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	<title>Comments on: Myths of Snow Leopard 4: Exchange is the Only New Feature!</title>
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	<link>http://www.roughlydrafted.com/2008/06/20/myths-of-snow-leopard-4-exchange-is-the-only-new-feature/</link>
	<description>Daniel Eran Dilger in San Francisco</description>
	<pubDate>Thu, 20 Nov 2008 18:30:29 +0000</pubDate>
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		<title>By: What, Where, When, Why &#38; How much - Mac OS X 10.6 Snow Leopard - ThinkTeen Forums</title>
		<link>http://www.roughlydrafted.com/2008/06/20/myths-of-snow-leopard-4-exchange-is-the-only-new-feature/#comment-12489</link>
		<dc:creator>What, Where, When, Why &#38; How much - Mac OS X 10.6 Snow Leopard - ThinkTeen Forums</dc:creator>
		<pubDate>Sat, 13 Sep 2008 12:43:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/?p=1965#comment-12489</guid>
		<description>[...] Myths of Snow Leopard 4: Exchange is the Only New Feature!  June 20th, 2008   Myths of Snow Leopard 4: Exchange is the Only New Feature!  Well, to start, we can just look at the Snow Leopard and Snow Leopard Server pages on Apple.com, and see what is publicly listed as features...  It helps Apple keep its work under the radar for a bit longer, and simplifies current marketing. Apple it seems has several reasons to promote the idea of &#34;no new features&#34;, whilst promising overall improvements in how Mac OS X works under the hood (in a kind of &#34;don't tell me how it works, just show it works&#34; way).  Apple has the opportunity to improve its code through: - code refactoring (Wiki definition: Code refactoring is the process of changing a computer program's code to make it amenable to change, improve its readability, or simplify its structure, while preserving its existing functionality. - Martin Fowler has apparently written in depth about refactoring) - Beyond code refactoring in it's strictest sense, optimising the code - adding new features  From the sounds of Quicktime X, Apple will be doing a mix of things. It has the opportunity to make 64-bit versions of apps, optimise the apps, add new features, and also pare the app size down).  (Aside in the article: Bill Gates was a big fan of &#34;new&#34; rather than &#34;better&#34; as can be seen by quotes from him- in an interview with Focus magazine in 1995, he explained why his company cared more about adding new features than refactoring code to fix bugs:  </description>
		<content:encoded><![CDATA[<p>[...] Myths of Snow Leopard 4: Exchange is the Only New Feature!  June 20th, 2008   Myths of Snow Leopard 4: Exchange is the Only New Feature!  Well, to start, we can just look at the Snow Leopard and Snow Leopard Server pages on Apple.com, and see what is publicly listed as features&#8230;  It helps Apple keep its work under the radar for a bit longer, and simplifies current marketing. Apple it seems has several reasons to promote the idea of &quot;no new features&quot;, whilst promising overall improvements in how Mac OS X works under the hood (in a kind of &quot;don&#8217;t tell me how it works, just show it works&quot; way).  Apple has the opportunity to improve its code through: - code refactoring (Wiki definition: Code refactoring is the process of changing a computer program&#8217;s code to make it amenable to change, improve its readability, or simplify its structure, while preserving its existing functionality. - Martin Fowler has apparently written in depth about refactoring) - Beyond code refactoring in it&#8217;s strictest sense, optimising the code - adding new features  From the sounds of Quicktime X, Apple will be doing a mix of things. It has the opportunity to make 64-bit versions of apps, optimise the apps, add new features, and also pare the app size down).  (Aside in the article: Bill Gates was a big fan of &quot;new&quot; rather than &quot;better&quot; as can be seen by quotes from him- in an interview with Focus magazine in 1995, he explained why his company cared more about adding new features than refactoring code to fix bugs:</p>
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		<title>By: Bill Gates famous quote to Focus Magazine, &#8220;The reason we come up with new versions is not to fix bugs.&#8221; &#171; DMTheRob&#8217;s Weblog</title>
		<link>http://www.roughlydrafted.com/2008/06/20/myths-of-snow-leopard-4-exchange-is-the-only-new-feature/#comment-12466</link>
		<dc:creator>Bill Gates famous quote to Focus Magazine, &#8220;The reason we come up with new versions is not to fix bugs.&#8221; &#171; DMTheRob&#8217;s Weblog</dc:creator>
		<pubDate>Fri, 12 Sep 2008 22:26:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/?p=1965#comment-12466</guid>
		<description>[...] from www.roughlydrafted.com Bill Gates Defined the Software Market with New, not Better. As the founder of a marketing-driven [...]</description>
		<content:encoded><![CDATA[<p>[...] from <a href="http://www.roughlydrafted.com" rel="nofollow">http://www.roughlydrafted.com</a> Bill Gates Defined the Software Market with New, not Better. As the founder of a marketing-driven [...]</p>
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		<title>By: unscriptable</title>
		<link>http://www.roughlydrafted.com/2008/06/20/myths-of-snow-leopard-4-exchange-is-the-only-new-feature/#comment-9817</link>
		<dc:creator>unscriptable</dc:creator>
		<pubDate>Mon, 23 Jun 2008 01:54:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/?p=1965#comment-9817</guid>
		<description>Akie is right: iLife will certainly get some features -- or at least a huge performance boost as Apple starts utilizing Grand Central. I expect we'll see a five-to-tenfold increase in speed in iDVD and iMovie. 

The OS alone will be 33% faster (or more) based off of early results using LLVM with GCC.


I can't wait for my poor Vista-suffering colleagues to start salivating over my speedy new MBP (only it won't be very new at all)!</description>
		<content:encoded><![CDATA[<p>Akie is right: iLife will certainly get some features &#8212; or at least a huge performance boost as Apple starts utilizing Grand Central. I expect we&#8217;ll see a five-to-tenfold increase in speed in iDVD and iMovie. </p>
<p>The OS alone will be 33% faster (or more) based off of early results using LLVM with GCC.</p>
<p>I can&#8217;t wait for my poor Vista-suffering colleagues to start salivating over my speedy new MBP (only it won&#8217;t be very new at all)!</p>
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		<title>By: lmasanti</title>
		<link>http://www.roughlydrafted.com/2008/06/20/myths-of-snow-leopard-4-exchange-is-the-only-new-feature/#comment-9812</link>
		<dc:creator>lmasanti</dc:creator>
		<pubDate>Sun, 22 Jun 2008 21:29:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/?p=1965#comment-9812</guid>
		<description>@Berend Schotanus
&lt;a href="http://en.wikipedia.org/wiki/Refactoring" rel="nofollow"&gt;Code refactoring&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>@Berend Schotanus<br />
<a href="http://en.wikipedia.org/wiki/Refactoring" rel="nofollow" onclick="javascript:pageTracker._trackPageview ('/outbound/en.wikipedia.org');">Code refactoring</a></p>
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		<title>By: Berend Schotanus</title>
		<link>http://www.roughlydrafted.com/2008/06/20/myths-of-snow-leopard-4-exchange-is-the-only-new-feature/#comment-9804</link>
		<dc:creator>Berend Schotanus</dc:creator>
		<pubDate>Sun, 22 Jun 2008 15:15:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/?p=1965#comment-9804</guid>
		<description>Fascinating!

I am intrigued by the concept of "code refactoring". Daniel's explanation of customer preferences seems quite accurate. It does not only explain why Windows is the way it is but also why tech gadgets in general have so much unusable features.

And then there seems to be a short term versus long term conflict of interests. On the short term people are impressed with geeky new gadgets with lots of features. And they are afraid of missing the essential feature that their friend boast about ("What, no second video camera on your smartphone?") On the longer term people discover lots of features don't really work and features tend to be replaced by usability as a sales argument (in a stage, of course, where the product isn't geeky anymore). Look at videorecorders in the late 1980's compared to the late 1990's.

So on the short term the Bill Gates strategy (not to fix bugs) has been extremely profitable but on the longer term, while consumer preference shifts to usability and real performance, it leaves him with a difficult to maintain and inefficient legacy.
The fact Apple comes with Snow Leopard indicates they are investing in the future. They know its not a popular story for consumers, but then: why would they wake up competitors now when they can take the world by surprise with features that can be released in a few years time built upon the base that is now under construction?

I think it is a story that also holds for other kind of tech consumer articles. Ten years ago everybody thought Toyota had gone completely mental by developing hybrid cars and spending their money on improving internal efficiency of a car while consumers were asking for SUV's and ATV's that could impress their neighbors. No need to explain what the situation looks like now...</description>
		<content:encoded><![CDATA[<p>Fascinating!</p>
<p>I am intrigued by the concept of &#8220;code refactoring&#8221;. Daniel&#8217;s explanation of customer preferences seems quite accurate. It does not only explain why Windows is the way it is but also why tech gadgets in general have so much unusable features.</p>
<p>And then there seems to be a short term versus long term conflict of interests. On the short term people are impressed with geeky new gadgets with lots of features. And they are afraid of missing the essential feature that their friend boast about (&#8221;What, no second video camera on your smartphone?&#8221;) On the longer term people discover lots of features don&#8217;t really work and features tend to be replaced by usability as a sales argument (in a stage, of course, where the product isn&#8217;t geeky anymore). Look at videorecorders in the late 1980&#8217;s compared to the late 1990&#8217;s.</p>
<p>So on the short term the Bill Gates strategy (not to fix bugs) has been extremely profitable but on the longer term, while consumer preference shifts to usability and real performance, it leaves him with a difficult to maintain and inefficient legacy.<br />
The fact Apple comes with Snow Leopard indicates they are investing in the future. They know its not a popular story for consumers, but then: why would they wake up competitors now when they can take the world by surprise with features that can be released in a few years time built upon the base that is now under construction?</p>
<p>I think it is a story that also holds for other kind of tech consumer articles. Ten years ago everybody thought Toyota had gone completely mental by developing hybrid cars and spending their money on improving internal efficiency of a car while consumers were asking for SUV&#8217;s and ATV&#8217;s that could impress their neighbors. No need to explain what the situation looks like now&#8230;</p>
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		<title>By: Andrew</title>
		<link>http://www.roughlydrafted.com/2008/06/20/myths-of-snow-leopard-4-exchange-is-the-only-new-feature/#comment-9777</link>
		<dc:creator>Andrew</dc:creator>
		<pubDate>Sat, 21 Jun 2008 22:55:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/?p=1965#comment-9777</guid>
		<description>Another excellent article. I am a fan of Martin Fowler and his writings on software design and refactoring. One of the key benefits of refactoring is that it organises code in a better way, leading to well designed and better tested code. Ultimately what refactoring will give Apple is a better Mac OS X today, but will also make future development easier. Adding features to code that has been refactored is easier than tacking on a feature to badly written and badly designed software. Refactoring will pay for itself.</description>
		<content:encoded><![CDATA[<p>Another excellent article. I am a fan of Martin Fowler and his writings on software design and refactoring. One of the key benefits of refactoring is that it organises code in a better way, leading to well designed and better tested code. Ultimately what refactoring will give Apple is a better Mac OS X today, but will also make future development easier. Adding features to code that has been refactored is easier than tacking on a feature to badly written and badly designed software. Refactoring will pay for itself.</p>
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		<title>By: Mr. Reeee</title>
		<link>http://www.roughlydrafted.com/2008/06/20/myths-of-snow-leopard-4-exchange-is-the-only-new-feature/#comment-9771</link>
		<dc:creator>Mr. Reeee</dc:creator>
		<pubDate>Sat, 21 Jun 2008 16:29:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/?p=1965#comment-9771</guid>
		<description>Apple is smart not to try to sell new features before they're ready. There's plenty of time for Apple to trot out a true and accurate list of features &#38; improvements. 

There's nothing worse, nor more embarrassing, than having to remove previously hyped upcoming features. Think of Leopard's promised resolution independent  display technology. Where'd it go?

Or worse, Vista hyped a huge array of features that were shorn from it the longer it's release was delayed. As Daniel quoted in the article, what's a Microsoft product without an X-mas list of new features? Clearly, not much.</description>
		<content:encoded><![CDATA[<p>Apple is smart not to try to sell new features before they&#8217;re ready. There&#8217;s plenty of time for Apple to trot out a true and accurate list of features &amp; improvements. </p>
<p>There&#8217;s nothing worse, nor more embarrassing, than having to remove previously hyped upcoming features. Think of Leopard&#8217;s promised resolution independent  display technology. Where&#8217;d it go?</p>
<p>Or worse, Vista hyped a huge array of features that were shorn from it the longer it&#8217;s release was delayed. As Daniel quoted in the article, what&#8217;s a Microsoft product without an X-mas list of new features? Clearly, not much.</p>
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		<title>By: John Muir</title>
		<link>http://www.roughlydrafted.com/2008/06/20/myths-of-snow-leopard-4-exchange-is-the-only-new-feature/#comment-9756</link>
		<dc:creator>John Muir</dc:creator>
		<pubDate>Sat, 21 Jun 2008 13:04:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/?p=1965#comment-9756</guid>
		<description>@ Ephilei

Quite right. Daniel is easily the leading writer on Snow Leopard at the moment, followed in second by "Prince McLean" at AppleInsider!

It's understandable (though not good) that news sites bluster about what's new today, as it's the essence of their self appointed remit. Snow Leopard for them is a vague statement from Apple about "OpenCL" (huh?), "Grand Central" (juh?) and "in about a year". No surprises what their headlines *were* before they moved along, as orderly as ever, to write about the next thing.

The wider problem seems to be that the places we go for analysis have caught the news bug. Usually the Mac Web is rich with in depth opinion pieces, lengthy illustrated UI critiques and treatises on whatever idea has stolen the author's mind. Snow Leopard has easily won the prize for least specific interest that I've seen in my five years on the platform and in the sites and blogs. Compare the monumental furore this time three years ago over the Intel transition, or last year's hysterics over the iPhone … Snow Leopard isn't even getting the same Mac Web buzz as Panther.

Apple are very likely the main reason for this. The way that Steve shuffled the next big cat right out of his keynote and into the private developer sessions pretty much pushed it out of mind for the professional journalists. The fact that the bullet points so far released are technical (OpenCL and Grand Central) and unexciting (no big new features besides Exchange, no new UI by the sound of it) has kept the blogs quiet as well. Apple have chosen to focus eyes on the iPhone 3G rollout, as they should. So it's no real mystery, just frustrating!

As a newbie developer and a keen technical Mac user, I am of course very interested in the deep promise that seems to lie at the heart of Snow Leopard. LLVM, GPGPU and a new assault on the problems posed by parallel processing hardware are all very worthy of in depth coverage and analysis.

So yes, good job we have Daniel writing for us. The other leading Apple analysts (Gruber, Siracusa, where are you on this?) have some catching up to do.</description>
		<content:encoded><![CDATA[<p>@ Ephilei</p>
<p>Quite right. Daniel is easily the leading writer on Snow Leopard at the moment, followed in second by &#8220;Prince McLean&#8221; at AppleInsider!</p>
<p>It&#8217;s understandable (though not good) that news sites bluster about what&#8217;s new today, as it&#8217;s the essence of their self appointed remit. Snow Leopard for them is a vague statement from Apple about &#8220;OpenCL&#8221; (huh?), &#8220;Grand Central&#8221; (juh?) and &#8220;in about a year&#8221;. No surprises what their headlines *were* before they moved along, as orderly as ever, to write about the next thing.</p>
<p>The wider problem seems to be that the places we go for analysis have caught the news bug. Usually the Mac Web is rich with in depth opinion pieces, lengthy illustrated UI critiques and treatises on whatever idea has stolen the author&#8217;s mind. Snow Leopard has easily won the prize for least specific interest that I&#8217;ve seen in my five years on the platform and in the sites and blogs. Compare the monumental furore this time three years ago over the Intel transition, or last year&#8217;s hysterics over the iPhone … Snow Leopard isn&#8217;t even getting the same Mac Web buzz as Panther.</p>
<p>Apple are very likely the main reason for this. The way that Steve shuffled the next big cat right out of his keynote and into the private developer sessions pretty much pushed it out of mind for the professional journalists. The fact that the bullet points so far released are technical (OpenCL and Grand Central) and unexciting (no big new features besides Exchange, no new UI by the sound of it) has kept the blogs quiet as well. Apple have chosen to focus eyes on the iPhone 3G rollout, as they should. So it&#8217;s no real mystery, just frustrating!</p>
<p>As a newbie developer and a keen technical Mac user, I am of course very interested in the deep promise that seems to lie at the heart of Snow Leopard. LLVM, GPGPU and a new assault on the problems posed by parallel processing hardware are all very worthy of in depth coverage and analysis.</p>
<p>So yes, good job we have Daniel writing for us. The other leading Apple analysts (Gruber, Siracusa, where are you on this?) have some catching up to do.</p>
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		<title>By: lmasanti</title>
		<link>http://www.roughlydrafted.com/2008/06/20/myths-of-snow-leopard-4-exchange-is-the-only-new-feature/#comment-9751</link>
		<dc:creator>lmasanti</dc:creator>
		<pubDate>Sat, 21 Jun 2008 11:54:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/?p=1965#comment-9751</guid>
		<description>quote:
"The problem lies with the public perception of the value of software. Consumers happily pay for hardware, but hate having to buy software. "

Maybe this is the "new feature" of Snow Leopard: People will pay happyly the $129- for a "good quality software"!
(...as people was paying $500 for a "good quality" cellphone!)</description>
		<content:encoded><![CDATA[<p>quote:<br />
&#8220;The problem lies with the public perception of the value of software. Consumers happily pay for hardware, but hate having to buy software. &#8221;</p>
<p>Maybe this is the &#8220;new feature&#8221; of Snow Leopard: People will pay happyly the $129- for a &#8220;good quality software&#8221;!<br />
(&#8230;as people was paying $500 for a &#8220;good quality&#8221; cellphone!)</p>
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		<title>By: Danthemason</title>
		<link>http://www.roughlydrafted.com/2008/06/20/myths-of-snow-leopard-4-exchange-is-the-only-new-feature/#comment-9749</link>
		<dc:creator>Danthemason</dc:creator>
		<pubDate>Sat, 21 Jun 2008 11:52:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/?p=1965#comment-9749</guid>
		<description>Thanks Daniel,
It takes reading twice but we non tech types can too benefit from your efforts. Happy hunting in Europe. You should contact a few TMO members there.</description>
		<content:encoded><![CDATA[<p>Thanks Daniel,<br />
It takes reading twice but we non tech types can too benefit from your efforts. Happy hunting in Europe. You should contact a few TMO members there.</p>
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