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	<title>Comments on: First Look: Apple TV 2.0 and iTunes Movie Rentals</title>
	<atom:link href="http://www.roughlydrafted.com/2008/01/15/first-look-apple-tv-20-and-itunes-movie-rentals/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.roughlydrafted.com/2008/01/15/first-look-apple-tv-20-and-itunes-movie-rentals/</link>
	<description>Daniel Eran Dilger in San Francisco</description>
	<pubDate>Mon,  8 Sep 2008 16:29:30 +0000</pubDate>
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		<title>By: Practical Technology &#187; Apple TV 3.0?</title>
		<link>http://www.roughlydrafted.com/2008/01/15/first-look-apple-tv-20-and-itunes-movie-rentals/#comment-5248</link>
		<dc:creator>Practical Technology &#187; Apple TV 3.0?</dc:creator>
		<pubDate>Mon, 11 Feb 2008 15:53:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/2008/01/15/first-look-apple-tv-20-and-itunes-movie-rentals/#comment-5248</guid>
		<description>[...] to see how well this version of the Apple TV does. If the revised Apple TV does as well as I, and many others, think it will, then Apple will start working on the next edition of my favorite media [...]</description>
		<content:encoded><![CDATA[<p>[...] to see how well this version of the Apple TV does. If the revised Apple TV does as well as I, and many others, think it will, then Apple will start working on the next edition of my favorite media [...]</p>
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		<title>By: Practical Technology &#187; Apple TV Take 2 Delayed</title>
		<link>http://www.roughlydrafted.com/2008/01/15/first-look-apple-tv-20-and-itunes-movie-rentals/#comment-4742</link>
		<dc:creator>Practical Technology &#187; Apple TV Take 2 Delayed</dc:creator>
		<pubDate>Thu, 31 Jan 2008 19:25:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/2008/01/15/first-look-apple-tv-20-and-itunes-movie-rentals/#comment-4742</guid>
		<description>[...] who were already happy with the Apple TV even without rentals. Most people, though, from all the Apple TV buzz out there, only really got excited about the device when Apple announced you could just rent movies [...]</description>
		<content:encoded><![CDATA[<p>[...] who were already happy with the Apple TV even without rentals. Most people, though, from all the Apple TV buzz out there, only really got excited about the device when Apple announced you could just rent movies [...]</p>
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		<title>By: Who Was the Biggest Loser at Macworld? &#8212; RoughlyDrafted Magazine</title>
		<link>http://www.roughlydrafted.com/2008/01/15/first-look-apple-tv-20-and-itunes-movie-rentals/#comment-4289</link>
		<dc:creator>Who Was the Biggest Loser at Macworld? &#8212; RoughlyDrafted Magazine</dc:creator>
		<pubDate>Tue, 22 Jan 2008 08:20:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/2008/01/15/first-look-apple-tv-20-and-itunes-movie-rentals/#comment-4289</guid>
		<description>[...] First Look: Apple TV 2.0 and iTunes Movie Rentals Apple TV Promises to Take 2008 [...]</description>
		<content:encoded><![CDATA[<p>[...] First Look: Apple TV 2.0 and iTunes Movie Rentals Apple TV Promises to Take 2008 [...]</p>
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		<title>By: jeromec</title>
		<link>http://www.roughlydrafted.com/2008/01/15/first-look-apple-tv-20-and-itunes-movie-rentals/#comment-4218</link>
		<dc:creator>jeromec</dc:creator>
		<pubDate>Mon, 21 Jan 2008 18:28:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/2008/01/15/first-look-apple-tv-20-and-itunes-movie-rentals/#comment-4218</guid>
		<description>Am I the only one who observed that iTunes movie rentals (not HD) have an increased resolution ?
I tried with 2 movies (Die Hard 4 and Blades of glory) and their resolution, displayed by Quicktime Player, was 8xx*480, which is real 480p widescreen.
TV shows and other video content used to max out at 640*360 for widesscreen, and 640*360 is the highest resolution for iPhone or iPod video content (for widescreen, else it is 640*480).
And they look (but I might be wrong) better than other iTunes video content
And movie rentals play great on iPods.

This can explain :
- why Steve spoke about DVD quality instead of near-DVD quality (the resolution is now superior to this of NTSC DVDs)
- why movie rentals only play on current generation iPods and iPhones (5G and 5.5G iPods's hardware might have the limiting factor for the 640*480 limit)</description>
		<content:encoded><![CDATA[<p>Am I the only one who observed that iTunes movie rentals (not HD) have an increased resolution ?<br />
I tried with 2 movies (Die Hard 4 and Blades of glory) and their resolution, displayed by Quicktime Player, was 8xx*480, which is real 480p widescreen.<br />
TV shows and other video content used to max out at 640*360 for widesscreen, and 640*360 is the highest resolution for iPhone or iPod video content (for widescreen, else it is 640*480).<br />
And they look (but I might be wrong) better than other iTunes video content<br />
And movie rentals play great on iPods.</p>
<p>This can explain :<br />
- why Steve spoke about DVD quality instead of near-DVD quality (the resolution is now superior to this of NTSC DVDs)<br />
- why movie rentals only play on current generation iPods and iPhones (5G and 5.5G iPods&#8217;s hardware might have the limiting factor for the 640*480 limit)</p>
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		<title>By: thgd</title>
		<link>http://www.roughlydrafted.com/2008/01/15/first-look-apple-tv-20-and-itunes-movie-rentals/#comment-4067</link>
		<dc:creator>thgd</dc:creator>
		<pubDate>Thu, 17 Jan 2008 03:29:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/2008/01/15/first-look-apple-tv-20-and-itunes-movie-rentals/#comment-4067</guid>
		<description>The big question relative to the new iTunes rentals for me is... what is the minimum broadband speed required to make this service work properly especially in HD format ?</description>
		<content:encoded><![CDATA[<p>The big question relative to the new iTunes rentals for me is&#8230; what is the minimum broadband speed required to make this service work properly especially in HD format ?</p>
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		<title>By: John Muir</title>
		<link>http://www.roughlydrafted.com/2008/01/15/first-look-apple-tv-20-and-itunes-movie-rentals/#comment-4062</link>
		<dc:creator>John Muir</dc:creator>
		<pubDate>Wed, 16 Jan 2008 17:56:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/2008/01/15/first-look-apple-tv-20-and-itunes-movie-rentals/#comment-4062</guid>
		<description>Peer to peer (especially BitTorrent) saturates homes' upload channel … it's quite conspicuous as few other services do that, which is why upload bandwidth is typically an order of magnitude lower than the download side we always hear about in marketing.

Meanwhile Apple's video on demand will be a typical one-way flow. I don't see ISP's getting too bothered by bit, especially when you keep in mind how expensive it would be to really saturate it 24-7 as a home user!

Cable TV companies might have something to fear. But the smarter ones will know their broadband is the really important part of what they do. The internet is only going to get bigger for all of is, while TV may well find itself entirely online.

Keep an eye out for a good example of survival of the fittest in this market.</description>
		<content:encoded><![CDATA[<p>Peer to peer (especially BitTorrent) saturates homes&#8217; upload channel … it&#8217;s quite conspicuous as few other services do that, which is why upload bandwidth is typically an order of magnitude lower than the download side we always hear about in marketing.</p>
<p>Meanwhile Apple&#8217;s video on demand will be a typical one-way flow. I don&#8217;t see ISP&#8217;s getting too bothered by bit, especially when you keep in mind how expensive it would be to really saturate it 24-7 as a home user!</p>
<p>Cable TV companies might have something to fear. But the smarter ones will know their broadband is the really important part of what they do. The internet is only going to get bigger for all of is, while TV may well find itself entirely online.</p>
<p>Keep an eye out for a good example of survival of the fittest in this market.</p>
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		<title>By: qka</title>
		<link>http://www.roughlydrafted.com/2008/01/15/first-look-apple-tv-20-and-itunes-movie-rentals/#comment-4060</link>
		<dc:creator>qka</dc:creator>
		<pubDate>Wed, 16 Jan 2008 15:16:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.roughlydrafted.com/2008/01/15/first-look-apple-tv-20-and-itunes-movie-rentals/#comment-4060</guid>
		<description>My question is how the cable companies that are also ISP's will respond to this.

Comcast (and others?) are already blocking or slowing P2P traffic. If iTunes movies take off, how much of a load will it place on Internet infrastructure, at least in the US? Will the cable companies move to block or slow iTunes traffic? Consider to, that iTunes movies are direct competition to cable's video-on-demand and other services.

If iTunes movies become big, I foresee reports of the cable-based ISPs moving to block or retard this new traffic.</description>
		<content:encoded><![CDATA[<p>My question is how the cable companies that are also ISP&#8217;s will respond to this.</p>
<p>Comcast (and others?) are already blocking or slowing P2P traffic. If iTunes movies take off, how much of a load will it place on Internet infrastructure, at least in the US? Will the cable companies move to block or slow iTunes traffic? Consider to, that iTunes movies are direct competition to cable&#8217;s video-on-demand and other services.</p>
<p>If iTunes movies become big, I foresee reports of the cable-based ISPs moving to block or retard this new traffic.</p>
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