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Microsoft’s ‘I’m a PC’ Ads Created On Macs

I'm A PC
Daniel Eran Dilger
After dumping its $10 million contract with Jerry Seinfeld after just three ads (only two of which even aired) Microsoft has created new ad copy where regular people and a few celebrities say, “I’m a PC!” One problem with the campaign’s credibility: the ad work was created using Macs.

Microsoft $300 Million Ads
Microsoft’s Mojave Attempts to Wet Vista’s Desert
Microsoft’s Mojave Experiment Exposes Serious Vista Problems
Paul Thurrott calls Apple “the Bad Guys” of Microsoft’s $300 Million Ads
Gates, Seinfeld and the $300 Million Ad to Nowhere
Microsoft’s $300 million ad campaign tumbles with new PC ads
Microsoft’s “Windows vs Walls” Ad Tries to Think Different, Fails
Microsoft’s “I’m a PC” Millions Actually Promoting the Mac
Microsoft’s ‘I’m a PC’ Campaign Keeps Getting Stranger (With Videos)
I’m a PC too… touché
.
Flickr user LuisDS found that metadata on the creative copy of the “stereotyped PC user” and other photos appearing on Microsoft’s “I’m a PC” website revealed that they were produced using Macs running Adobe Creative Suite 3. One might expect that Microsoft would use Windows PCs running its own Microsoft Expression Studio software, which as the company advertises, “takes your creative possibilities to a new level.”

Apparently, neither Windows PCs nor Expression Studio are up to the task of taking on Apple and destroying its globe enshrouding “Get a Mac” campaign. The image of John Hodgman as a troubled PC struggling with Vista-related problems has pushed Microsoft to defend itself with a $300 million campaign to take control of the “conversation about Windows,” using Macs as needed to get the message produced.

When LuisDS checked on the photos again this morning after publishing the metadata details on Flickr last night, he found that Microsoft has scrubbed the revealing details from the work, an effort that also resulted in the 272 KB photo ballooning to 852 KB.

photos

Priceless! on Flickr

[Update: “the ads were also audio mixed on Macs” according to an unnamed source.]

You Paid $300 Million For What?

Microsoft has previously taken heat for its Mojave Experiment and got blank stares from users blown away by the Seinfield ads about nothing, which portrayed Bill Gates as a spendthrift billionaire who complains about leftovers served by his host as he struggles to get “in touch with ordinary American life” and turns out “to be an unimpressive tipper,” according to the work featured on the Windows ad site.

Microsoft PressPass – Windows

Microsoft’s Mojave Attempts to Wet Vista’s Desert
Microsoft’s Mojave Experiment Exposes Serious Vista Problems
Paul Thurrott calls Apple “the Bad Guys” of Microsoft’s $300 Million Ads
Gates, Seinfeld and the $300 Million Ad to Nowhere
Microsoft’s $300 million ad campaign tumbles with new PC ads

No CP+B, That’s a Little Too Much Like ‘Get a Mac.’

Once it was revealed that Microsoft’s marketing company for the ads, Crispin Porter + Bogusky, was profiled on Apple’s Pro site as an enthusiastic user of Macs, the profile was pulled from Apple Canada’s website. Here’s the original profile:

Crispin Porter + Bogusky: A Crash Course in Taxi Driving

By Barbara Gibson

Watching the gypsy cab — a shiny black Volkswagen Rabbit with checkerboard side stripes — pull onto Fifth Avenue, you probably wouldn’t know that its driver, Steve from Colorado, had never driven in New York City. Or, in fact, ever been to New York.

But in a reality-video experiment called the Gypsy Cab Project, Steve cruised the streets of Manhattan for 14 days, offering perfect strangers free taxi rides in an effort to demonstrate the Rabbit’s ability to negotiate extreme city traffic.

The brainchild of Crispin Porter + Bogusky in Miami, the Gypsy Cab project documented, via spy cameras, Steve’s efforts explaining the project and getting 100 people to trust him to take them where they wanted to go — in spite of traffic jams, fire trucks, garbage trucks, delivery trucks, bicycle messengers, oblivious pedestrians, and 12,187 other cabbies.

CP+B captured the digital video using four Mac minis stored in the Rabbit’s wheel well, then broadcast the footage — first raw and later edited — on the Gypsy Cab website.

It’s No Accident
“One of our logistical challenges with Gypsy Cab was to find a way to mount four cameras in the vehicle and record everything so we could edit it later,” says interactive producer Marcelino Alvarez.

Working with technical director Scott Prindle and system architect Adam Heathcott, Alvarez suggested the Mac minis. “Most of the company works on Macs and I knew we’d be editing on Final Cut Pro systems,” Alvarez says. “The easiest way for me to approach this was, get the footage already digitized, give it to our editors in a format they can use, and just feed everything up.

”Besides, with regular tapes,“ Alvarez adds, ”we would have needed four tape decks. They only have about an hour to record, so we would have spent all our time switching out tapes, labeling the tapes, digitizing the tapes and probably missing some good footage when a fare ran over an hour. With the Mac minis, we could record over 10 hours continuously.“

Rookie on View
Alvarez also set up a wireless network in the back of the Rabbit and added an amplifier to the wireless signal. ”We had a MacBook Pro in the chase vehicle so we could monitor the video and control the recording on each camera using Apple Remote Desktop,“ Alvarez says. ”Steve also had an earpiece so we could talk to him from the chase car.“

One fare Steve picked up, a producer for a major network news show, asked, ”So where are your big chase vehicles?“

Steve: ”Everyone’s running everything from a laptop in the car behind us.“

”You only have one car? You don’t have four?“

”When the news producer does shows, he has four chase vehicles and microwave technology, and everything’s beamed somewhere else,“ Alvarez explains. ”We had everything stored in the back of the Rabbit. Those are the really cool, key moments when you can step back and look at what you’re doing and you say, ‘Wow, this is kind of ahead of the curve, and it’s working.’“

Unifying Theory
For compression and editing, Alvarez and Prindle set up seven Power Mac G5s in a New York apartment. ”We decided to go with the G5s with quad processors because we wanted to compress the footage and post it to the website within 24 hours,“ says Alvarez.

Two editors matched the video to real-time GPS data the Gypsy Cab collected, then compressed and uploaded the raw footage. Two others worked in Final Cut Pro to create edited versions of Steve’s Favorite Fares.

Even Prindle was impressed by the video the production team was able to compress and upload in such a short period of time. ”One of the producers who worked with us on the Gypsy Cab project had also worked on ‘Taxi Cab Confessions’ for HBO,“ Prindle says. ”He told us that it took them more than a month of shooting before they could fill an hour time slot on the show.

“We were turning video around left and right. Here we had these Mac Minis buried down in a wheel well, underneath people’s luggage, and we could count on them being dependable and reliable throughout the process.”

200809191321

Microsoft’s Meanest Envy.

The new “I’m a PC” ads portray a Hodgman lookalike as a stereotype, making it unclear if Microsoft is trying to portray the PC character as an unrealistic and unflattering attack by Apple (which the rest of the ad underscores), or if the company is trying to hijack Apple’s character as the “kind person you would rather have a beer with,” the message being presented by Windows Enthusiast pundits ever since the Get a Mac ads began playing.

That idea of the everyman PC is subtly hinted to in the sean@windows.com email address that appears in the Mac-created photos. Is it there to tempt readers into sending love letters to the stereotypical PC character? Why isn’t it bill@windows.com? Why doesn’t it credit Apple?

The solo PC character creates an immediate association with Apple’s ads, which probably wasn’t the best way to spend $300 million, but certainly no worse than Mojave or the ‘Antisocial Gates’ short films. Where was Mac? Apparently, he was iding behind the scenes to produce everything.

Macs at Microsoft.

In 2003, Microsoft fired an employee who posted a photo of new PowerMac G5 systems being delivered to the company onto his blog.

At the same time, the company has no problem showing the vast numbers of Macs it buys to test builds of Office for Mac within the MacBU. Microsoft is apparently still the largest Mac developer outside of Apple.

eclecticism » Even Microsoft wants G5s
David Weiss: A Tour of Microsoft’s Mac Lab

Next: Microsoft’s “Windows vs Walls” Ad Tries to Think Different, Fails

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136 comments

1 gus2000 { 09.19.08 at 4:59 pm }

WTF
OMG
LOL!

2 JohnWatkins { 09.19.08 at 5:38 pm }

“One might expect that Microsoft would use Windows PCs running its own Microsoft Expression Studio software . . . ”

One might if one didn’t have the slightest idea how ad media is developed. As you point out, Microsoft didn’t make the ads. They paid CP+B to do it. Are we still in the days where Microsoft forces the choice of tools upon their workmen? Do the workmen still put up with that?
What?
$300 million?!!! No problem!

3 SamLowry { 09.19.08 at 5:42 pm }

“I’m a PC and I sell fish”

right. we knew that but thank you, microsoft.

4 Microsoft’s New Ad Spot Made on a Mac. Who Would of Thought? | MacBlogz - One Stop Apple News { 09.19.08 at 5:55 pm }

[...] Roughly Drafted Magazine] Categories Filed Under: Apple, Inc., Microsoft, Uh Oh, commercials Comments [0] digg_window [...]

5 talonhawk { 09.19.08 at 5:56 pm }

@ JohnWatkins

My impression is that the article is more about the strange cover-up Microsoft did and other related inconsistencies regarding their behavior toward macs in general.

M$ obviously likes macs when they can sell Office apps to mac users, but they feel the need to be defensive about their OS offerings instead of actually dealing with the issues their OS clearly has.

6 mr_kitty { 09.19.08 at 5:58 pm }

TAUW had a brilliant insight on the latest ad:
…”What Get a Mac suggests is that your Mac is your kinda cool, but laid-back and easy-going friend that’ll help you get things done. In other words, your Mac is your friend, not who you yourself are.

“On the other hand, the I’m a PC ads say exactly that: you (the user) are a PC. Who the heck would want to be that? What they’re trying to maintain is that PC users are unfairly being stereotyped as besuited, boring, glasses-wearing losers. But with the repeated exclamation “I’m a PC,” the ads actually suggest a kind of Borg-like insistence that I as a user have to be assimilated into my computer.”

And in fairness, the MicroSurf was fired for posting the photo of those G5 because they weren’t destined for the MBU. As I recall, they were destined for the Xbox team, because the new Xbox was using the same G5 processor (and the photo was unsanctioned, and unvetted by Microsoft’s PR teams… aka “Executive Dating Pool”).

Microsoft DOES still maintain a draconian hold over the hardware most it’s partners use, but they can hardly put that kind of demand on an ad agency that they’re likely only using for this one campaign.

Finally, Apple spends an excessive amount of money every year on Industrial Design, yet there are still NO functional ID tools for the Mac. That means, somewhere in the bowels of Cupertino there are some machines running Windows software…

7 Cult of Mac » Blog Archive » Microsoft’s “I’m a PC” Ads - Made on a Mac { 09.19.08 at 6:09 pm }

[...] Via RoughlyDrafted [...]

8 Thin’s t’ make you go Yarrrrr…. « Doug - Off the Record { 09.19.08 at 6:54 pm }

[...] September 19, 2008 — dougpete Not much needs t’ be said after you read today’s blog on RoughlyDrafted [...]

9 JohnWatkins { 09.19.08 at 7:02 pm }

@ 4talonhawk
Actually I was speaking a bit facetiously.
My (admittedly obscure) points were:
1.) That of course any self respecting ad firm is mostly using macs for much of their creative production.
2.) This incident is unsurprising. Its happened before (originally about 10 or 15 years ago I think but many times since) and MS went through all sorts of gyrations to avoid it . Whole companies were founded in Redmond just to service this weird “PCs only” need of MS’s. Finally, I though they had given up.
3.) Isn’t it silly to proscribe to your professional crafts people what brand of tools they must use to do work for you?
and
4.) For a taste of a $300 million ad campaign don’t you think you could accommodate MS’s weird, inconvenient, peccadilloes? Just charge them 2 or 3 times as much as you normally would and bite the bullet.

10 Al T { 09.19.08 at 7:19 pm }

So what does it mean that the apple store uses handhelds running windows mobile? (Oh. I’m sorry I meant M$ windoze) . It means nothing.

the vast majority of people don’t care what they use, only if it gets the job done. The only ones that really care are bloggers and fanboys.

Such childishness.

11 Nmancer’s TekLog » Blog Archive » Microsoft’s ‘I’m a PC’ Campaign Created With Macs { 09.19.08 at 7:20 pm }

[...] not even Microsoft itself can wean itself off the Mac, as the metadata discovered by Flickr user LuisDS points out. Microsoft was not only using Macs but also Adobe’s software [...]

12 JohnWatkins { 09.19.08 at 7:24 pm }

@mr_kitty
Enjoyed your post but take exception with one part.
Certainly there are Windows based PCs that are used in the development of Apple products, after all they are tools. But “NO functional ID tools for the Mac” ? There sure isn’t the variety that are available for the PC, but there are some great ones. I particularly like Ashlar’s cross-platform Cobalt. You can do just about everything on it from soup to nuts. Sketch, form find, solid model, render, all the way to tool design.
And there are some others too.
Burt Rutan likes it
http://www.webtest.ashlar.com/sections/gallery/success-stories/spaceshipone/

13 gus2000 { 09.19.08 at 7:32 pm }

I’m guessing most advertising agencies use Macs, since Dell was busted last year using Garageband loops in their ads:

macbore.blogspot.com/2007/11/dell-use-jampack-sample-in-teaser-ad.html

14 lightstriker { 09.19.08 at 7:38 pm }

the Life Without Walls remind me of the old Apple pictures showing the power of MacPro to run multiple monitor. That started more than 3 years ago? Apple just recently took it off their site. Is this another example of MS one step behind Apple again?

15 lightstriker { 09.19.08 at 7:44 pm }

@mr_kitty “That means, somewhere in the bowels of Cupertino there are some machines running Windows software…”

Yeah they are Macs running Bootcamp to test iTunes, Quicktime, Safari…

16 GotsOne { 09.19.08 at 7:53 pm }

Feel free to use this still from the next Billy G. / Seinfeld ad… It actually makes sense…
http://yesihaveone.blogspot.com/2008/09/latest-microsoft-seinfeld-ad-im-pc.html

17 Microsoft’s new “I’m a PC” ad was made on a Mac - strangely entangled { 09.19.08 at 7:55 pm }

[...] Here’s an article that goes into some detail. [...]

18 paulhart { 09.19.08 at 8:03 pm }

Are we still in the days where Microsoft forces the choice of tools upon their workmen? Do the workmen still put up with that?

Simple answer: yes. I used to work for an ad agency that landed Microsoft as a client. The Lotus Notes email system disappeared shortly thereafter, replaced by an Exchange monstrosity. Many other things changed over time too, generally in a Windows-related direction.

19 [Youtube] Microsoft "I am a PC" Windows without walls - Page 9 - Overclock.net - Overclocking.net { 09.19.08 at 9:07 pm }

[...] interesting to note that the "I am a PC" ad was created with a Mac. [Source] [...]

20 Hi. I’m a PC … and I Was Made on a Mac [UPDATED] | John Paczkowski | Digital Daily | AllThingsD { 09.19.08 at 9:10 pm }

[...] More commentary from Daniel Eran Dilger over at Roughly [...]

21 nelsonart { 09.19.08 at 9:24 pm }

Dan,

See if you can pry into Microsoft and find out how in the hell those 2 commercials, both of which were utter flops, cost anywhere near $300 million. We know $10M went to Jerry. About $50 went to those shoes. What about the other $290 million? Even if they blasted it all over the networks, I still can’t wrap my head around it.

If I were an MS shareholder, I’d expect a little more than watching Bill adjust his shorts and a copy of Apple’s I’m a PC campaign.

22 theitranger.com » Blog Archive » Microsoft’s “I’m a PC” Campaign { 09.19.08 at 9:42 pm }

[...] return banter from Microsoft (finally) should give further motivation for Apple to raise the bar (even if Microsoft’s new commercials were made on Macs and the ad company gives Macs the credit for their [...]

23 Mac Blogga » Blog Archive » Microsoft’s “I’m a PC” Ads - Made on a Mac { 09.19.08 at 10:11 pm }

[...] Via RoughlyDrafted [...]

24 Novos anúncios da Microsoft foram feitos no Mac? [viral] - Google Discovery { 09.19.08 at 10:11 pm }

[...] o blog, a metadata descoberta pelo usuário LuisDS no Flickr não está mais disponível para visualização (como exibido na [...]

25 Microsoft’s “I’m a PC” Ads - Made on a Mac | OS X Tracker { 09.19.08 at 10:19 pm }

[...] RoughlyDrafted September 19th, 2008 in Apple News, Rumors | tags: Adobe Creative Suite, Adobe Creative Suite 3, [...]

26 And In Other News, Water is Wet, The Ocean is Deep, And Microsoft? Still Naively Evil. | TekPopuli { 09.19.08 at 10:29 pm }

[...] that Crispin Porter + Bogulsky, one of the hottest boutique ad firms on Madison Avenue … used Macs to put together the ad. No surprise: the usual fanboyz are out having a field day with this. Also no surprise: the [...]

27 Microsoft’s ‘I’m a PC’ Ads Created On Macs — RoughlyDrafted Magazine at L u k e n . O r g { 09.19.08 at 11:12 pm }

[...] Microsoft’s ‘I’m a PC’ Ads Created On Macs — RoughlyDrafted Magazine This is just priceless. The “I’m a PC” ads from Microsoft are done on a Mac !!! And using Adobe CS3 instead of their own Expression Studio. What were they thinking? And how many people just got fired for letting this happen. Apple should capitalize on this with their own commercial.  [...]

28 Mac News Update - MacPro, iMac, iPhone, Macbook, and Macbook Pro News » Blog Archive » Invasion of the i-men { 09.20.08 at 12:05 am }

[...] Via RoughlyDrafted [...]

29 Check Out Microsoft New Ad Campaign “Life Without Walls” Posters | SolSie.com { 09.20.08 at 12:22 am }

[...] website revealed that they were produced using Macs running Adobe Creative Suite 3 as reported by Roughlydrafted.  It is understandable that Microsoft might’ve used an external advertisement agency that [...]

30 我們都寂寞 » Blog Archive » What an irony { 09.20.08 at 12:44 am }

[...] Microsoft 自 己 有 出 OS , 自 己 有 出 creative suite , 難 度 自 己 都 覺 得 自 己 d software 唔 記 其 他 software 好 用 ? What an irony! More Info Here [...]

31 xyzxy { 09.20.08 at 1:16 am }

So what! The point of the ad isn’t how it was created, it’s about the people in the ads.

And even his highness Steve Jobs is immune from using content created my PCs (http://jdeber.blogspot.com/2007/06/gigapixel-of-irony.html) last years WDC keynote Stevie Boy showing off large images CREATED ON WINDOWS.

[Nobody thinks that Windows isn't in use in the world. The point of the article, which I shouldn't have to explain, is that Microsoft can't even discount the Mac with its "3.5% worldwide market share" when it makes ads about how great PCs are. ]

32 daGUY { 09.20.08 at 1:26 am }

“…metadata on the creative copy of the ‘stereotyped PC user’ and other photos appearing on Microsoft’s ‘I’m a PC’ website revealed that they were produced using Macs running Adobe Creative Suite 3. One might expect that Microsoft would use Windows PCs running its own Microsoft Expression Studio software…”

Why? Did Microsoft produce the ads in-house? No, they hired an outside company. The fact that the outside company uses Macs says nothing about Microsoft.

Ever notice how Apple Store employees carry portable credit card readers that run Windows Mobile? You wrote up a whole article about it. So you can turn this around quite easily:

“One might expect that Apple would use iPhone or iPod Touch handhelds running its own OS X operating system to scan credit cards and process transactions…”

Would you use this as evidence of how inferior mobile OS X is? No, so why use this same argument against Microsoft?

33 Scott { 09.20.08 at 1:48 am }

Why is daGuy trolling a Mac fan blog/site?

34 Scott { 09.20.08 at 1:56 am }

The point is: Microsoft has the tool and they claim they are better than what the competition offers, so why not use them in their own ads? Apple has no POS system for their handhelds and that is why they use WM, get it? When they develop their own POS they will obviously drop the WM POS.

35 Closing Comments News and Reviews { 09.20.08 at 3:07 am }

[...] Imagine you work for one of the largest technology based companies in the world. Their main product is a technologically inferior pice of software. There is a competing company who has encroached on their territory leaving them with about 92% of the market share. It’s looking grim. The board of directors are worried people will finally catch on and switch to the competitor. They launch a $300 million campaign aimed at that elusive 8% share that continues to grow.  This is where you come in. Your enlisted to help create an ad for the campain, but who’s platform do you use to make it. According to the evidence it’s the competitors OSX. Check the story out at Roughly Drafted Magazine [...]

36 Microsoft’s ‘I’m a PC’ Ads Created On Macs | dralnuX { 09.20.08 at 4:07 am }

[...] Full Story I hope you enjoyed reading this article. You may now subscribe to my RSS Feed, scroll down to leave a comment, or get back to the homepage. [...]

37 Donkeybits » Microsoft RULES!! { 09.20.08 at 4:18 am }

[...] Read Me [...]

38 links for 2008-9-20 « Doug - Off the Record { 09.20.08 at 4:41 am }

[...] Borders, Frames, Party Graphics, Scrapbook Graphics to Print Free or Download September 19, 2008Microsoft’s ‘I’m a PC’ Ads Created On Macs — RoughlyDrafted Magazine September 19, 2008Ways to use a wiki » Moving at the Speed of Creativity September 19, 2008Dolphin [...]

39 “I’m a PC” wurde mit einem Mac erstellt { 09.20.08 at 5:20 am }

[...] (via) [...]

40 Windows vs Walls | Incognitosis { 09.20.08 at 6:11 am }

[...] acercan al buen hacer de Apple en esta faceta. Sobre todo, cuando uno se entera de que curiosamente en la agencia de publicidad de Microsoft han utilizado Macs para editar algunas de las imágenes de la campaña. Vaya metida de [...]

41 obiwan { 09.20.08 at 6:15 am }

“The point is: Microsoft has the tool and they claim they are better than what the competition offers, so why not use them in their own ads?”

Except that Microsoft did not produce the ad. CP+B did it for them.
(Besides, where did Microsoft claim that CS3 runs better on Windows, than on a Mac. Do you have a link?)

“Apple has no POS system for their handhelds and that is why they use WM, get it? When they develop their own POS they will obviously drop the WM POS.”

There is basically no difference here. Apple would have to invest money to develop their own POS, CP+B would have to invest money to switch to Windows. But why should they, if their current solutions work.

42 BigDan { 09.20.08 at 6:52 am }

A couple of observations…
I think MS has killed the Get a Mac ads and that was their intention all along. The only way Apple can save the campaign is an immediate and really funny direct retaliation centered around the fact that MS always, always copies Apple and never leads.

The often quoted stat that MS is the biggest Apple developer outside Apple surely shows how overmanned, bloated and unproductive they are. Compare their output to Adobe’s for example.

I’m also surprised with this ‘life without walls’ slogan. Another super-meaningless phrase that rather shoots itself in the foot by pointing out that if you don’t need walls, you will most certainly have no need for windows. A strange choice indeed…

43 Microsoft’s “I’m a PC” Ad Created on Macs { 09.20.08 at 7:35 am }

[...] “I’m a PC” created on Macs [...]

44 I’m a PC or a Mac? { 09.20.08 at 7:52 am }

[...] foi o Apple Insider, um blog que fala sobre Macs, e disse que o LuisDS que descobriu as metadatas pôs as provas no Flickr e estas não estão mais disponíveis. Dizem que momentos após a [...]

45 Chris Clark’s Web Site » Microsoft’s ‘I’m a PC’ Ads Created On Macs { 09.20.08 at 8:47 am }
46 Mr.Gates: Nutzen sie Ihren Mac eigentlich auch privat oder nur beruflich? » zweipunktnull { 09.20.08 at 9:12 am }

[...] ist hingegen, dass ein US-Blogger herausgefunden hat, wie die Microsoft-Werbung hergestellt wurde: Auf einem Mac Demnach kann man anhand dieses Bildes erkennen, dass man statt einem PC ein Produkt der Konkurrenz [...]

47 LuisDias { 09.20.08 at 9:22 am }

Scott, why are you trolling about trolls? Seriously, daGuy did present a good thought. I’ts very ironic that the 300 million dollar ads made by MS to clearly bite Apple were made on Apple Hardware and software all along, and I did chuckle at the post, but it’s not that surprising nor a scandal of any sorts.

48 softie { 09.20.08 at 9:23 am }

Wow, this is really a big deal for you guys! I guess you haven’t really thought about the point of this campaign. Whether you think the Seinfeld ads were funny or not (I thought they were), or whether you think the i’maPC ads are copies of Mac ads or not, you’re all spending an *awful* lot of time dissecting and analyzing them. Have you heard the cliche “There’s no such thing as bad press?”

Yes, Microsoft prefers partners who use their products. Guess what? So does Apple, Oracle, IBM, Coca Cola and almost every other commercial entity out there. Try walking into an HP facility to make a sales pitch with a Dell laptop and tell me how successful you’ll be. Similarly, are you going to carry a Dasani water bottle into a Pepsi meeting? These are basic business sensitivities/considerations. Should CP+B have considered this when generating the ads on Macs, using Adobe software? Maybe. Does this compromise the point of the ads? Again, there’s no such thing as bad press, so keep talking about it. Please, find something else relatively insignificant and focus on that so that this whole campaign gets even more free press.

[Somewhat ironic to say, given that Microsoft's $300 million campaign has people talking about how it relates with the Apple ads its copies, rather than anything Microsoft actually sells.]

I think the Mini Cooper is the neatest little car around. To me, it’s the Mac of autos. Why don’t I have one? Because I have two kids and there’s no way that “cool car” can meet the requirements I have for a car. We need something larger; it’s as simple as that. Do I think people who drive Minis are better or worse people? No more so than I think that Mac users are better or worse people. The Microsoft ads don’t say that we *are* our PCs, any more than the Mac ads say you’re going to transform from a boring office worker to a cool, hip dude who dates movie stars just by getting a Mac. The ads are illustrating the point that not all people who use a PC look like a frumpy office worker.

So many of you equate Apple, Google, Red Hat and others not only with being cool, but with altruism and integrity. You think Microsoft is the “evil empire.” Have you really taken an objective look at the commercial activities of these companies, and compared them with Microsoft? They all have balance sheets, they all want to increase profits, they all want to beat their competitors, etc. Tell me what Apple does that makes them “better” than Microsoft (other than hiring better marketing agencies).

[Apple supports open protocols and open standards and open source; it doesn't break the law, violate consent decrees, and hasn't held back technology for two decades. It doesn't' ship mediocre products that the world is forced to use because it has prevented a competitive marketplace. For starters....]

You may think that the Mac, iPod and iPhone are the be-all and end-all, but when you get into your cars, when you buy something at the Apple Store, when you buy a Coke from a vending machine, when you check in at the airport on a kiosk, you’re using Windows. I hate to break it to you, but you’re a PC too.

i’maPC.

[Are you sure soda vending machines run Windows? In any event, the point isn't that Macs are better than Windows due to branding, but that Microsoft is a desperately flailing company with no sense, no taste, and no original ideas. I think your over the top pride is a bit overstated. ]

49 The FUA » Blog Archive » Yes, I’m a PC and I use Mac { 09.20.08 at 9:31 am }

[...] bune unelte, cele mai performante computere, cele mai stabile sisteme de operare. Da, n-ati ghicit. S-au folosit Mac-uri. Adica facem ad-uri, campanii care sa arate cat de buni sunt, cat de umani, cat de blablabla [...]

50 Boycott Novell » Eye on Microsoft: A Rainy Day in Redmond Town { 09.20.08 at 10:08 am }

[...] to Roughly Drafted Magazine, Microsoft is actually using UNIX machines (Mac OS X) to create its advertisements. There’s also the following nugget of information: In 2003, Microsoft fired an employee who [...]

51 marksch { 09.20.08 at 10:28 am }

Well, it takes a Mac to beat a Mac!

52 meneame.net { 09.20.08 at 10:36 am }

Anuncios de "I’m a PC" de Microsoft creados con Macs…

Parece ser que han encontrado en la Metadata de los archivos que usaron para crear los anuncios de I’m a PC que éstos fueron creados con el Adobe Creative Suite 3 funcionando sobre Macs xD Cuando los detalles fueron mostrados en Flickr, Microsoft rá…

53 “I’m a PC” part 2 « { 09.20.08 at 10:48 am }

[...] link here. Full Roughly Drafted post here. LuisDS image on Flickr here. Cult of Mac post [...]

54 Los comerciales de Microsoft se realizan en Mac | XKOD { 09.20.08 at 12:44 pm }

[...] vio que dichos anuncios eran realizados con Mac OS X!!!, y si no están convencidos pueden leer el siguiente artículo, y si aún siguen sin convencerse vean este otro [...]

55 Microsoft utiliza Mac (y no es una broma) - Agencia de Publicidad, campaña, engaño, mac. pc, Microsoft - MAKE Marketing { 09.20.08 at 1:51 pm }

[...] leer la historia completa aquí (en inglés) Si te gustó esta noticia, no te pierdas las [...]

56 Microsoft’s ‘I’m a PC’ campaign created with Macs { 09.20.08 at 1:57 pm }

[...] not even Microsoft itself can wean itself off the Mac, as the metadata discovered by Flickr user LuisDS points out. Microsoft was not only using Macs but also Adobe’s software [...]

57 daGUY { 09.20.08 at 2:14 pm }

@Scott:

“Why is daGuy trolling a Mac fan blog/site?”

I find this comment hilarious, since I’ve been using Macs exclusively as my personal computers since 2002 (currently using a 2005 PowerBook G4 running Leopard). Also, I help run MacvsWindows.com, where, if anything, people accuse me of being biased in favor of the Mac, not vice versa. Nice try, though.

“The point is: Microsoft has the tool and they claim they are better than what the competition offers, so why not use them in their own ads? Apple has no POS system for their handhelds and that is why they use WM, get it? When they develop their own POS they will obviously drop the WM POS.”

Microsoft doesn’t make their own ads! It’s an outside company. MS has no say in what products are used to produce their ads. On the other hand, Apple COULD produce their own POS software for the iPhone/Touch, but they haven’t, and instead have continued to use Windows Mobile in their stores. All I’m saying is, if you’re going to criticize Microsoft for having their ads produced on Macs *when they don’t even have any control over that*, then you definitely have to criticize Apple for *choosing* Windows Mobile POS systems when they have the option of developing their own software for their own handhelds.

58 Ponder Marketing » Blog Archive » I’m a PC, but I make my ads with Mac { 09.20.08 at 2:18 pm }

[...] new ‘I’m a PC’ ads were apparently created using Apple computers. See Microsoft’s ‘I’m a PC’ Ads Created On Macs for the details. Great move guys. Crispin Porter Bogusky may have jumped the shark upon picking up [...]

59 Microsoft’s ‘I’m A PC’ Campaign Was Created on Mac | infone.org { 09.20.08 at 2:48 pm }

[...] Read More [...]

60 The new Microsoft Ads are pretty good — TechWag { 09.20.08 at 3:23 pm }

[...] So I am probably standing out there alone, after all I am a windows fan boy even if I recently purchase an Apple computer and have 3 IPods in the house. But the new Microsoft Ads are pretty good, even if they were written on an Apple Computer. [...]

61 luisd { 09.20.08 at 4:22 pm }

@daGuy,

I think the point here is that those ads where directed straight at the I’m a Mac ones. Even if the ads were all produced using Macs, the lack of attention to detail on the part of Microsoft is the problem. It doesn’t matter how you produced the files, when you up-load them to the website, you ensure the metadata is consistent with your marketing. Otherwise you just show as a sloppy company, and it erodes your credibility.

62 “I’m A PC” Advertisement Created Using Adobe Creative Suite 3 For Macintosh { 09.20.08 at 6:00 pm }

[...] audio was also mixed on Macs according to a source at RoughlyDrafted.  About 5 years ago, Microsoft fired an employee for posting a picture of PowerMac G5 [...]

63 theNYmacguy { 09.20.08 at 6:39 pm }

This is much ado about nothing. Macs are used all the time to produce Microsoft ads. Guess what? Microsoft products are used all the time to sell, ship, track, etc Macs. I have a client who exclusively uses PCs sold by a major PC vendor because of close family ties with that vendor. But all the support work I do for them is done on a Mac. This is not news, folks. There is plenty of real stuff to get excited about.

[For starters, this isn't "much ado," but rather just an article. Also, given that Microsoft is targeting the Mac ads, the fact that Macs were used in the production of that same ad is notable. But I'm not sure why I have to point out the obvious here, or why you and many others have to insist that no one mention this fact. ]

64 …iWas blind but now iSee « One Missing Sock { 09.20.08 at 6:50 pm }

[...] All well in good, until you speak to the techies who have been able to identify what software compiled it…its not from Microsoft. How bad is your system when your adverts are even compiled with your rivals product? [...]

65 jbomb . net { 09.20.08 at 7:15 pm }

[...] Things just get worse for Microsoft. The new commercials were made with Macs. Previous Post [...]

66 hmciv { 09.20.08 at 7:31 pm }

Strange bedfellows indeed. The question is, which partner should feel dirtier?

67 Nick Barron { 09.20.08 at 8:46 pm }

As humorous as the thought it is initially, it makes sense once you stop chuckling. That is until MS attempt to cover it up.

Why do that? It seems that common sense and a basic intelligence is missing from the dept in charge of these adverts.

Somebody needs to get fired for this.

68 The Wiz Report » “I’m a PC” Commercials Made on a Mac? { 09.20.08 at 9:20 pm }

[...] Read [...]

69 tehawesome { 09.21.08 at 3:36 am }

Even within Microsoft, there’s a distinct reluctance to eat their own dog food: I know of at least one office where the vast majority of computers are still running WinXP in preference to Vista (amid comments about cold, dead hands) and every time an auditing group from Redmond turns up there’s a scurry to hide all the iPods and remove all traces of iTunes.

70 one-seventh.ca | Microsoft could not even maintain its cool in not being cool : { 09.21.08 at 4:51 am }

[...] anticipate the headlines that Microsoft fired Seinfeld? Do you think no one would figure out that your ad agency uses Macs? All of these imply a weak sense of self. Exactly the opposite of the campaign’s intent. [...]

71 blog.fotogenia.info » Ajeeeeeeeeeem Piiiiisiiiii! { 09.21.08 at 6:06 am }

[...] Ja wiem, marketing rządzi się swoimi dziwacznymi prawami, żarty bywają niezrozumiałe i tak dalej ale może po prostu ta kampania zatytułowana jest 300 milionów w błoto? O to chodzi? [...]

72 Hi. I’m a PC … wurde auf einem Mac erstellt ;) | HELLWEISS { 09.21.08 at 10:25 am }

[...] wie Screenshots der Metadaten belegen.  Inzwischen hat MS zwar die Meta-Daten aus den Dateien entfernt, aber die Tatsache, dass Betriebssysteme und Softwarelösungen von Fremdherstellern bevorzugt [...]

73 softie { 09.21.08 at 10:55 am }

“[Somewhat ironic to say, given that Microsoft's $300 million campaign has people talking about how it relates with the Apple ads its copies, rather than anything Microsoft actually sells.]”

Do you really think that’s the conversation most of the country is having, i.e. those people who aren’t already predisposed to Apple? I think that’s a bit naive. Were the Mac ads prompting people to discuss the actual features of Macs compared with the features of PCs/Windows?

“[Apple supports open protocols and open standards and open source; it doesn't break the law, violate consent decrees, and hasn't held back technology for two decades. It doesn't' ship mediocre products that the world is forced to use because it has prevented a competitive marketplace. For starters....]”

Right … Apple doesn’t promote an anti-competitive marketplace by preventing software installation on third-party hardware (Apple/Mac licensing terms), or violate labor law by turning a blind eye to violations (Apple’s response to “iPod City” worker conditions), or disregard First Amendment rights through censorship (banning digital comic content from iTunes) … the list goes on. Cupertino isn’t Spanish for “glass house,” but Apple (and its die-hard fans) might want to think about that.

As for Apple supporting open protocols, open standards and open source, why is the Free Software Foundation complaining about restrictions and royalties related to development for iPhone apps? Why does Jobs rail against DRM, but Apple continues to reap huge benefits and profits from DRM in iTunes? Does that promte a competitive marketplace? I bought the music in iTunes, why can’t I use that music on a Zune or other MP3 device, since Apple “supports open standards?”

“[Are you sure soda vending machines run Windows? In any event, the point isn't that Macs are better than Windows due to branding, but that Microsoft is a desperately flailing company with no sense, no taste, and no original ideas. I think your over the top pride is a bit overstated. ]”

It’s called Windows Embedded, and yes, I’m sure they run it. I understand your point, and I think the irony here is that you’re telling me my over-the-top pride is overstated. I was simply pointing out that the fact that Microsoft’s ad agency uses Macs doesn’t invalidate the message of the compaign any more than the fact that Apples auditors use PCs compromises the integrity of Apple’s financials.

The rabid assertion that Microsoft is a hypocritical, malicious corporate entity, and that Apple is an altruistic, benificient organization that promotes a fair marketplace, just shows how effective Apple’s marketing engine is, or how biased its fans are.

I never said Microsoft was perfect, nor did I say they were more innovative or had better products. My point was that the Mac is not a suitable product for everyone, given everyone’s vastly disparate needs, and that that’s the point of the ad campaign.

By stating Microsoft is a “desperately flailing company with no sense, no taste, and no original ideas,” you lose the high ground. Apples Get a Mac ads are awesome. I get a huge kick out of them … really. There’s no debating Apple’s industry-leading innovation in both products and marketing. However, it’s not all about cool digital music players, dorm room computers or slick cell phones.

That’s why i’maPC.

74 softie { 09.21.08 at 11:34 am }

@tehawesome

“Even within Microsoft, there’s a distinct reluctance to eat their own dog food: I know of at least one office where the vast majority of computers are still running WinXP in preference to Vista (amid comments about cold, dead hands) and every time an auditing group from Redmond turns up there’s a scurry to hide all the iPods and remove all traces of iTunes.”

Well, this just shows some pretty clear ignorance. First, there aren’t any “auditing groups from Redmond.” Microsoft uses their own product suite – System Center – to remotely manage and monitor what’s installed on corporate desktops. These rebellious, covert Apple Jacks wouldn’t be able to “remove all trace” of iTunes given the fact that the installation itself is logged on the System Center servers in the data center.

Second, there are folks who have Apple products, including iPods, at Microsoft, just like there are folks with Windows Mobile devices at Apple, and people using Office at Oracle . People don’t get fired for owning competitive products (though they may get some unofficial flack for it).

75 PC ads, made on a Mac | Geekie.org { 09.21.08 at 1:58 pm }

[...] Read more about this. [...]

76 Microsoft’s “I’m a PC” ads were made on a… Mac. | Daverto Design { 09.21.08 at 2:24 pm }

[...] Source: RoughlyDrafted Magazine [...]

77 Microsoft ‘I’m a PC’ Ads Were Created Using a Mac [Irony] { 09.21.08 at 2:35 pm }

[...] t­h­e­n­ s­cr­ubbed­ the m­eta­d­a­ta­ fro­m the [...]

78 mad. » Microsoft is Macro-stupid! { 09.21.08 at 3:05 pm }

[...] it has been found that Crispin was using Macintoshes to do the creative for the last round of ads featuring their version of “I am a [...]

79 PreGameLobby - New Microsoft Ads { 09.21.08 at 3:27 pm }

[...] that they run Windows. However, not even Microsoft itself can wean itself off the Mac, as the metadata discovered by Flickr user LuisDS points out. Microsoft was not only using Macs but also Adobe’s software in place of its own Expressions [...]

80 » » Haha! Latest Microsoft TV Ads Were Created on Macs corewerkz: a mac blog for newbies and nerds { 09.21.08 at 3:39 pm }

[...] pretty much says it all, but get the full scoop over at roughlydrafted.com. addthis_url = [...]

81 Home Biss { 09.21.08 at 4:04 pm }

Microsoft’s ‘I’m a PC’ ads made on Macs?…

Thanks to LuisDS (flickr user), now everybody knows that those ‘I’m a PC’ commercials were created with Adobe Photoshop Creative Suite 3 (CS3) that were installed on Macs, not Windows!

How embarrassing could that be for Microsoft?

82 Les pubs de PC ont été faites avec… un Mac » DominicArpin.ca - Le Patrouilleur du Net { 09.21.08 at 4:39 pm }

[...] télé mettant en vedette Seinfeld et Bill Gates, ça ne pouvait plus mal tomber. Histoire ici, ici et capture d’écran de LuisDS ici. [...]

83 I am a PC and I am not original « brewster { 09.21.08 at 4:42 pm }

[...] They used a MAC to make the ad. If you are going to make something that proves your product is superior to your opponent, DONT USE [...]

84 “I’m A PC” Made On A Mac | Tech News and Information { 09.21.08 at 6:13 pm }

[...] ad campaign, which features people from all walks of life that use Windows-based PCs, was created on Mac computers. After this fact was discovered in the image metadata, Microsoft tried to belatedly close the barn [...]

85 Microsoft ‘I’m a PC’ Ads Were Created Using a Mac [Irony] | CHARGED's 24/7 News Aggregator { 09.21.08 at 10:44 pm }

[...] then scrubbed the metadata from the [...]

86 YueYee Blogs » Blog Archive » โฆษณา “I’m a PC” ของ Microsoft ถูกจับได้ว่าสร้างขึ้นบน Mac { 09.21.08 at 11:04 pm }

[...] Gizmodo, Roughlydrafted, LuisDS’s [...]

87 luisMARAM » Blog Archive » Nueva campaña de Microsoft: un caso de mal manejo de las 4 P’s { 09.21.08 at 11:42 pm }

[...] En la página de Microsoft se muestra prácticamente el resumen de toda la campaña, que a mi gusto tiene mucha retórica y poca sustancia. Para colmo, se dice que la nueva campaña está hecha en una Mac. [...]

88 Les pubs “I’m a PC” ont été faites sur Mac - Gizmodo - Tant d'amour pour ces fabuleux nouveaux gadgets, c'est surnaturel. { 09.21.08 at 11:58 pm }

[...] ont ensuite supprimé les métadonnées des images. L’histoire ne dit pas si les prochaines pubs “I’m a PC” seront [...]

89 Microsoft “I’m a PC” - vyrobeno na Macu { 09.22.08 at 1:07 am }

[...] reklamami mířící na slabiny Windows Vista značně pošramotil Apple. Poté co utratil 10 milionů dolarů za 3 spoty s Jerry Seinfeldem, z nichž se vysílaly zatím dva, přichází Microsoft s parodií kultovních [...]

90 Getting Old. « mmmarklee { 09.22.08 at 1:46 am }

[...] Getting Old. Microsoft ads are getting old. And ironically they used a Mac to produce it. [...]

91 Microsoft’s ‘I’m a PC’ Ads Created On Macs « Recycleosphere { 09.22.08 at 1:57 am }

[...] ‘I’m a PC’ Ads Created On Macs Microsoft’s ‘I’m a PC’ Ads Created On Macs: “Daniel Eran Dilger After dumping its $10 million contract with Jerry Seinfeld after just [...]

92 I’m a PC … and I Was Made on a Mac « RickMcCharles.com { 09.22.08 at 2:03 am }

[...] Roughly Drafted Magazine [...]

93 W-Files » Blog Archive » “I’m a PC” { 09.22.08 at 5:41 am }
94 Things to nibble on on the fall out of Microsoft’s Seinfeld Ads « CyberTech Rambler { 09.22.08 at 7:25 am }

[...] unsurprising is the revealation on RoughlyDrafted Magazine that the “second phase” campaign had been proces…. One of the few places that Mac has a stronghold that Microsoft had failed to penetrate is the [...]

95 תמונות בקמפיין מיקרוסופט Im a PC עובדו על Mac - TheMarker Cafe { 09.22.08 at 8:53 am }

[...] אחד מהם הוא דניאל ערן דילגר שהעלה את זה מיד בבלוג שלו Roughly Drafted והפך לאחד המצוטטים הראשיים. הדבר הזה יצר המון רעש [...]

96 Microsoft’s I am PC ads created on a Mac | Bhatnaturally { 09.22.08 at 9:02 am }

[...] the data was removed in a day – but the PR damage has been done. Crispin Porter + Bogusky was profiled on Apple’s Pro site as an enthusiastic user of Macs, and the profile was later pulled from Apple Canada’s website. There are views for and against [...]

97 a PC « Notchweiner is { 09.22.08 at 10:24 am }

[...] 9/19 Of course, now the scuttlebutt is that portions of the Microsoft campaign were made on a Mac. We say “of [...]

98 Geek Chic » Blog Archive » The Plot Thickens { 09.22.08 at 10:32 am }

[...] The entire campaign was created on Macs, as evidenced by metadata scraped from some of the ad campaign’s photos. [...]

99 chuza.org { 09.22.08 at 10:42 am }

Cachada brava: Anuncios de Microsoft feitos con Mac…

A comunidade descubriu que cando menos parte da nova campaña de Microsoft na célebre batalla “Son un PC/Son un Mac” contra Apple foi elaborada co software da marca da mazá. A piada acadou tanta transcendencia que a compañía, vendo ameazada _a s…

100 Rambo Tribble { 09.22.08 at 1:06 pm }

This should come as little surprise. Media generation firms have systems in place and aren’t going to switch platforms just to do a few ads, even for a special client like Microsoft.

The Mac has held sway in the visual arts since the first Motorola 68000 machines were introduced in the early ’80′s. They continue to dominate in the middle strata of media creation, such as ad firms.

More telling for the future is the current situation in major Hollywood studios; the once-dominant Mac has been largely replaced by Linux systems, not just at the render farms, but on the desktops and in the studios, as well.

It will probably be some time before Linux displaces the Mac in the middle tier; ironically, the proprietary software that the major studios use, which runs on Linux, is prohibitively expensive for all but the deepest pockets.

If one thing is clear, Microsoft would run screaming from anything with “Linux” on it long before they would quail at the Mac. Indeed, both Microsoft and Apple fear the penguin far more than they do each other. After all, if it weren’t for Microsoft’s patronage in the form of producing software for the Mac, Apple would have had a very hard time surviving to this day.

101 Microsoft’s “I’m a PC” ads created on Macs « Final Burp { 09.22.08 at 4:12 pm }
102 droughtquake { 09.22.08 at 9:19 pm }

The name ‘Cupertino’ has an Italian source. It’s not Spanish at all.

103 Crispin Porter Masterplan: Microsoft As The Less Dorky Brand « Argos Media { 09.23.08 at 12:11 pm }

[...] Tags: “I’m a PC”, Advertising, Crispin Porter, Microsoft Adding insult to injury, it has recently emerged that the atrocious “I’m a PC” ads were actually made… on [...]

104 "I'm A PC" Ad's Created On Mac's | Dallas McLaughlin { 09.23.08 at 12:17 pm }

[...] There is a good story around this issue by Daniel Eran Dilger. [...]

105 blog.hirth-net.de » Blog Archive » I´m a PC { 09.23.08 at 1:08 pm }

[...] mehr dazu. [...]

106 Tee-Hee « Hill fitness? Don’t make me laugh! { 09.23.08 at 2:21 pm }

[...] September 23, 2008 by wjohngalloway irony [...]

107 luisd { 09.23.08 at 7:21 pm }

I was intrigued by the origin of the name Cupertino. This is what I found in Wikipedia

Cupertino was named after Arroyo San José de Cupertino (now Stevens Creek). The creek had been named by Spanish explorer Juan Bautista de Anza’s cartographer, who named it after Saint Joseph of Cupertino. Saint Joseph (born Giuseppe Maria Desa, and later known as Giuseppe da Copertino) was named after the town of Copertino in the Apulia region of Italy. Copertino, the Italian diminutive of coperto, translates to “little blanket.” The name Cupertino first became widely used when John T. Doyle, a San Francisco lawyer and historian, named his winery on McClellan Road “Cupertino”. After the turn of the twentieth century, Cupertino displaced the former name for the region, which was “West Side”.

108 La campaña de Microsoft comenzó con un foto hecha en una Mac | Mac User Boricua { 09.23.08 at 9:44 pm }

[...] Vía – Roughly Drafted Magazine [...]

109 “I’m a PC and I was made on a Mac” - LiveAM - Your morning news 24/7 { 09.24.08 at 4:22 am }

[...] did this, and then they washed the meta-data from the images on their [...]

110 It Gets Worse | Orange Element Insights { 09.24.08 at 8:47 am }

[...] uncovered proof that the new ad campaign was created on a Mac! Here’s the scoop, courtesy of Roughly Drafted Magazine: Flickr user LuisDS found that metadata on the creative copy of the “stereotyped PC user” and [...]

111 Mac News Update - MacPro, iMac, iPhone, Macbook, and Macbook Pro News » Blog Archive » Apple putting its own chips into iPhones? { 09.24.08 at 10:12 am }

[...] Via RoughlyDrafted [...]

112 איך זה קורה לה, למיקרוסופט? « על ניהול, ארגונים ואנשים { 09.24.08 at 7:52 pm }

[...] אחרי הפליק פלאק לאחור שמיקרוסופט ביצעה מתברר שתמונות בקמפיין”I’m a PC” עובדו במק. [...]

113 Tama Leaver dot Net » Blog Archive » Annotated Links of Interest: September 25th 2008 { 09.25.08 at 1:19 am }

[...] made in a mac! Hilarious! A good story around this issue by Daniel Eran Dilger at this link.” (More in The Age.) addthis_url = [...]

114 mocrosoft get caught after making their latest Ad campaign on a MAC! { 09.25.08 at 5:29 am }

[...] mocrosoft get caught after making their latest Ad campaign on a MAC! ha! twats! Flickr user LuisDS found that metadata on the creative copy of the

115 Those PCs Love Apple after all | Smoking Apples { 09.25.08 at 6:53 am }

[...] folks have now covered up their mistake by removing all the data from the images. Not just that, this article on RoughlyDrafted goes on to claim that the ads were audio-mixed on Macs too. I guess it’s true, creative minds [...]

116 I’m a Mac | Venture Chronicles { 09.25.08 at 5:17 pm }

[...] (which is getting a little long in the tooth, even if still amusing). However, learning that the production images used in the new Microsoft campaign were created on a Mac is the kind of priceless irony that keeps PR people up at night. addthis_url = [...]

117 links for 2008-09-25 « doug - off the record { 09.25.08 at 6:41 pm }

[...] Microsoft’s ‘I’m a PC’ Ads Created On Macs — RoughlyDrafted Magazine After dumping its $10 million contract with Jerry Seinfeld after just three ads (only two of which even aired) Microsoft has created new ad copy where regular people and a few celebrities say, “I’m a PC!” (tags: apple microsoft) [...]

118 Watch out for metadata! | Mylearning.be { 09.27.08 at 5:38 am }

[...] can lead to painful situations, as Microsoft experienced recently with their new “I’m a PC” [...]

119 PICTURAPixel - Bloco de Notas » Shame on you, Mr. Gates. { 09.27.08 at 2:37 pm }

[...] …está contada aqui. [...]

120 The Empire Strikes Back! (or “I’m a PC, and I’ve Been Made Into a Stereotype”) « Magnificent Vista { 09.28.08 at 7:26 pm }

[...] how easy it really is to use the Mac OS vs. Windows. The bottom line? That spiffy new Microsoft ad was made on a Mac. Nice work, [...]

121 "I'm a PC" commercial made with a Mac - Tampa Racing { 09.28.08 at 9:39 pm }

[...] "I’m a PC" commercial made with a Mac Have you seen that "I"m a PC" commercial on TV? YouTube – I’m a PC Turns out it was edited with a Mac. I know…big deal right? But if you’re a Mac nerd like me it’s awesome. Article: Microsoft’s ‘I’m a PC’ Ads Created On Macs — RoughlyDrafted Magazine [...]

122 Chipado.com { 09.28.08 at 11:40 pm }

[...] mais sobre essa [...]

123 Microsoft Ad Agency Uses Mac For PC Ads | ebelog { 09.29.08 at 8:40 am }

[...] One enterprising internet sleuth looked at the metadata of the images on the web and found that they were created using Adobe CS3 on a Mac. It seems like the first step in getting people to accept that your software is just as creative [...]

124 The new Microsoft ads... - Designer Jeans:: HonestForum.com :: the #1 web community for authentic designer jeans { 09.30.08 at 3:34 am }

[...] made on Macs. lulz Have a read: Microsoft’s ‘I’m a PC’ Ads Created On Macs — RoughlyDrafted Magazine Kinda reminds me of how jay-z had a contract or whatever with microsoft for the hp/vista [...]

125 I am a PC Microsoft Ad forgot the Blue Screen of Death! | zedomax.com - The DIY, HOWTO, Hacks, Gadgets, and Tech Blog! { 09.30.08 at 3:13 pm }

[...] yeah, they did forget to mention that “I am a PC and my Vista sucks” and that the ad itself was made on a Mac. A+Featured Entertainment, blue screen of death, Computer, Consumer, Cool, Entertainment, Funny, [...]

126 Microsoft Ads created on a Mac….AWESOME!!! | Joe Barnes Blog { 10.01.08 at 12:10 pm }

[...] While browsing the wonderful Internet I found quite a few websites that are stating that our good friends at Microsoft used Apple computers to edit and publish their new ads that you are seeing on TV.  You know, the “I’m a PC” ads.  Here is a link to one article that I found.  Roughly Drafted.com [...]

127 Leibowit » I’m a PC (Sort of) { 10.02.08 at 9:05 am }

[...] out the metadata for the spots and found out they were created with Adobe CS3 software on a Mac. Read a bit more about it here. Since then, the internet has been buzzing with the irony, and I’ve been loving every minute [...]

128 The Hopkinson Report » Episode 24: Ad Campaign Showdown - Apple vs. Microsoft, Round 2 { 10.02.08 at 12:17 pm }

[...] internet rumors like the one that came out this week that the I’m a PC ads were made on a Mac don’t [...]

129 Les pubs «I’m a PC» auraient été faites sur Mac | 100 Intérêts { 10.06.08 at 3:12 pm }

[...] plus marrant est qu’il semblerait que les pubs «I’m a PC» aurait été faites avec un [...]

130 it.gen.nz » Packaging and Selling Technology { 10.15.08 at 6:04 pm }

[...] Microsoft cancels its Seinfeld ads and its new ones were created on a Mac. [...]

131 Реклама Microsoft против рекламы Маков — видимо, сделана на Маке | MacZin { 10.20.08 at 10:29 pm }

[...] то, что пользователь фотосервиса Flickr под ником LuisDS обнаружил в метаданных некоторых картинок кампанию информацию [...]

132   Wacky Geeks #48 - Apple & Chuck snubs Microsoft, Microsoft got guts, & Al-Qaeda loves the zune by Wacky Geeks { 11.09.08 at 8:08 am }

[...] Microsoft ads made on a Mac [...]

133 Microsoft's "I'm a PC" Ads - made on a Mac!!!!! LOL | keyongtech { 01.18.09 at 12:44 pm }

[...] its own boated arse! lol Go to this link to see the article with the priceless screenshots! LOL http://www.roughlydrafted.com/2008/0…eated-on-macs/ Daniel Eran Dilger After dumping its $10 million contract with Jerry Seinfeld after just three [...]

134 Windows Mobile 6.5 shows clever burst of originality. Haha no. — RoughlyDrafted Magazine { 02.18.09 at 5:25 am }

[...] Microsoft’s ‘I’m a PC’ Ads Created On Macs [...]

135 I am a PC - ScoobyNet { 11.01.09 at 4:44 am }

[...] I wonder if Microsoft realise that these incredibly irritating ads for windows 7 will actually lay the blame for it being a crap product on their customers if it turns out to be as big a turd as Vista was. In a somewhat ironic twist, the ad was created and edited using Macs and Creative Suite 3 from Adobe according to the report below. Microsoft’s ‘I’m a PC’ Ads Created On Macs — RoughlyDrafted Magazine [...]

136 Classic… « A day in the life… { 11.22.09 at 3:19 am }

[...] See here… [...]

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