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	<title>Comments on: Microsoft&#8217;s Mojave Attempts to Wet Vista&#8217;s Desert</title>
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	<link>http://www.roughlydrafted.com/2008/08/14/microsofts-mojave-attempts-to-wet-vistas-desert/</link>
	<description>Daniel Eran Dilger in San Francisco</description>
	<pubDate>Fri,  9 Jan 2009 22:58:48 +0000</pubDate>
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		<title>By: Macbook Ram &#9830; Apple MacBook and MacBook Pro News</title>
		<link>http://www.roughlydrafted.com/2008/08/14/microsofts-mojave-attempts-to-wet-vistas-desert/comment-page-1/#comment-15275</link>
		<dc:creator>Macbook Ram &#9830; Apple MacBook and MacBook Pro News</dc:creator>
		<pubDate>Fri, 17 Oct 2008 23:05:17 +0000</pubDate>
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		<description>&lt;strong&gt;Microsoft’s Mojave Attempts to Wet Vista’s Desert - Macbook Ram &#9830; Apple MacBook and MacBook Pro News...&lt;/strong&gt;

[...] danieleran made an excellent post today on their site [...]......</description>
		<content:encoded><![CDATA[<p><strong>Microsoft’s Mojave Attempts to Wet Vista’s Desert - Macbook Ram &diams; Apple MacBook and MacBook Pro News&#8230;</strong></p>
<p>[...] danieleran made an excellent post today on their site [...]&#8230;&#8230;</p>
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		<title>By: You Want the Truth? You Can&#8217;t Handle the Truth! &#8212; RoughlyDrafted Magazine</title>
		<link>http://www.roughlydrafted.com/2008/08/14/microsofts-mojave-attempts-to-wet-vistas-desert/comment-page-1/#comment-13795</link>
		<dc:creator>You Want the Truth? You Can&#8217;t Handle the Truth! &#8212; RoughlyDrafted Magazine</dc:creator>
		<pubDate>Thu, 25 Sep 2008 21:49:33 +0000</pubDate>
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		<description>[...] $300 Million Ads Microsoft’s Mojave Attempts to Wet Vista’s Desert Microsoft’s Mojave Experiment Exposes Serious Vista Problems Paul Thurrott calls Apple “the Bad [...]</description>
		<content:encoded><![CDATA[<p>[...] $300 Million Ads Microsoft’s Mojave Attempts to Wet Vista’s Desert Microsoft’s Mojave Experiment Exposes Serious Vista Problems Paul Thurrott calls Apple “the Bad [...]</p>
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		<title>By: I&#8217;m a PC too&#8230; touché &#8212; RoughlyDrafted Magazine</title>
		<link>http://www.roughlydrafted.com/2008/08/14/microsofts-mojave-attempts-to-wet-vistas-desert/comment-page-1/#comment-13550</link>
		<dc:creator>I&#8217;m a PC too&#8230; touché &#8212; RoughlyDrafted Magazine</dc:creator>
		<pubDate>Tue, 23 Sep 2008 02:53:24 +0000</pubDate>
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		<description>[...] $300 Million Ads Microsoft’s Mojave Attempts to Wet Vista’s Desert Microsoft’s Mojave Experiment Exposes Serious Vista Problems Paul Thurrott calls Apple “the Bad [...]</description>
		<content:encoded><![CDATA[<p>[...] $300 Million Ads Microsoft’s Mojave Attempts to Wet Vista’s Desert Microsoft’s Mojave Experiment Exposes Serious Vista Problems Paul Thurrott calls Apple “the Bad [...]</p>
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		<title>By: Microsoft&#8217;s &#8216;I&#8217;m a PC&#8217; Campaign Keeps Getting Stranger (With Videos) &#8212; RoughlyDrafted Magazine</title>
		<link>http://www.roughlydrafted.com/2008/08/14/microsofts-mojave-attempts-to-wet-vistas-desert/comment-page-1/#comment-13442</link>
		<dc:creator>Microsoft&#8217;s &#8216;I&#8217;m a PC&#8217; Campaign Keeps Getting Stranger (With Videos) &#8212; RoughlyDrafted Magazine</dc:creator>
		<pubDate>Mon, 22 Sep 2008 04:49:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/?p=2126#comment-13442</guid>
		<description>[...] Not Alone,” “Stereotype,” and “Our CEO is a Raging Nutcase.” Microsoft $300 Million Ads Microsoft’s Mojave Attempts to Wet Vista’s Desert Microsoft’s Mojave Experiment Exposes Serious Vista Problems Paul Thurrott calls Apple “the Bad [...]</description>
		<content:encoded><![CDATA[<p>[...] Not Alone,” “Stereotype,” and “Our CEO is a Raging Nutcase.” Microsoft $300 Million Ads Microsoft’s Mojave Attempts to Wet Vista’s Desert Microsoft’s Mojave Experiment Exposes Serious Vista Problems Paul Thurrott calls Apple “the Bad [...]</p>
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		<title>By: Microsoft&#8217;s “I&#8217;m a PC” Millions Actually Promoting the Mac &#8212; RoughlyDrafted Magazine</title>
		<link>http://www.roughlydrafted.com/2008/08/14/microsofts-mojave-attempts-to-wet-vistas-desert/comment-page-1/#comment-13328</link>
		<dc:creator>Microsoft&#8217;s “I&#8217;m a PC” Millions Actually Promoting the Mac &#8212; RoughlyDrafted Magazine</dc:creator>
		<pubDate>Sun, 21 Sep 2008 06:49:52 +0000</pubDate>
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		<description>[...] Ads Microsoft’s Mojave Attempts to Wet Vista’s Desert Microsoft’s Mojave Experiment Exposes Serious Vista Problems Paul Thurrott calls Apple “the Bad [...]</description>
		<content:encoded><![CDATA[<p>[...] Ads Microsoft’s Mojave Attempts to Wet Vista’s Desert Microsoft’s Mojave Experiment Exposes Serious Vista Problems Paul Thurrott calls Apple “the Bad [...]</p>
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		<title>By: Microsoft&#8217;s “Windows vs Walls” Ad Tries to Think Different, Fails &#8212; RoughlyDrafted Magazine</title>
		<link>http://www.roughlydrafted.com/2008/08/14/microsofts-mojave-attempts-to-wet-vistas-desert/comment-page-1/#comment-13291</link>
		<dc:creator>Microsoft&#8217;s “Windows vs Walls” Ad Tries to Think Different, Fails &#8212; RoughlyDrafted Magazine</dc:creator>
		<pubDate>Sat, 20 Sep 2008 23:41:50 +0000</pubDate>
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		<description>[...] Different” ads from ten years ago and apply the same sentiment to its own product. Microsoft Ads Microsoft’s Mojave Attempts to Wet Vista’s Desert Microsoft’s Mojave Experiment Exposes Serious Vista Problems Paul Thurrott calls Apple “the Bad [...]</description>
		<content:encoded><![CDATA[<p>[...] Different” ads from ten years ago and apply the same sentiment to its own product. Microsoft Ads Microsoft’s Mojave Attempts to Wet Vista’s Desert Microsoft’s Mojave Experiment Exposes Serious Vista Problems Paul Thurrott calls Apple “the Bad [...]</p>
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		<title>By: PhilipND &#187; Blog Archive &#187; Microsoft flops again - not even 300 million can help</title>
		<link>http://www.roughlydrafted.com/2008/08/14/microsofts-mojave-attempts-to-wet-vistas-desert/comment-page-1/#comment-13232</link>
		<dc:creator>PhilipND &#187; Blog Archive &#187; Microsoft flops again - not even 300 million can help</dc:creator>
		<pubDate>Sat, 20 Sep 2008 07:05:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/?p=2126#comment-13232</guid>
		<description>[...] we have the Mojave Experments where Microsoft unwittingly portrays the general public as morons that they can pull a fast one [...]</description>
		<content:encoded><![CDATA[<p>[...] we have the Mojave Experments where Microsoft unwittingly portrays the general public as morons that they can pull a fast one [...]</p>
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		<title>By: Microsoft&#8217;s &#8216;I&#8217;m a PC&#8217; Ads Created On Macs &#8212; RoughlyDrafted Magazine</title>
		<link>http://www.roughlydrafted.com/2008/08/14/microsofts-mojave-attempts-to-wet-vistas-desert/comment-page-1/#comment-13162</link>
		<dc:creator>Microsoft&#8217;s &#8216;I&#8217;m a PC&#8217; Ads Created On Macs &#8212; RoughlyDrafted Magazine</dc:creator>
		<pubDate>Fri, 19 Sep 2008 20:50:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/?p=2126#comment-13162</guid>
		<description>[...] Microsoft’s Mojave Attempts to Wet Vista’s Desert Microsoft’s Mojave Experiment Exposes Serious Vista Problems Paul Thurrott calls Apple “the Bad Guys” of Microsoft’s $300 Million Ads Gates, Seinfeld and the $300 Million Ad to Nowhere Microsoft’s $300 million ad campaign tumbles with new PC ads No CP+B, That&#8217;s a Little Too Much Like &#8216;Get a Mac.&#8217; [...]</description>
		<content:encoded><![CDATA[<p>[...] Microsoft’s Mojave Attempts to Wet Vista’s Desert Microsoft’s Mojave Experiment Exposes Serious Vista Problems Paul Thurrott calls Apple “the Bad Guys” of Microsoft’s $300 Million Ads Gates, Seinfeld and the $300 Million Ad to Nowhere Microsoft’s $300 million ad campaign tumbles with new PC ads No CP+B, That&#8217;s a Little Too Much Like &#8216;Get a Mac.&#8217; [...]</p>
]]></content:encoded>
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		<title>By: Microsoft&#8217;s $300 million ad campaign tumbles with new PC ads &#8212; RoughlyDrafted Magazine</title>
		<link>http://www.roughlydrafted.com/2008/08/14/microsofts-mojave-attempts-to-wet-vistas-desert/comment-page-1/#comment-13157</link>
		<dc:creator>Microsoft&#8217;s $300 million ad campaign tumbles with new PC ads &#8212; RoughlyDrafted Magazine</dc:creator>
		<pubDate>Fri, 19 Sep 2008 20:16:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/?p=2126#comment-13157</guid>
		<description>[...] first element of Microsoft&#8217;s effort was the Mojave Experiment, which portrayed the problems of Windows Vista as being a big [...]</description>
		<content:encoded><![CDATA[<p>[...] first element of Microsoft&#8217;s effort was the Mojave Experiment, which portrayed the problems of Windows Vista as being a big [...]</p>
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	<item>
		<title>By: bobleguy</title>
		<link>http://www.roughlydrafted.com/2008/08/14/microsofts-mojave-attempts-to-wet-vistas-desert/comment-page-1/#comment-13114</link>
		<dc:creator>bobleguy</dc:creator>
		<pubDate>Fri, 19 Sep 2008 15:01:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/?p=2126#comment-13114</guid>
		<description>I have the solution: New Microsoft ad campaign can be built around "Les Grossman".  So you have Les interact with typical PC users, idiots, of course, and he can start off being nice, then inform them that, "a nutless monkey can use this f-ing software...fill in expletive here..."  Or, you could just use Ballmer and save yourself money of getting Cruise to do it.  Same thing.  Denial is such a wonderful thing, isn't it?</description>
		<content:encoded><![CDATA[<p>I have the solution: New Microsoft ad campaign can be built around &#8220;Les Grossman&#8221;.  So you have Les interact with typical PC users, idiots, of course, and he can start off being nice, then inform them that, &#8220;a nutless monkey can use this f-ing software&#8230;fill in expletive here&#8230;&#8221;  Or, you could just use Ballmer and save yourself money of getting Cruise to do it.  Same thing.  Denial is such a wonderful thing, isn&#8217;t it?</p>
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