Daniel Eran Dilger
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Best Quarter Ever: a closer look at Apple’s record Q108 earnings

Daniel Eran Dilger
In a conference call reporting earnings for Apple’s fiscal Q1, the quarter ending in December, Chief Financial Officer Peter Oppenheimer announced he was “very pleased to report the best quarter ever” for the company, with revenue of $9.6 billion and net quarterly profit of $1.58 billion, resulting in $1.76 per diluted share.

That’s an increase of over $2 billion from the same quarter last year, when Apple reported revenue of $7.1 billion and net quarterly profit of $1 billion, or $1.14 per diluted share.

The company reported a gross margin of 34.7 percent, up from 31.2 percent in the year-ago quarter. International sales accounted for 45 percent of the quarter’s revenue.

Continues: AppleInsider | Best quarter ever: a closer look at Apple’s record Q108 earnings

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  • ericbrunstad


    You are absolutely correct about the significance of the OS X / Cocoa APIs for the Apple mobile devices. I am a Mac OS X developer and I can tell you that all my experience with the platform has pointed to one thing: Cocoa and Objective-C Frameworks are THE key. It’s the simple elegance of this application platform that manifests itself in the quality of the OS as a whole. Without it, Mac OS X would literally be a much prettier version of Windows Vista. I bought my iPhone because it runs OS X and Cocoa, not because it’s pretty or has lots of features. I had learned the scalability, reusability, and simple elegance this platform implies and I knew that this alone would make the iPhone a great purchase.

    Eric Brunstad

  • http://forums.gamebunker.com Llydis

    One of my friends online just bought her first Mac, and it’s a Macbook. She wanted to get a different notebook after her other one was getting killed with spyware and malware. She seems pleased with the experience so far, although she needed some help adjusting, it just clicked with her.

    Although, sadly, she wants a Zune because of the fact you can get engravings on the back of one. She already owns an older iPod though. Can’t win them all. Although, I do have a suspicion she’ll want an iPod after she tries to use Zune.

  • http://www.ecphorizer.com Tod

    Llydis: You’ve got to be kidding – your friend wants a Zune primarily because she can get engravings on the back? Like she can’t get an iPod engraved anywhere, probably with better and finer (as opposed to coarser) engraving on an iPod?

    That’s like selecting a dud of a car over a similarly-priced top-rated car simply because the trunk lock is on the left instead of above the trunk handle.

    Ask her how she’s going to transfer her old iPod stuff to the Zoon. go with her to a Walmart and have her spend a good five minutes actually handling the Zoon – use the control thing, listen to the music, try to download music, the whole works. Then take her to an Apple store and have her do the same thing with a new iPod.

    Remember, Apple is winning over the world one person at a time.

    Also remember that old bumpersticker: Friends don’t let friends buy M$.

    Good luck!

  • MacProdigalSon

    Kudos to ericbrunstad.

    OS X and the Cocoa frameworks are the key advantages Apple has which makes their lead nearly unassailable. The edge given by a run time binding language and the frameworks that support that edge are immense. Most of the software engineering community will disagree with that statement, but then the great majority of them have their jobs and experience based on compile and link time binding languages and frameworks. They tend to make a virtue of necessity and define as incorrect any language technology that fails to guarantee correctness by at least link time.

    Scalability and reusability? Absolutely. And add in maintainability. I find that I can wrap my mind around solutions using the tools provided in Objective C and Cocoa.

    With C++, there always seem to be problems requiring rewrites to other sections of code — scalability.

    I am convinced that this is one of the major factors in the failure of Vista. Microsoft has run into a complexity trap and will not be able to get out of it without moving to a run time binding language and framework supporting that language.

    It’s game over man, game over!

  • http://forums.gamebunker.com Llydis


    Well I would go with her somewhere to do product tests, but we’re states away from each other.

    I’ll just wait and see how she’ll react to the Zune experience en total.

    It sorta reminds me of the time my nephew got a Zune and ended up switching it for an iPod Classic 80 GB in the same night because he wouldn’t have been able to get the music he wanted from my iMac. He wanted to go for a cheaper option but, would’ve had to wait til he had visitation with his mother in Louisiana before he’d be able to get music on it.

  • http://www.15thStreet.tv huebs


    It’s really starting to bother me. I’m a huge fan of your blog and of Apple Insider. Please clear the air and just admit that you are Prince McLean or start giving him credit when you link to his articles.


  • http://www.marketingtactics.com davebarnes


    From a presentation perspective it would make more sense to use 4 colors for the Mac sales bar graph rather than 5.
    That way, each Q1 would be the same color.


  • http://www.jon-wright.co.uk/oldarchives/ mrunderhill


    “It’s really starting to bother me. I’m a huge fan of your blog and of Apple Insider. Please clear the air and just admit that you are Prince McLean or start giving him credit when you link to his articles.”

    Are you serious?

    If you are i’d recommend you take a break from RDM, have a holiday or something. I’m not being funny with you mate but seriously you need to chill :-)

  • http://homepage.mac.com/johnnyapple johnnyapple

    Mac sales growth is accelerating which is particularly impressive in this past holiday quarter given that many other companies of all kinds are reporting flat or slight growth over last year. Year over year unit growth, starting with last holiday quarter, has been 28.1%, 36.4%, 32.9%, 34.4% and finally 44.4% this quarter.

    Mac unit growth is up 85% from two years ago. In the meantime, at least in the U.S., Windows PC growth has slowed to single digits.

    The success of iPhone and iPod touch combined with very strong growth of the Mac means the number of devises running OS X, specifically Cocoa apps, is exploding. The number of Cocoa developers is about to explode too.

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