Daniel Eran Dilger
Poor Microsoft. In its efforts to ‘embrace and extend’ Apple’s Get a Mac advertising for its own purposes, it has only managed to funnel $300 million into Mac brand awareness. Here’s why Microsoft’s latest “I’m a PC” campaign is such an epic fail.

Microsoft $300 Million Ads
Microsoft’s Mojave Attempts to Wet Vista’s Desert
Microsoft’s Mojave Experiment Exposes Serious Vista Problems
Paul Thurrott calls Apple “the Bad Guys” of Microsoft’s $300 Million Ads
Gates, Seinfeld and the $300 Million Ad to Nowhere
Microsoft’s $300 million ad campaign tumbles with new PC ads
Microsoft’s “Windows vs Walls” Ad Tries to Think Different, Fails
Microsoft’s “I’m a PC” Millions Actually Promoting the Mac
Microsoft’s ‘I’m a PC’ Campaign Keeps Getting Stranger (With Videos)
I’m a PC too… touché
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