeb from day 1, hopeless for teens to go for. and who picks those incredibly yuccky colors? sh*t brown as the launch leader? i'll defend MS' skill sometimes, but this was unbelievably incompetent, and the results show it. Well said. it’s worth noting that the nail in the coffin – the “Zune Killer” – was the beautifully updated/refreshed ‘08 Nano. along with Apple’s very big and powerful holiday advertising push for it. for a Xmas gift it was just no contest at all. add to that the next gen glamour of the cutting-edge Touch that made the Zune look so pitifully old, and it was a blowout.

i gotta add – what idiot ever thought the name “Zune” was good marketing ? Ballmer? it was totally dweeb from day 1, hopeless for teens to go for. and who picks those incredibly yuccky colors? sh*t brown as the launch leader? i’ll defend MS’ skill sometimes, but this was unbelievably incompetent, and the results show it.

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