Daniel Eran Dilger

Sometimes it feels odd to have to explain why a company such as Apple, which can generate tremendous waves of publicity by simply sending out “event” post cards as a press release at any point throughout the year, might want to bail out of Macworld Expo, an event it does not control, does not really benefit from, is poorly positioned within the year for new product announcements, and has limped along on life support for years just like every other trade show in the terminally ill industry, even before the economic crisis really hit.

Who exactly could be surprised by Apple’s move, apart from the pseudo-journalistic tech punditry circle that has for so long confused the role of reporting events in the tech industry with trying to mold public opinion through its tiresome cacophony of forcefully stated, but poorly thought out opinions?
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