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	<title>Comments on: Are iPhone Sales Limited to Apple Fans? Apparently Not.</title>
	<atom:link href="http://www.roughlydrafted.com/2008/04/02/are-iphone-sales-limited-to-apple-fans-apparently-not/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.roughlydrafted.com/2008/04/02/are-iphone-sales-limited-to-apple-fans-apparently-not/</link>
	<description>Daniel Eran Dilger in San Francisco</description>
	<lastBuildDate>Fri, 03 Jul 2009 14:17:27 -0400</lastBuildDate>
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		<title>By: gus2000</title>
		<link>http://www.roughlydrafted.com/2008/04/02/are-iphone-sales-limited-to-apple-fans-apparently-not/comment-page-1/#comment-7019</link>
		<dc:creator>gus2000</dc:creator>
		<pubDate>Thu, 03 Apr 2008 20:26:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/2008/04/02/rubicon-iphone-study-supplies-interesting-numbers-about-users/#comment-7019</guid>
		<description>The web is abuzz with news of Rubicon&#039;s report...and is being spun in every conceivable direction.  It runs the gamut but the most popular conclusion is that &quot;touch keyboards suck&quot;.  I&#039;ve instead concluded that we&#039;ve spent too many eons evolving to revert to typing with our thumbs like a freakin&#039; chimp.  Touch keyboards rule.

I&#039;d agree that all of the June 29 iPhone sales were to Apple Fanboys (I&#039;ve never seen so many Macbooks in one place before) but plenty of subsequent sales were to new customers.  I know more than one Windows Enthusiast who wouldn&#039;t touch a Mac but who cling to their iPhone like it&#039;s a life preserver.</description>
		<content:encoded><![CDATA[<p>The web is abuzz with news of Rubicon&#8217;s report&#8230;and is being spun in every conceivable direction.  It runs the gamut but the most popular conclusion is that &#8220;touch keyboards suck&#8221;.  I&#8217;ve instead concluded that we&#8217;ve spent too many eons evolving to revert to typing with our thumbs like a freakin&#8217; chimp.  Touch keyboards rule.</p>
<p>I&#8217;d agree that all of the June 29 iPhone sales were to Apple Fanboys (I&#8217;ve never seen so many Macbooks in one place before) but plenty of subsequent sales were to new customers.  I know more than one Windows Enthusiast who wouldn&#8217;t touch a Mac but who cling to their iPhone like it&#8217;s a life preserver.</p>
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		<title>By: Brau</title>
		<link>http://www.roughlydrafted.com/2008/04/02/are-iphone-sales-limited-to-apple-fans-apparently-not/comment-page-1/#comment-7018</link>
		<dc:creator>Brau</dc:creator>
		<pubDate>Thu, 03 Apr 2008 20:17:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/2008/04/02/rubicon-iphone-study-supplies-interesting-numbers-about-users/#comment-7018</guid>
		<description>From my perspective, one of the biggest signs that sales of the iPod and iPhone are finding most of their market outside of Mac users has to be Apple&#039;s recent decision(s) to post video tours of the new iTunes and Safari versions, showing only the Windows version (I can&#039;t find those videos now) in their online demonstration.  As a Mac user I just about had a heart attack, thinking they had revamped Safari/iTunes to look just like Windows by placing the menus in the window rather than the Menu bar ... until I noticed the close-window controls were on the right side.  Whew!  

Clearly Apple knows the majority of new viewers will be using Windows so they were serving that customer base first, as any wise company would.  And beside, Mac users already know how iTunes and Safari work (and get it through their software update) so it makes sense the online videos would serve the Windows crowd who can only access it from Apple&#039;s website.

The iPhone has a huge opportunity the Mac doesn&#039;t currently enjoy to snag a very large market.  The iPhone and the Mac simply must follow different roads to focus on the needs of the majority of their customer base.  The sad reality is, although Windows users often call Mac users religious, they are just as intrenched and many so devoted that they won&#039;t even look at a Mac let alone touch one (rarely met a Mac user who doesn&#039;t know how to use Windows too).  To admit the Mac is better insults their initial decision to buy a Windows based PC and makes them feel stupid, so most resist.  They have to be cajoled along bit by bit until their bizarre preconceptions eventually fall in order to consider making a switch.  The iPhone sidesteps most of this by introducing them to the Mac OS without them having to view it as a conflict with their &quot;OS of choice&quot;, leaving their pride intact.</description>
		<content:encoded><![CDATA[<p>From my perspective, one of the biggest signs that sales of the iPod and iPhone are finding most of their market outside of Mac users has to be Apple&#8217;s recent decision(s) to post video tours of the new iTunes and Safari versions, showing only the Windows version (I can&#8217;t find those videos now) in their online demonstration.  As a Mac user I just about had a heart attack, thinking they had revamped Safari/iTunes to look just like Windows by placing the menus in the window rather than the Menu bar &#8230; until I noticed the close-window controls were on the right side.  Whew!  </p>
<p>Clearly Apple knows the majority of new viewers will be using Windows so they were serving that customer base first, as any wise company would.  And beside, Mac users already know how iTunes and Safari work (and get it through their software update) so it makes sense the online videos would serve the Windows crowd who can only access it from Apple&#8217;s website.</p>
<p>The iPhone has a huge opportunity the Mac doesn&#8217;t currently enjoy to snag a very large market.  The iPhone and the Mac simply must follow different roads to focus on the needs of the majority of their customer base.  The sad reality is, although Windows users often call Mac users religious, they are just as intrenched and many so devoted that they won&#8217;t even look at a Mac let alone touch one (rarely met a Mac user who doesn&#8217;t know how to use Windows too).  To admit the Mac is better insults their initial decision to buy a Windows based PC and makes them feel stupid, so most resist.  They have to be cajoled along bit by bit until their bizarre preconceptions eventually fall in order to consider making a switch.  The iPhone sidesteps most of this by introducing them to the Mac OS without them having to view it as a conflict with their &#8220;OS of choice&#8221;, leaving their pride intact.</p>
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		<title>By: accumulator</title>
		<link>http://www.roughlydrafted.com/2008/04/02/are-iphone-sales-limited-to-apple-fans-apparently-not/comment-page-1/#comment-7016</link>
		<dc:creator>accumulator</dc:creator>
		<pubDate>Thu, 03 Apr 2008 19:30:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/2008/04/02/rubicon-iphone-study-supplies-interesting-numbers-about-users/#comment-7016</guid>
		<description>Daniel, your column significantly understates the popularity of the iPhone as a web browser, as follows:

&quot;...the phone has grabbed a majority 71% share of mobile web browsing, despite having a 27% unit share of the market...&quot;

This mixes apples and oranges (or blackberries, as the case may be).   The 27% is the highest market share for the iPhone since its introduction - but its market penetration is much lower.  There have been web-browsing cellphones for years prior to the introduction of the iPhone; I would reckon that iPhones do not constitute even 5% of the cellphones in use that claim to be &quot;web-capable&quot;.   Thus, the 71% figure is vastly more telling - that such a small percentage of iPhones constitute so much of the phone-based browser usage means that almost nothing else is being used.  And all of that usage is coming from only one carrier (AT&amp;T) or from direct WiFi connectivity.</description>
		<content:encoded><![CDATA[<p>Daniel, your column significantly understates the popularity of the iPhone as a web browser, as follows:</p>
<p>&#8220;&#8230;the phone has grabbed a majority 71% share of mobile web browsing, despite having a 27% unit share of the market&#8230;&#8221;</p>
<p>This mixes apples and oranges (or blackberries, as the case may be).   The 27% is the highest market share for the iPhone since its introduction &#8211; but its market penetration is much lower.  There have been web-browsing cellphones for years prior to the introduction of the iPhone; I would reckon that iPhones do not constitute even 5% of the cellphones in use that claim to be &#8220;web-capable&#8221;.   Thus, the 71% figure is vastly more telling &#8211; that such a small percentage of iPhones constitute so much of the phone-based browser usage means that almost nothing else is being used.  And all of that usage is coming from only one carrier (AT&amp;T) or from direct WiFi connectivity.</p>
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		<title>By: Michael Mace</title>
		<link>http://www.roughlydrafted.com/2008/04/02/are-iphone-sales-limited-to-apple-fans-apparently-not/comment-page-1/#comment-7015</link>
		<dc:creator>Michael Mace</dc:creator>
		<pubDate>Thu, 03 Apr 2008 19:08:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/2008/04/02/rubicon-iphone-study-supplies-interesting-numbers-about-users/#comment-7015</guid>
		<description>jfatz wrote:

&gt;&gt;Any chance the report knew what the figures were for other email-capable phones regarding the percentage of people who read versus people who reply…?

No, we only surveyed iPhone users.  But it&#039;s a good question.</description>
		<content:encoded><![CDATA[<p>jfatz wrote:</p>
<p>&gt;&gt;Any chance the report knew what the figures were for other email-capable phones regarding the percentage of people who read versus people who reply…?</p>
<p>No, we only surveyed iPhone users.  But it&#8217;s a good question.</p>
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		<title>By: jfatz</title>
		<link>http://www.roughlydrafted.com/2008/04/02/are-iphone-sales-limited-to-apple-fans-apparently-not/comment-page-1/#comment-7014</link>
		<dc:creator>jfatz</dc:creator>
		<pubDate>Thu, 03 Apr 2008 18:10:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/2008/04/02/rubicon-iphone-study-supplies-interesting-numbers-about-users/#comment-7014</guid>
		<description>Any chance the report knew what the figures were for other email-capable phones regarding the percentage of people who read versus people who reply...?

Yeeeeeah...</description>
		<content:encoded><![CDATA[<p>Any chance the report knew what the figures were for other email-capable phones regarding the percentage of people who read versus people who reply&#8230;?</p>
<p>Yeeeeeah&#8230;</p>
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		<title>By: stefn</title>
		<link>http://www.roughlydrafted.com/2008/04/02/are-iphone-sales-limited-to-apple-fans-apparently-not/comment-page-1/#comment-7012</link>
		<dc:creator>stefn</dc:creator>
		<pubDate>Thu, 03 Apr 2008 18:04:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/2008/04/02/rubicon-iphone-study-supplies-interesting-numbers-about-users/#comment-7012</guid>
		<description>Like others, I like Michael Mace&#039;s work. Daniel, it might be time to shift the focus of the site to a more generous, less angry tone. The war is over; Apple has won. 

As the Russian poet Yevtushenko &lt;a href=&quot;http://www.inspire-us.com/poems/yevtushenko.html&quot; rel=&quot;nofollow&quot;&gt;noted&lt;/a&gt;,
&quot;It would be far more terrible to mistake a friend than to mistake an enemy.&quot;

[While I presented alternatives to the assumptions Mace presented in his report, I only cited his comments on the Foleo because I noticed that others had dismissed him entirely for making that comment. I was providing context to show that the specific comment, while humorous in retrospect, didn&#039;t reflect his entire viewpoint, even at the time he made it. - Dan]</description>
		<content:encoded><![CDATA[<p>Like others, I like Michael Mace&#8217;s work. Daniel, it might be time to shift the focus of the site to a more generous, less angry tone. The war is over; Apple has won. </p>
<p>As the Russian poet Yevtushenko <a href="http://www.inspire-us.com/poems/yevtushenko.html" rel="nofollow">noted</a>,<br />
&#8220;It would be far more terrible to mistake a friend than to mistake an enemy.&#8221;</p>
<p>[While I presented alternatives to the assumptions Mace presented in his report, I only cited his comments on the Foleo because I noticed that others had dismissed him entirely for making that comment. I was providing context to show that the specific comment, while humorous in retrospect, didn't reflect his entire viewpoint, even at the time he made it. - Dan]</p>
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		<title>By: beanie</title>
		<link>http://www.roughlydrafted.com/2008/04/02/are-iphone-sales-limited-to-apple-fans-apparently-not/comment-page-1/#comment-7011</link>
		<dc:creator>beanie</dc:creator>
		<pubDate>Thu, 03 Apr 2008 17:48:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/2008/04/02/rubicon-iphone-study-supplies-interesting-numbers-about-users/#comment-7011</guid>
		<description>ASUS EEE PC is a hit, so Palm Foleo was on the right track.  Both are Linux-based.  Maybe the EEE using an Intel CPU gave it an edge while the Foleo used a slow ARM CPU.  The biggest hurdle was the UMPC form-factor which many say is too big to fit in the pocket yet not full functioning as a laptop.  Yet EEE PC is a hit.

EEE PC with Windows XP pre-installed is expected to be a hit.  EEE PC is the bright spot in the UMPC market.  With Intel introducing the Atom CPU, ultra-low powered x86, UMPC in general might finally really take off.  Atom CPU while not a low powered as ARM might even find its way into mobile phones.

[The EEE PC is not a UMPC. It&#039;s a very cheap Linux mini-laptop. It reminds me of the Sinclair chicklet membrane &quot;PC&quot; that sold in wild quantities in the early 80s to people who thought they needed a computer, and were enthralled with the $99 (IFRC) price. Once they realized they&#039;d paid for a thing that couldn&#039;t really do anything practical, they put it in their junk drawer. 

The EEE PC is similarly a rather impractical toy. You can&#039;t touch type on it, you can&#039;t put it in your pocket, but anyone can throw down $300 to get it, so they do. I&#039;m not begrudging anyone who is a fan, I&#039;m just saying it&#039;s not really changing the world any more than a Chinese iPod knockoff. 

Also, I hold the unique opinion of thinking that &quot;Atom&quot; is more hype than anything. Intel has decided to take another stab at creating low powered (efficient) processor architecture and hopes to sell it, but the rest of the world has already standardized upon ARM, which delivers more power per watt and already has flexibility, range, support, and most importantly, ready customers. Intel failed at being an ARM licensee, and now it&#039;s trying to use the x86 architecture to deliver an alternative to ARM. Right. That&#039;s like Microsoft offering a light version of XP to compete with Linux in the embedded space (oh right, they did and that didn&#039;t work out either) - Dan]</description>
		<content:encoded><![CDATA[<p>ASUS EEE PC is a hit, so Palm Foleo was on the right track.  Both are Linux-based.  Maybe the EEE using an Intel CPU gave it an edge while the Foleo used a slow ARM CPU.  The biggest hurdle was the UMPC form-factor which many say is too big to fit in the pocket yet not full functioning as a laptop.  Yet EEE PC is a hit.</p>
<p>EEE PC with Windows XP pre-installed is expected to be a hit.  EEE PC is the bright spot in the UMPC market.  With Intel introducing the Atom CPU, ultra-low powered x86, UMPC in general might finally really take off.  Atom CPU while not a low powered as ARM might even find its way into mobile phones.</p>
<p>[The EEE PC is not a UMPC. It's a very cheap Linux mini-laptop. It reminds me of the Sinclair chicklet membrane "PC" that sold in wild quantities in the early 80s to people who thought they needed a computer, and were enthralled with the $99 (IFRC) price. Once they realized they'd paid for a thing that couldn't really do anything practical, they put it in their junk drawer. </p>
<p>The EEE PC is similarly a rather impractical toy. You can't touch type on it, you can't put it in your pocket, but anyone can throw down $300 to get it, so they do. I'm not begrudging anyone who is a fan, I'm just saying it's not really changing the world any more than a Chinese iPod knockoff. </p>
<p>Also, I hold the unique opinion of thinking that "Atom" is more hype than anything. Intel has decided to take another stab at creating low powered (efficient) processor architecture and hopes to sell it, but the rest of the world has already standardized upon ARM, which delivers more power per watt and already has flexibility, range, support, and most importantly, ready customers. Intel failed at being an ARM licensee, and now it's trying to use the x86 architecture to deliver an alternative to ARM. Right. That's like Microsoft offering a light version of XP to compete with Linux in the embedded space (oh right, they did and that didn't work out either) - Dan]</p>
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		<title>By: Jeremy Avalon</title>
		<link>http://www.roughlydrafted.com/2008/04/02/are-iphone-sales-limited-to-apple-fans-apparently-not/comment-page-1/#comment-7008</link>
		<dc:creator>Jeremy Avalon</dc:creator>
		<pubDate>Thu, 03 Apr 2008 15:52:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/2008/04/02/rubicon-iphone-study-supplies-interesting-numbers-about-users/#comment-7008</guid>
		<description>This kind of reminds me of when the iPod first came out, and Apple was, again, selling primarily to Mac users. But then that drummed up intrigue and interest in the devices, so...

That 26% seems to me to mean that the iPhone is actually on track to be a BIGGER hit than the iPod.</description>
		<content:encoded><![CDATA[<p>This kind of reminds me of when the iPod first came out, and Apple was, again, selling primarily to Mac users. But then that drummed up intrigue and interest in the devices, so&#8230;</p>
<p>That 26% seems to me to mean that the iPhone is actually on track to be a BIGGER hit than the iPod.</p>
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		<title>By: Rich</title>
		<link>http://www.roughlydrafted.com/2008/04/02/are-iphone-sales-limited-to-apple-fans-apparently-not/comment-page-1/#comment-7006</link>
		<dc:creator>Rich</dc:creator>
		<pubDate>Thu, 03 Apr 2008 14:40:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/2008/04/02/rubicon-iphone-study-supplies-interesting-numbers-about-users/#comment-7006</guid>
		<description>Like all commentators, Michael Mace sometimes gets things wrong. On the whole, I find his pieces entertaining and insightful.

Despite being an ex-Palm guy, he&#039;s one of the least biased writers out there and gives a good account of the world market.</description>
		<content:encoded><![CDATA[<p>Like all commentators, Michael Mace sometimes gets things wrong. On the whole, I find his pieces entertaining and insightful.</p>
<p>Despite being an ex-Palm guy, he&#8217;s one of the least biased writers out there and gives a good account of the world market.</p>
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		<title>By: Thomas Menguy</title>
		<link>http://www.roughlydrafted.com/2008/04/02/are-iphone-sales-limited-to-apple-fans-apparently-not/comment-page-1/#comment-7004</link>
		<dc:creator>Thomas Menguy</dc:creator>
		<pubDate>Thu, 03 Apr 2008 13:43:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/2008/04/02/rubicon-iphone-study-supplies-interesting-numbers-about-users/#comment-7004</guid>
		<description>sorry typo : fare =&gt; fair :-)</description>
		<content:encoded><![CDATA[<p>sorry typo : fare =&gt; fair :-)</p>
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