Daniel Eran Dilger
Microsoft’s rapid rise to power and its ability to hold onto control over the PC desktop throughout the 90s has long been revered by pundits as a classic example of copying an existing business model and then defeating all competition through price efficiencies, despite the fact that Microsoft’s Windows software has only ever gotten progressively more expensive with the passing of time. This copy-killing strategy, also described as “embrace, extend, and extinguish,” is now reaching a dead end. Here’s why.

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