Three Barriers Holding Up Apple TV

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Daniel Eran Dilger
Compared to the high profile sales of iPhones, iPods, and Mac computers, shipments of Apple TV are barely registering. Pundits present rival media boxes as potential “Apple TV killers,” but the entire market segment seems to have little life in it yet. Here’s what’s holding the market for downloadable videos back, leading up to what Apple can do to shake up the market and why it is unique in being able to disrupt how the world watches video.

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