Comments on: Microsoft’s Mojave Attempts to Wet Vista’s Desert http://www.roughlydrafted.com/2008/08/14/microsofts-mojave-attempts-to-wet-vistas-desert/ Daniel Eran Dilger in San Francisco Sun, 21 Mar 2010 05:23:17 -0400 http://wordpress.org/?v=2.9.2 hourly 1 By: Microsoft to pitch Windows 7 via home parties — RoughlyDrafted Magazine http://www.roughlydrafted.com/2008/08/14/microsofts-mojave-attempts-to-wet-vistas-desert/comment-page-2/#comment-21183 Microsoft to pitch Windows 7 via home parties — RoughlyDrafted Magazine Thu, 24 Sep 2009 00:31:15 +0000 http://www.roughlydrafted.com/?p=2126#comment-21183 [...] the desired result. The company has since spent $300 million on campaigns that ranged from the Mojave Experiment, which portrayed the problems of Windows Vista as being a big misunderstanding, to a short-lived [...] [...] the desired result. The company has since spent $300 million on campaigns that ranged from the Mojave Experiment, which portrayed the problems of Windows Vista as being a big misunderstanding, to a short-lived [...]

]]> By: Microsoft unleashes retail talking points attacking Linux, Macs — RoughlyDrafted Magazine http://www.roughlydrafted.com/2008/08/14/microsofts-mojave-attempts-to-wet-vistas-desert/comment-page-1/#comment-20534 Microsoft unleashes retail talking points attacking Linux, Macs — RoughlyDrafted Magazine Tue, 08 Sep 2009 23:22:35 +0000 http://www.roughlydrafted.com/?p=2126#comment-20534 [...] and deceptive comparisons, which could cause the same blowback as the company’s earlier Mojave Experiment and Laptop Hunter campaigns. Support [...] [...] and deceptive comparisons, which could cause the same blowback as the company’s earlier Mojave Experiment and Laptop Hunter campaigns. Support [...]

]]> By: Microsoft to attack Mac pricing in new series of TV ads « Recent Reads http://www.roughlydrafted.com/2008/08/14/microsofts-mojave-attempts-to-wet-vistas-desert/comment-page-1/#comment-18159 Microsoft to attack Mac pricing in new series of TV ads « Recent Reads Fri, 27 Mar 2009 10:57:44 +0000 http://www.roughlydrafted.com/?p=2126#comment-18159 [...] did not improve anything and software and hardware compatibility problems, Microsoft rolled out the Mojave Experiment, which showed users a “new OS” that was really just a repackaged version of Vista. [...] [...] did not improve anything and software and hardware compatibility problems, Microsoft rolled out the Mojave Experiment, which showed users a “new OS” that was really just a repackaged version of Vista. [...]

]]> By: Microsoft to attack Mac pricing in new series of TV ads — RoughlyDrafted Magazine http://www.roughlydrafted.com/2008/08/14/microsofts-mojave-attempts-to-wet-vistas-desert/comment-page-1/#comment-18149 Microsoft to attack Mac pricing in new series of TV ads — RoughlyDrafted Magazine Fri, 27 Mar 2009 08:14:10 +0000 http://www.roughlydrafted.com/?p=2126#comment-18149 [...] did not improve anything and software and hardware compatibility problems, Microsoft rolled out the Mojave Experiment, which showed users a ”new OS“ that was really just a repackaged version of Vista. Those ads [...] [...] did not improve anything and software and hardware compatibility problems, Microsoft rolled out the Mojave Experiment, which showed users a ”new OS“ that was really just a repackaged version of Vista. Those ads [...]

]]> By: New Microsoft Ad Proves Once Again That They Just Don’t Get It. | Mactropolis.com - Your Friendly Global Mac Community http://www.roughlydrafted.com/2008/08/14/microsofts-mojave-attempts-to-wet-vistas-desert/comment-page-1/#comment-18147 New Microsoft Ad Proves Once Again That They Just Don’t Get It. | Mactropolis.com - Your Friendly Global Mac Community Fri, 27 Mar 2009 08:10:33 +0000 http://www.roughlydrafted.com/?p=2126#comment-18147 [...] Microsoft tried to play everyone as stupid with the Mojave Experiment ad campaign, where they sat down random subjects and showed them an early version of [...] [...] Microsoft tried to play everyone as stupid with the Mojave Experiment ad campaign, where they sat down random subjects and showed them an early version of [...]

]]> By: Windows 7 vs. Snow Leopard: Microsoft’s comeback plan — RoughlyDrafted Magazine http://www.roughlydrafted.com/2008/08/14/microsofts-mojave-attempts-to-wet-vistas-desert/comment-page-1/#comment-16769 Windows 7 vs. Snow Leopard: Microsoft’s comeback plan — RoughlyDrafted Magazine Thu, 22 Jan 2009 21:22:27 +0000 http://www.roughlydrafted.com/?p=2126#comment-16769 [...] effort is to remove the market-tainted Vista brand and bury the bad press that the company first tried to ignore, then attempted to deny with the Mojave Experiment, then cover over with feel good advertising in [...] [...] effort is to remove the market-tainted Vista brand and bury the bad press that the company first tried to ignore, then attempted to deny with the Mojave Experiment, then cover over with feel good advertising in [...]

]]> By: Macbook Ram ♦ Apple MacBook and MacBook Pro News http://www.roughlydrafted.com/2008/08/14/microsofts-mojave-attempts-to-wet-vistas-desert/comment-page-1/#comment-15275 Macbook Ram ♦ Apple MacBook and MacBook Pro News Fri, 17 Oct 2008 23:05:17 +0000 http://www.roughlydrafted.com/?p=2126#comment-15275 <strong>Microsoft’s Mojave Attempts to Wet Vista’s Desert - Macbook Ram ♦ Apple MacBook and MacBook Pro News...</strong> [...] danieleran made an excellent post today on their site [...]...... Microsoft’s Mojave Attempts to Wet Vista’s Desert – Macbook Ram ♦ Apple MacBook and MacBook Pro News…

[...] danieleran made an excellent post today on their site [...]……

]]> By: You Want the Truth? You Can’t Handle the Truth! — RoughlyDrafted Magazine http://www.roughlydrafted.com/2008/08/14/microsofts-mojave-attempts-to-wet-vistas-desert/comment-page-1/#comment-13795 You Want the Truth? You Can’t Handle the Truth! — RoughlyDrafted Magazine Thu, 25 Sep 2008 21:49:33 +0000 http://www.roughlydrafted.com/?p=2126#comment-13795 [...] $300 Million Ads Microsoft’s Mojave Attempts to Wet Vista’s Desert Microsoft’s Mojave Experiment Exposes Serious Vista Problems Paul Thurrott calls Apple “the Bad [...] [...] $300 Million Ads Microsoft’s Mojave Attempts to Wet Vista’s Desert Microsoft’s Mojave Experiment Exposes Serious Vista Problems Paul Thurrott calls Apple “the Bad [...]

]]> By: I’m a PC too… touché — RoughlyDrafted Magazine http://www.roughlydrafted.com/2008/08/14/microsofts-mojave-attempts-to-wet-vistas-desert/comment-page-1/#comment-13550 I’m a PC too… touché — RoughlyDrafted Magazine Tue, 23 Sep 2008 02:53:24 +0000 http://www.roughlydrafted.com/?p=2126#comment-13550 [...] $300 Million Ads Microsoft’s Mojave Attempts to Wet Vista’s Desert Microsoft’s Mojave Experiment Exposes Serious Vista Problems Paul Thurrott calls Apple “the Bad [...] [...] $300 Million Ads Microsoft’s Mojave Attempts to Wet Vista’s Desert Microsoft’s Mojave Experiment Exposes Serious Vista Problems Paul Thurrott calls Apple “the Bad [...]

]]> By: Microsoft’s ‘I’m a PC’ Campaign Keeps Getting Stranger (With Videos) — RoughlyDrafted Magazine http://www.roughlydrafted.com/2008/08/14/microsofts-mojave-attempts-to-wet-vistas-desert/comment-page-1/#comment-13442 Microsoft’s ‘I’m a PC’ Campaign Keeps Getting Stranger (With Videos) — RoughlyDrafted Magazine Mon, 22 Sep 2008 04:49:55 +0000 http://www.roughlydrafted.com/?p=2126#comment-13442 [...] Not Alone,” “Stereotype,” and “Our CEO is a Raging Nutcase.” Microsoft $300 Million Ads Microsoft’s Mojave Attempts to Wet Vista’s Desert Microsoft’s Mojave Experiment Exposes Serious Vista Problems Paul Thurrott calls Apple “the Bad [...] [...] Not Alone,” “Stereotype,” and “Our CEO is a Raging Nutcase.” Microsoft $300 Million Ads Microsoft’s Mojave Attempts to Wet Vista’s Desert Microsoft’s Mojave Experiment Exposes Serious Vista Problems Paul Thurrott calls Apple “the Bad [...]

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