Apple TV Promises to Take 2008

Apple TV 2008
Daniel Eran Dilger
While 2007 was the Year of the iPhone, 2008 appears to be set as the Year of Apple TV. After languishing for a year with weak sales, derisive media scoffing, and an official designation as a “hobby” for Apple, the product’s newly unveiled software upgrade has already kick started sales, even prior to the new “take two” software being released.

As one Apple Store employee observed a day after Macworld ended, “Apple TV is crackin. We went from selling one a week to one or two an hour.”

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