Prince McLean, AppleInsider
MobileMe isn’t just for iPhone users. It also expands upon the simple web apps delivered as part of .Mac using a cohesive Mac OS X inspired interface that behaves more like a desktop app than a web page, providing easy access to data from anywhere you have Internet access. Here’s a look at how web apps have developed, how Apple’s new online apps work, and the future potential of MobileMe’s tightly integrated mobile, web, and desktop apps.

Inside MobileMe: Secrets of the Cloud and Mobile Push
Inside MobileMe: Mac and PC cloud sync and mobile push
Inside MobileMe: Apple’s Push vs Exchange, BlackBerry, Google
Inside MobileMe: iPhone Mail
Inside MobileMe: iPhone’s Exchange alternative for contacts and calendar

Inside MobileMe: Web 3 and Web client-server apps
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Daniel Eran Dilger
Quick, what’s wrong with this ad for Verizon Wireless’ Rhapsody music subscription service? Well first off, subscription music is already unpopular enough without promoting it as a service with “a lot of song you’ll hate, but you can dig through to find others you wont.” Oh, but there’s much more wrong with “America’s Most Entertaining Network.”
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Daniel Eran Dilger
In its enthusiastic efforts to sweep Vista’s problems under the rug using theatrical demonstrations on trick props, the Microsoft’s Mojave Experiment also unintentionally exposes some other embarrassments and technical deficiencies related to the “new” operating system now nearly halfway through its expected lifespan.

Microsoft $300 Million Ads
Microsoft’s Mojave Attempts to Wet Vista’s Desert
Microsoft’s Mojave Experiment Exposes Serious Vista Problems
Paul Thurrott calls Apple “the Bad Guys” of Microsoft’s $300 Million Ads
Gates, Seinfeld and the $300 Million Ad to Nowhere
Microsoft’s $300 million ad campaign tumbles with new PC ads
Microsoft’s “Windows vs Walls” Ad Tries to Think Different, Fails
Microsoft’s “I’m a PC” Millions Actually Promoting the Mac
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