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Canalys, Symbian: Apple iPhone Already Leads Windows Mobile in US Market Share, Q3 2007

North American Smartphone Market Share, Q3 2007
Daniel Eran Dilger
In its first full quarter of sales, the iPhone has already climbed past Microsoft’s entire lineup of Windows Mobile smartphones in North America, according to figures compiled by Canalys and published by Symbian. That puts the iPhone ahead of smartphones running Symbian, Linux, and the Palm OS, but behind the first place RIM BlackBerry. The figures mesh with retail sales data already reported by NPD, which similarly described the size of the US market with a 27% chunk bit out by Apple’s iPhone.


Apple’s debut at second place across the entire North American smartphone market region for the third quarter ending in September is particularly noteworthy because the iPhone was only being sold in the US, and is only available through AT&T; all of the other mobile platforms are available to Sprint, Verizon Wireless, and T-Mobile as well as AT&T.

The iPhone wasn’t available in the significant markets of Canada and Mexico, along with parts of the US that AT&T does not service, including much of Vermont, North Dakota, South Dakota, and Alaska. In some of those areas, the Public Service Commission limits competition to just two carriers, such as Verizon Wireless and Alltel in the Dakotas.

iPhone Grabs 27% of US Smartphone Market

Symbian Suddenly Gets Quiet.
Market leader Symbian likes to advertise that it leads smartphone sales worldwide, a market that has more than tripled over the last four years. Symbian has regularly posted the latest quarterly statistics from Canalys on its Symbian Fast Facts web page to prove it.

However, Symbian stopped publishing detailed stats this quarter with the launch of the iPhone. Incidentally, the numbers are no longer flattering to Symbian in the North American market, and hint at the big change threatening to hit the charts in Europe at the end of the current quarter.

I found the numbers through Symbian anyway, in a little publicized document designed to boost moral among Symbian backers. It was a fortunate find, because paying for the report from Canalys is expensive and I didn’t want to have to wait another three weeks to to hear Steve Jobs announce the numbers at Macworld Expo.

Symbian Fast Facts Q3 2007

Symbian Still On Top, Just Not Around These Parts.
Symbian is jointly owned by Nokia, Ericsson, Sony Ericsson, Panasonic, Siemens, and Samsung. However, there are really three Symbian main platforms: Nokia’s S60, Sony Ericsson’s UIQ, and NTT DoCoMo’s MOAP used in Japan. Each Symbian phone platform requires its own specific software.

Symbian lumps all these together worldwide to make for more attractive numbers; this would be similar to Apple jointly advertising the combined market share of Mac OS X, Linux, IBM’s AIX, Sun Solaris, SCO Unix, BSD, and the various other Unix-like vendors across all desktop and servers sold as “the POSIX market.”

Counted collectively, Symbian’s overwhelming dominance of the smartphone market has remained largely unchanged since 2004. Back then, Symbian held more than half of China and a majority market share in Europe, Japan, Asia, Central and South America (below, in orange). In North America, Symbian was in second place to the dominant Palm OS (below in blue), but ahead of Microsoft’s third place Windows Mobile (below in green).

Regional market shares 2004 smartphones

Mobile Phone Development » Blog Archive » Smartphone Market Share 2004
Symbian Fast Facts Q3 2007

The North American Changing of the Guard.
Symbian prefers to publish worldwide market share numbers to minimize its rapidly shrinking presence in the North American market. Since 2004, Symbian has slid from owning more than a quarter of that market to less than 5%.

Symbian hasn’t been the only loser in North America. After Palm announced plans to license Windows Mobile from Microsoft, its own share has slipped from the top spot toward obscurity. In the last reported quarter, Palm OS smartphones only amounted to less than a tenth of the North American market, ahead of Symbian’s sliver and the even smaller market for Linux-based phones in the US. The top three spots are taken by the RIM BlackBerry, Apple’s iPhone, and Microsoft’s Windows Mobile.

Microsoft initially made slow progress in selling smartphones since it first announced plans to deliver WinCE-based phone software in 2000. Its biggest break came from gobbling up Palm’s market share after the company began selling its newest Treo hardware running Windows Mobile (below, the blue Palm OS is eaten up by green Windows Mobile).

The BlackBerry has rapidly amassed a big enough chunk of the North American and European market to give it a visibly growing profile worldwide over the last three years (below in black). In the Symbian charts below based on Canalys data, EMEA is Europe, Middle East, and Africa, while ROW is the rest of the world.

Pasted Graphic 1-1

http://developer.symbian.com/main/getstarted/newsletter/MarketRoundUp/SymbianMarketRound-UpIssue2Oct07FINAL.pdf

Worldwide Smartphone Sales.
Linux based phones, sold primarily in China and Japan, have consistently outsold Windows Mobile to remain the second largest mobile OS worldwide (above in red). However, Linux based phones haven’t done so well in North America or Europe, and the phones being sold in Asia are mostly closed.

Mac OS X vs Linux: Third Party Software and Security

Apple’s performance in its first three months of being on sale demands the attention of rivals (above, in purple). The company’s highly publicized move into the UK, Germany, and France along with an aggressive price cut towards the end of the third fiscal quarter appears to have doubled the rate of sales and suggests the potential for Apple to claim the third or fourth place in the West–if not worldwide–by the end of the year.

Why Dan Frommer and Scott Moritz Are Wrong on iPhone Sales

Further Embarrassment for Microsoft, Forrester Research.
The most recent market share numbers are particularly embarrassing for Microsoft, especially after CEO Steve Ballmer announced in January that Apple wouldn’t capture more than two to three percent of the market and described his own Windows Mobile platform as having or soon acquiring 60 to 80% of the smartphone market.

It should also be an embarrassment for Benjamin Gray of Forrester Research, who just released another report insisting that IT departments shun the iPhone and limit their support to platforms that are dead, dying, or obscure in North America, such as the Palm OS, Linux, and Symbian.

Gray even listed “Windows CE and Windows Mobile” as two reasons why “IT organizations have been stretched to support whatever platforms their employees have brought into the company.” Surely he should know they’re the same thing if he’s writing reports on the subject.

Grey also repeated old myths about remote administration features that Microsoft just released in Windows Mobile 6, and suggested that the iPhone being tied to AT&T would force businesses to “pay for expensive roaming fees rather than switch the phone temporarily to a foreign provider,” as if that would help in a country with incompatible phone networks and subsidized phone contracts that tie phones to providers anyway.

How AT&T Picked Up the iPhone: A Brief History of Mobiles
iPhone Price and Profits vs Nokia, LG, HTC, RIM, Palm
Using Apple’s iPhone in the Enterprise
Analyst: iPhone simply isn’t meant for enterprise – AppleInsider

Soviet Microsoft: How Resistance to Free Markets and Open Ideas Will the Unravel the Software Superpower

Soviet Microsoft: How Resistance to Free Markets and Open Ideas Will the Unravel the Software Superpower

Smartphone Software Platforms.
By next spring, Apple expects to release its iPhone SDK, which will provide official support for third party iPhone applications. While the details of its iPhone development tools are yet to be seen, Apple already manages the world’s second largest and fastest growing desktop platform with Mac OS X.

The development of additional third party iPhone software, which will also work on the iPod Touch, will give Apple’s smartphone even more market power in throughout 2008, and pave the way for it in territories where Apple isn’t yet selling the iPhone but is selling the Touch.

Steve Jobs Ends iPhone SDK Panic

In contrast, Symbian is an aging OS originally developed for PDAs made by the now defunct Psion. Symbian software development is also commonly regarded as complex and difficult, in addition to being fractured between the three major sub-markets, each with its own unique user interface.

Origins: Why the iPhone is ARM, and isn’t Symbian
Readers Write About Symbian, OS X and the iPhone

The WinCE operating system behind Windows Mobile is also poorly regarded, and even Microsoft hasn’t done much with it over the last several years. The company rejected WinCE for use in the Xbox after disappointing attempts to use it in the Sega Dreamcast console, and more recently passed over WinCE when delivering the Origami handheld PC form factor, the very application WinCE was designed to fill. Efforts to push WinCE in other applications–from handheld gaming consoles to automotive carputers to iPod rivals to the Mira terminal–have fallen apart and regularly lost big money over the last decade.

The Spectacular Failure of WinCE and Windows Mobile

OS X vs. WinCE: How iPhone Differs from Windows Mobile
The Spectacular Failure of WinCE and Windows Mobile
Innovation: Apple at Macworld vs Microsoft at CES

The remaining wild card is Google’s Android, which many pundits hoped would rise to defeat the iPhone. Instead, Google delivered the Open Handset Alliance, a consortium of hardware makers using open source development to build interoperable phone applications. That targets Symbian, Windows Mobile, and the existing Linux phones shipped by Motorola in China, rather than the iPhone.

The Great Google gPhone Myth

Number One On the Web, Even vs 3G Phones.
Earlier statistics compiled by Net Applications found that more iPhone users were showing up in the web stats it tracks nearly equal to all other mobile web browsers combined; use of the iPhone’s mobile Safari, which had exceeded Windows Mobile use back in September, is now tied with the entire installed base of web browsers in use on Windows Mobile phones, Pocket PC PDAs, the Danger Hiptop, and Nokia’s Symbian Series60 phones combined. Other mobile browsers were statistically irrelevant.

Net Applications’ statistics are based on a composite of web stats compiled from a range of major sites. While mobile browsers only amount to a tiny slice of overall web traffic, the numbers correlate with unit sales of smartphones reported by Canalys for the US market. The iPhone’s browser is likely over represented in web stats compared to its installed base because it works well enough to actually use.

The browser software on WinCE devices, including PocketPC and Windows Mobile phones, is not very practical but there is a minor installed base trying to use it. Some WinCE users might spoof their browser identification to mimic the desktop Internet Explorer, but more likely, they’re actually using their desktop instead of the mostly useless Pocket IE. Browsers on BlackBerry and Symbian phones with their smaller screens aren’t very usable either.

Shouldn’t the fabled 3G networks that are supposed to make every other smartphone on the planet so much faster than the iPhone result in those other phones being used to browse the web more often? MacDailyNews recently linked to a YouTube video created by a German site demonstrating the 3G Nokia E61i struggling to download common pages as fast as the iPhone over 2.5G EDGE.

While 3G networks are faster, the web browsing experience isn’t better if pages are actually rendered slower on a smaller screen. Across the board the iPhone downloaded and completed page rendering seconds faster than 3G competition, and presented a web page that looked like a web page, not an awkwardly zoomed document hiding behind a tiny window.

MacDailyNews – Apple iPhone (2.5G EDGE) vs. Nokia E61i (3G UMTS)
Market share for browsers, operating systems and search engines – Net Applications

Mobile browser stats Q4 2007

In addition to the overall sampling of general web stats performed by Network Applications (above), RoughlyDrafted’s own web stats (below) represent a specialized market for readers who can handle more than a paragraph long blurb. Traffic over the last month broke down roughly equal between Windows and Macs, with iPhone users nearly tied with Linux visitors.

RDM web traffic

What do you think? I really like to hear from readers. Comment in the Forum or email me with your ideas.

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92 comments

1 Rich { 12.14.07 at 7:04 am }

Symbian’s market share has dwindled in the US for two major reasons:

i) Carriers were convinced before the iPhone was released that there wasn’t a market for high-end multimedia smartphones. High-end has always meant a Treo or a Blackberry – something with a keyboard and designed for enterprise. Apple has proved them wrong.

ii) Symbian’s success is heavily dependent on Nokia. Nokia has practically given up on selling phones to the US operators, especially high-end phones. Nokia also doesn’t develop CDMA phones in house any more, limiting them to 50% of the US market. Still, it’s a strategy that seems to be working. Nokia’s global market share is at 39% and Symbian’s market share has been maintained in an incredibly competitive marketplace.

By the way, Psion isn’t defunct. Psion still manufactures and markets industrial PDAs.

2 GuardianLurker { 12.14.07 at 12:46 pm }

1) It was the SEGA Dreamcast.

2) I can confirm that developing for Symbian is “complex and difficult”. Downright painful, in fact.

3) As a recent iPhone buyer, and big mobile web user, the single biggest reason I’m more willing to use the iPhone is that it’s MUCH easier to navigate on a web page, because I can easily zoom in and out. It’s actually fairly close to the desktop experience, and I some of my regular sites are fairly bandwidth heavy and complex.

3 malchia { 12.14.07 at 12:52 pm }

“he company rejected WinCE for use in the Xbox after disappointing attempts to use it in the Sony Dreamcast console,…”

I believe you mean the *Sega* Dreamcast, which did have WinCE on it (as evidenced by the little logo) but in all my years of having a DC, I was never able to find any software that actually used it.

4 iPhone ultrapassa Windows Mobile na América do Norte no 3º trimestre | AppleMania.info { 12.14.07 at 2:05 pm }

[...] detalhes no artigo completo de Dilger. No momento da finalização deste artigo nosso iTunes tocava: Emerson, Lake & [...]

5 treestman { 12.14.07 at 2:33 pm }

“RoughlyDrafted’s own web stats (below) represent a specialized market for readers who can handle more than a paragraph long blurb.”

Translation: My site is for those with an attention span longer than three minutes.

And some people say you don’t know how to be tactful. :)

6 Apple iPhone - AllDeaf.com { 12.14.07 at 3:11 pm }

[...] Symbian: Apple iPhone Already Leads Windows Mobile in US Market Share, Q3 2007 Full read here: Canalys, Symbian: Apple iPhone Already Leads Windows Mobile in US Market Share, Q3 2007 — Roug… [...]

7 UbiquitousGeek { 12.14.07 at 3:22 pm }

ROFL @ treestman

It must be, I’ve been reading the two most recent articles for about an hour now, I think. How much time do you spend writing?

8 gus2000 { 12.14.07 at 4:07 pm }

Actually, treestman, I translated that to mean: “MY readers are better than YOUR readers, nanny nanny boo boo.”

9 Será que ainda ris da mesma forma? « sixhat pirate parts { 12.14.07 at 4:24 pm }

[...] aqui e [...]

10 In your face Steve Ballmer - Apple iPhone Q3 2007 market-share busts up Windows Mobile { 12.14.07 at 11:38 pm }

[...] [Via: MacDailyNews]Image courtesy of Roughly Drafted. [...]

11 Robert.Public { 12.15.07 at 9:08 am }

It’s these kind of marketshare numbers that should usher in a few new models. I honestly don’t care if they do an iPhone nano or whatever but i am beginning to feel, as an iPhone user, less than individual. I know it is such a recent phenomenon and I should have no right to expect apple to have a response so soon but there is room for more….

12 John Muir { 12.15.07 at 9:09 am }

Some pretty decent numbers there for roughlydrafted.com … you’ll have to fill us in on the browsers sometime. (Safari and Firefox forever!)

Quality content on a regular schedule attracts a good readership. Nice to know there is something beyond link baiting and flawed analysis as epitomised so by the shills RDM so often guns after.

13 iPhone copa el mercado sorprendentemente | iPhoniac { 12.16.07 at 7:57 pm }

[...] Vía | RoughlyDrafted [...]

14 Gizmodo, the gadget guide » Blog Archive » iPhone Greedily Eats North American Market Share [Smartphones] { 12.16.07 at 9:22 pm }

[...] All in all, things aren’t looking too perky for Apple’s competitors. Sure, RIM may be flying high at the moment, but if this growth continues even at a fraction of the rate it is currently, RIM won’t be high and dry for long. Android, in you we trust. For a fantastic run through the figures, and a more detailed look at the likely ramifications of Apple’s impending dominance, checkout the full report by hitting the link. [Roughly Drafted Magazine] [...]

15 iPhone Greedily Eats North American Market Share [Smartphones] { 12.16.07 at 11:00 pm }

[...] All in all, things aren’t hunting likewise perky for Apple’s competitors. Sure, RIM haw be air broad at the moment, but if this ontogeny continues modify at a cypher of the evaluate it is currently, RIM won’t be broad and parched for long. Android, in you we trust. For a strange separate finished the figures, and a more careful countenance at the probable ramifications of Apple’s close dominance, review the flooded inform by touch the link. [Roughly Drafted Magazine] [...]

16 Tech and Amusing Stuff » iPhone killing the competion { 12.16.07 at 11:56 pm }

[...] Story continues…  addthis_url = ‘http%3A%2F%2Ftechandamusingstuff.com%2Fiphone-killing-the-competion%2F’; addthis_title = ‘iPhone+killing+the+competion’; addthis_pub = ”; [...]

17 miser { 12.17.07 at 12:34 am }

malchia definately the “SEGA” dreamcast and I’m aware of one thing for the dreamcast that used wince, the mainy “bootloaders” that allowed for the use of copied game disks on the dreamcast without hardware modification.

18 grouse { 12.17.07 at 6:08 am }

All sounds exactly what was required in the mobile phone market. Just one caution though, I have a iPod touch, a most excellent device, and use it more for browsing than music (being in a wireless city makes that possible), but I will be being included in the numbers for those browsing the internet with an iPhone, correct? Even though I don’t actually own one (I still have a gold old D & G Razr).

So all those folks like me using an iPod touch will be included in the iPhone browsing stats. It’s not a big thing, but just something to bear in mind.

19 BlackBerry fends off iPhone in North American Q3 sales | BlackBerry Cool { 12.17.07 at 12:45 pm }

[...] RIM’s third quarter numbers aren’t being released for another 3 days, Canalys’ shipping data has revealed that the iPhone has already beaten Windows Mobile’s market share in North America, but [...]

20 iPhone Already Lapping The Field in North America | Just Another iPhone Blog { 12.17.07 at 2:32 pm }

[...] Roughly Drafted North America Smartphone Market Share Q3 Overview [...]

21 Creative Friday » Blog Archive » Steve Ballmer Knows { 12.17.07 at 3:08 pm }

[...] Read this: iPhone Leads All Windows Mobile Combined [...]

22 iPhone dominating Windows Mobile Platform » D' Technology Weblog: Technology, Blogging, Tips, Tricks, Computer, Hardware, Software, Tutorials, Internet, Web, Gadgets, Fashion, LifeStyle, Entertainment, News and more. { 12.17.07 at 3:18 pm }

[...] North American smartphone popularity, a report from Canalys suggests. The iPhone currently occupies 27 percent of the US market; despite not being legally available in Canada or Mexico, this has reportedly been enough to put it [...]

23 BlogTrage » Forrester declares iPhone wrong for enterprise users { 12.17.07 at 3:26 pm }

[...] the welcome may be irrelevant: the iPhone is here in a big way. With sales data suggesting that the iPhone has passed Windows Mobile in share, vendors like Visto promising full Exchange integration, and an SDK around the corner for [...]

24 Forrester declares iPhone wrong for enterprise users | Techitorial Gadget Reviews and Tech Updates { 12.17.07 at 3:30 pm }

[...] welcome may be irrelevant: the iPhone is here in a big way. With sales goods suggesting that the iPhone has passed Windows Mobile in share, vendors like Visto promising full Exchange integration, and an SDK around the corner for [...]

25 iPhone » Apple iPhone sales lead Windows Mobile, Symbian, Linux, Palm OS in North America { 12.17.07 at 3:38 pm }

[...] Roughly Drafted Bookmark [...]

26 feed me apple snacks » Forrester declares iPhone wrong for enterprise users { 12.17.07 at 4:27 pm }

[...] the welcome may be irrelevant: the iPhone is here in a big way. With sales data suggesting that the iPhone has passed Windows Mobile in share, vendors like Visto promising full Exchange integration, and an SDK around the corner for [...]

27 iPhone贪食北美智能手机市场份额 - 『时讯』_____提供最新互联网新闻事件的资讯平台 { 12.17.07 at 5:53 pm }

[...] 据Roughly Drafted Magazine的Canalys的最新报告显示,iPhone已经成为北美市场的大块头.这次调查专门针对智能手机市场份额的统计表明,iPhone在极短的时间内完成了令人称奇的跨越——iPhone夺得了第二代位置,占27%,仅次于黑莓(RIM BlackBerry). [...]

28 blog.mattgoyer.com » links for 2007-12-17 { 12.17.07 at 6:21 pm }

[...] Canalys, Symbian: Apple iPhone Already Leads Windows Mobile in US Market Share, Q3 2007 — RoughlyD… (tags: mobile) December 17th 2007 Posted to Links [...]

29 El iPhone ya supera a Windows Mobile y Symbian en el mercado USA : planeta iphone { 12.17.07 at 7:18 pm }

[...] Fuente: Roughlydrafted [...]

30 feed me apple snacks » Positive iPhone numbers continue to pour in { 12.17.07 at 7:36 pm }

[...] This week, Canalys showed that iPhone sales have surpassed Windows Mobile in North America.  RoughlyDrafted did a lot of legwork on the numbers but the short of it is that iPhone is working Windows [...]

31 iPhone poráží Windows Mobile i Symbian » Blog počítačového nadšence | Píše Jiří Macich ml. { 12.17.07 at 10:18 pm }

[...] aktuální analýzy se ve třetím kvartále tohoto roku v Severní Americe opět prodalo nejvíce chytrých telefonů [...]

32 Forrester declares iPhone wrong for enterprise users « GreerMUG News { 12.18.07 at 12:14 am }

[...] the welcome may be irrelevant: the iPhone is here in a big way. With sales data suggesting that the iPhone has passed Windows Mobile in share, vendors like Visto promising full Exchange integration, and an SDK around the corner for [...]

33 iPhone Cracked / Unlocked!!! (READ WARNING POST #51) - Page 16 - Team-BHP { 12.18.07 at 3:04 am }

[...] news – Against odds, iPhone overtakes Windows Mobile sales in Q3 More – Canalys, Symbian: Apple iPhone Already Leads Windows Mobile in US Market Share, Q3 2007

34 links for 2007-12-18 at Dwight::Knoll { 12.18.07 at 3:25 am }

[...] Canalys, Symbian: Apple iPhone Already Leads Windows Mobile in US Market Share, Q3 2007 — RoughlyD… “The iPhone’s browser is likely over represented in web stats compared to its installed base because it works well enough to actually use.” he he (tags: iphone funny blog article) [...]

35 BlackBerry fends off iPhone in North American Q3 sales - BlackBerryForums.com : Your Number One BlackBerry Community { 12.18.07 at 3:57 am }

[...] Today, 02:57 AM That link from the article has some more interesting info. One chart shows the worldwide unit shipments by OS. Blackberry is shown in black and the volume really picks up in Q2 and Q3 of 2007. Canalys, Symbian: Apple iPhone Already Leads Windows Mobile in US Market Share, Q3 2007 — Roug… [...]

36 » links for 2007-12-18 | Team Kane Street { 12.18.07 at 4:21 am }

[...] Apple snags 27% of the North American smartphone market. A bit more than the “2-3 percent” predicted by Mr. Ballmer and co. Pretty impressive considering the iPhone is only available on 1 carrier. (tags: iphone mobile news) [...]

37 iPhone - 27% US Market Share in Q3. { 12.18.07 at 4:35 am }

[...] (July-September) released in a report by Canalys. Check out these articles by Daniel Eran Dilger at RoughlyDrafted and Seth Weintraub at [...]

38 Cult of Mac » Blog Archive » Apple’s iPhone Outsells All Windows Mobile Phones Combined { 12.18.07 at 4:49 am }

[...] spectacular success in its first six months on the market, according to research house Canalys. As Roughly Drafted notes, in North America, the iPhone is the No. 2 smartphone platform, not just model. It trails [...]

39 Tech News » Blog Archive » Apple’s iPhone Outsells All Windows Mobile Phones Combined { 12.18.07 at 6:50 am }

[...] spectacular success in its first six months on the market, according to research house Canalys. As Roughly Drafted notes, in North America, the iPhone is the No. 2 smartphone platform, not just model. It trails [...]

40 L'iPhone supera le vendite di Windows Mobile nel nord America { 12.18.07 at 7:52 am }

[...] due grossi mercati. PUBBLICITÀ PUBBLICITÀ All’analisi di questi dati, RoughlyDrafted individua alcuni trend interessanti, relativi al mercato [...]

41 Apple’s iPhone Outsells All Windows Mobile Phones Combined { 12.18.07 at 7:56 am }

[...] spectacular success in its first six months on the market, according to research house Canalys. As Roughly Drafted notes, in North America, the iPhone is the No. 2 smartphone platform, not just model. It trails [...]

42 BB World » L’america sentenzia: più BlackBerry che iPhone { 12.18.07 at 8:04 am }

[...] ai risultati di una ricerca condotta da Canalys per Symbian, iPhone ha superato come quota di mercato (Q3 in Nord America) Windows Mobile, Symbian, Palm e [...]

43 Lost in Tech - UK Marketing, Technology, and Mac stuff { 12.18.07 at 8:10 am }

[...] browser market – that’s bigger than Any other mobile device:- (source and image credit from Roughly Drafted – with stats from Canalys). In only 6 months the iphone has come from no-where to grab 27% of the [...]

44 Completetosh.com, by Neil McIntosh » Blog Archive » The things an iPhone does differently { 12.18.07 at 8:54 am }

[...] I thought the iPhone could really change the smartphone world when it was first launched, but I now think I underestimated its impact. With the device already outselling Windows Mobile in the US (and miles ahead of Symbian) my initial prediction is already coming true. [...]

45 erbmicha.com – Steve Ballmer is an Idiot { 12.18.07 at 10:23 am }

[...] There’s no chance that the iPhone is going to get any significant market share. No chance.— Steve Ballmer, CEO Microsoft [...]

46 iPhone déjà devant Windows Mobile | iPhone in France { 12.18.07 at 1:13 pm }

[...] : RoughlyDrafted Magazine Blackberry, Chiffres, Concurrence, iPhone, News, Windows [...]

47 Продажа смартфонов в Q3′07: Apple iPhone опередил Windows Mobile | Alexander Pivovarov { 12.18.07 at 2:56 pm }

[...] Источник: Canalys, Symbian: Apple iPhone Already Leads Windows Mobile in US Market Share, Q3 2007 [...]

48 cimota|atomic » Blog Archive » That Tsunami on the Horizon: it’s the iPhone… { 12.18.07 at 7:46 pm }

[...] visits the news that the iPhone is already beating the stuffing out of competitors in mobile phone operating system [...]

49 Forrester declares iPhone wrong for enterprise users teasered @ Feed UP !! { 12.18.07 at 8:58 pm }

[...] the welcome may be irrelevant: the iPhone is here in a big way. With sales data suggesting that the iPhone has passed Windows Mobile in share, vendors like Visto promising full Exchange integration, and an SDK around the corner for [...]

50 Brandon Schauer · Experience matters in mobile { 12.18.07 at 10:34 pm }

[...] 2 is recent figures from Canalys (with further analysis by RoughlyDrafted) showing Apple’s iPhone taking 27% of the U.S. market for smartphones in Q3. This puts the [...]

51 guidewireservices.com » December 19, 2007 { 12.19.07 at 11:02 am }
52 A little iPhone lovin’ { 12.19.07 at 12:08 pm }

[...] check out this piece that looks at how the iPhone is the number 2 smart phone OS in the North American market for it’s debut quarter – and North American obviously includes [...]

53 Apple’s iPhone Outsells All Windows Mobile Phones - Combined « vashNYC: the 60 billion $$ man { 12.19.07 at 12:44 pm }

[...] success in its first six months on the market, according to research house Canalys and Symbian. As Roughly Drafted notes (more pretty pie charts over at their site), in North America, the iPhone is the No. 2 [...]

54 Mad About the iPhone : iPhoneUKlaunch.com { 12.19.07 at 1:56 pm }

[...] customised call-in show, where your friends are the callers and the music is your favourite songs.I thought the iPhone could really change the smartphone world when it was first launched, but I now think I [...]

55 iPhone’s Q3 sales second only to Blackberry in the U.S. { 12.19.07 at 7:57 pm }

[...] You can read more about this success in the Fortune article, or at the original article Fortune references at Roughly Drafted HERE. [...]

56 Microsoft CEO Steve Balmer: [”My fooh ih in ma mouf.”] « VistaSucks.WordPress.Com { 12.20.07 at 7:33 pm }

[...] own Windows Mobile platform as having or soon acquiring 60 to 80% of the smartphone market.” Read the full story on RoughlyDrafted.Com Still laughing [...]

57 joecassara { 12.21.07 at 8:56 pm }

I’m much more interested in: (iPhones in Use / Smartphones in Use) x 100

[It's hard to do the math without actually interviewing 50 million people, but webstats do provide a clue as to how many smartphones are in actual use a smart phones, rather than just being phones with extra software installed. Also, consider that few phones remain in use for more than two years. There's 2 billion subscribers worldwide for all phones, and about a billion being sold every year. They expire far more quickly than PCs.

In phones, current market share is more important than installed base; in PCs and other devices with a longer than 2 year lifespan, installed base greatly outnumbers new sales, particularly for machines that last longer. PCs aren't much use after 2-3 years, but Macs typically last 4-6 years. That's why the installed Mac base is buying far more software than its 3% worldwide share or 6-8% US share would suggest. On the other hand, in smartphones, the iPhone is clearly going to sell far more software and control a large part of the pie, because it will rapidly become the largest platform for software. - Dan]

58 Microsoft CEO Steve Balmer: [”My fooh ih in ma mouf.”] « VistaSucks.WordPress.Com { 12.23.07 at 3:07 pm }

[...] Microsoft CEO Steve Balmer: [”My fooh ih in ma mouf.”] “There’s no chance that the iPhone is going to get any significant market share. No chance.” – Steve Ballmer, Microsoft CEO On the iPhone being a Windows Mobile Competitor “In its first full quarter of sales, the iPhone has already climbed past Microsoft’s entire lineup of Windows Mobile smartphones in North America, according to figures compiled by Canalys and published by Symbian. That puts the iPhone ahead of smartphones running Symbian, Linux, and the Palm OS, but behind the first place RIM BlackBerry. The figures mesh with retail sales data already reported by NPD, which similarly described the size of the US market with a 27% chunk bit out by Apple’s iPhone.” “…The most recent market share numbers are particularly embarrassing for Microsoft, especially after CEO Steve Ballmer announced in January that Apple wouldn’t capture more than two to three percent of the market and described his own Windows Mobile platform as having or soon acquiring 60 to 80% of the smartphone market.” Read the full story on RoughlyDrafted.Com [...]

59 Shadenfreude « GracefulFlavor { 12.23.07 at 8:56 pm }

[...] beauty here is that the iPhone is outselling all Windows Mobile devices [...]

60 iPhone Is Taking Over? Please. { 12.27.07 at 5:13 am }

[...] Mossesgeld over at The Smart PDA points to a Roughly Drafted piece on how the iPhone is scaring the Symbian folks because in the Q3 results for North America, the iPhone kicked butt over everyone except for [...]

61 Jaiku?s New Mobile App to be Unveiled at Supernova { 12.27.07 at 4:11 pm }

[...] Canalys, Symbian: Apple iPhone Already Leads Windows Mobile in US …It?s these kind of marketshare numbers that should usher in a few new models. …. #41 Apple?s iPhone Outsells All Windows Mobile Phones Combined on … [...]

62 » One Phone to Rule Them All Wheeler Central: Ramblings of the Wheeler Household. { 12.28.07 at 3:32 pm }

[...] One Phone to Rule Them All Posted in December 17th, 2007 by Chris McClean in Economy, Tech So, anyone notice that iPhone thing lately? I have, and apparently so has 27% of the mobile phone market, because that’s its market share. It may sound like a minority, but one really stops to consider all the other players in the industry its huge. Especially when you consider those other players like Symbian have their phones across multiple carriers. 27% in just roughly 6 months time is huge deal for Apple. Not even Motorola’s RAZR sold this fast (not that I can think of at least). For an in depth break down of figures and numbers hit the link. [...]

63 gedblog » Blog Archive » The Best of 2007 { 12.28.07 at 6:00 pm }

[...] forced cell carriers to “think different” about their business models and captured a big slice of the U.S. smartphone market in the process. Not bad for a company that never made a cell phone [...]

64 avocade { 12.30.07 at 5:37 pm }

Those numbers are certainly impressive. For those of us who have been following you for the last couple of years, it’s nice seeing the ever increasing attention. (Looking forward to seeing you again in person next WWDC.)

65 MacWorld » Apple’s iPhone Outsells ALL Windows Mobile Phones Combined { 12.31.07 at 10:26 am }

[...] spectacular success in its first six months on the market, according to research house Canalys. As Roughly Drafted notes, in North America, the iPhone is the No. 2 smartphone platform, not just model. It trails [...]

66 Canalys, Symbian: Apple iPhone Already Leads Windows Mobile in US … { 01.01.08 at 6:12 pm }

[...] Mobile phones, the new currency · Look for new crop of mobile phones · Should India move to 4G networks 3G still a year away … More Info… [...]

67 John Dvorak Concedes 2007 was a “Crappy Year” for Windows Enthusiasts — RoughlyDrafted Magazine { 01.02.08 at 2:20 pm }

[...] Canalys, Symbian: Apple iPhone Already Leads Windows Mobile in US Market Share, Q3 2007 [...]

68 Canalys, Symbian: Apple iPhone Already Leads Windows Mobile in US … { 01.03.08 at 2:12 am }

[...] Canalys, Symbian: Apple iPhone Already Leads Windows Mobile in US …Compare features ,functions, reviews of all mobile phones. … Nokia today announced the new Nokia 6263 phone, now available nationwide from T-Mobile USA, … [...]

69 iPhone pervasiveness… at Touchstone { 01.22.08 at 11:06 pm }

[...] the last three months. I haven’t seen a hard figure yet, but several sites say the iPhone is outselling every smartphone except Blackberry. I wonder how many iPhones we have at [...]

70 Binary Truth » Blog Archive » Well, that was new - most promising products { 01.24.08 at 1:45 pm }

[...] the go – not just business power users or early adopters. Despite being the new kid on the block, the iPhone has already snatched 27% market share and surged ahead of Windows Mobile. Look for this market to expand much faster in the coming year – especially with Google’s [...]

71 Motorola introduces 9 new mobile phones - USATODAY.com { 01.25.08 at 6:15 pm }

[...] One Response to ?Sony Ericsson announced several new mobile phones?. Neil Says: June 17th, 2007 at 3:14 am. At last Sony Ericsson are going to bring … Browse… [...]

72 La respuesta de Nokia a Google Android « Quilombo Digital { 01.28.08 at 6:27 pm }

[...] movimiento, sumado a las últimas cifras de negocio, donde Nokia ha omitido su gráfico de cuota de mercado para el 3er trimestre de 2007 (cosa que venía publicando siempre en su reporte “Symbian Fast Facts”) debido al [...]

73 Concern Over New Rules On Mobile Phones In Hospitals { 01.29.08 at 10:15 am }

[...] Canalys, Symbian: Apple iPhone Already Leads Windows Mobile in US …It?s these kind of marketshare numbers that should usher in a few new models. ?. #41 Apple?s iPhone Outsells All Windows Mobile Phones Combined on ? [?] … [...]

74 Microsoft Big Loser In Format War « Jason Bryant Blog { 02.23.08 at 11:04 am }

[...] followers; advertising, web portals, Zune and Windows Mobile (iPhone already has a larger market share than all Windows Mobile devices combined, and that’s after less than one year!). For every [...]

75 iphone no longer just a fashion accessory | burning the bacon with barrett { 03.10.08 at 9:36 pm }

[...] the iphone has had already in the North American smartphone (business) market as reported by Daniel Eran Dilger: In its first full quarter of sales, the iPhone has already climbed past Microsoft’s entire [...]

76 dean.collins { 03.18.08 at 12:32 pm }

Of course it could also be that the webserver analytics are wrong and that because Apple iPhone triggers javascript correctly whereas 95% of all other handsets dont your recording methodology is just plain wrong.

….but that doesn’t make the fanboys all warm and happy now does it.

But for mobile content holders/producers who actually want to know whats really happening to their content check out Amethon Mobile Analytics.

Cheers,
Dean Collins
http://www.Amethon.co m

77 Apple’s iPhone vs Smartphone Software Makers — RoughlyDrafted Magazine { 03.22.08 at 1:05 am }

[...] Canalys, Symbian: Apple iPhone Already Leads Windows Mobile in US Market Share, Q3 2007 [...]

78 iPhone Predicted 40 Years Ago Along With Flying Cars — RoughlyDrafted Magazine { 03.26.08 at 4:58 am }

[...] Canalys, Symbian: Apple iPhone Already Leads Windows Mobile in US Market Share, Q3 2007 Microsoft is now talking about delivering apps for the iPhone, while fierce Windows Enthusiasts such as Lance Ulanoff of PC Magazine (who a half decade ago reported that he “was happy to learn earlier this month about the discovery of a significant security hole in the Jaguar and Panther versions of the Apple operating system” and announced that “the truth is that the Mac OS is just as vulnerable as Microsoft Windows. Overall, maybe OS X is better than Windows, but that’s not the point.”) have started writing up plaudits for the iPhone that insist it will replace the desktop PC as the computing platform of the future. [...]

79 Castle104 Blog » Blog Archive » 競合が出てくると、自分にもプラス (BlackBerryの売上倍増) { 04.02.08 at 9:42 pm }

[...] Mobileを超えていきなりアメリカ スマートフォン市場の27%を奪ったにも関わらず、どうしてBlackBerryがこんなに売れているのか。Cannaccord [...]

80 Rubicon iPhone Study Supplies Interesting Numbers About Users — RoughlyDrafted Magazine { 04.03.08 at 2:18 am }

[...] Canalys, Symbian: Apple iPhone Already Leads Windows Mobile in US Market Share iPhone Grabs 27% of US Smartphone Market [...]

81 The iPhone effect - a lesson for the ‘iPhone-killers’ { 04.08.08 at 2:40 am }

[...] is certainly indisputable that the iPhone has changed the mobile landscape. Within months it became the second-highest selling smartphone platform in the U.S. and also garnered the highest customer satisfaction in the industry. At CTIA this week various new [...]

82 Microsoft Desperate « iCraig { 05.19.08 at 6:56 pm }

[...] Let’s start with its core competence, operating systems. Vista is a disaster and Windows 7, its successor, is two years away. By then, the market for desktop/laptop operating systems will be smaller, perhaps dramatically so. The sweet spot is steadily moving away from “computers” to mobile devices — phones, mainly — and Microsoft’s mobile operating system has never captured anyone’s imagination, let alone the market. (In its first quarter of existence last year, Apple’s iPhone overtook Windows Mobile. [...]

83 Cynical Planet: a web based journal » Blog Archive » BlackBerry v iPhone: The Setup { 05.29.08 at 9:55 am }

[...] hailing from Cupertino, designed by Apple in California and assembled in China, having  taken over 27% bite out of the US market in it’s first quarter of sales we have the challenger to RIM’s supremacy [...]

84 Продажа смартфонов в Q3′07: Apple iPhone опередил Windows Mobile | Digital Media News { 06.11.08 at 3:42 am }

[...] Canalys, Symbian: Apple iPhone Already Leads Windows Mobile in US Market Share, Q3 2007 Метки: Apple, Canalys, iPhone, Symbian, Windows Mobile, индустрия, [...]

85 Morton’s Weblog » Blog Archive » 2008 編程語言走勢解盤 { 06.27.08 at 11:44 pm }

[...] Roughly Drafted Magazine 的報導指出,在 2007 年第三季,Apple iPhone 在美國的 Smartphone 市場占有率已經到達 27%,超過 Windows Mobile。繼美洲和歐洲之後,2008 年 iPhone 會在亞洲開始販售,並推出第二代機種,也預計在 2008 年推出 SDK(軟體開發套件),讓我們可以為 iPhone 寫原生(Native)程式。 [...]

86 Marks Blog » HTS S620 vs Palm Treo 750v { 08.15.08 at 2:32 pm }

[...] will exists in future. Well, it turned out that Symbian’s developer community and users have not been that abide by Palm as expected. (Drop me a line if you have more recent [...]

87 Paul Thurrott calls Apple “the Bad Guys” of Microsoft’s $300 Million Ads — RoughlyDrafted Magazine { 09.08.08 at 3:08 am }

[...] Share Myth 2007: iPod vs Zune and Mac vs PC Canalys, Symbian: Apple iPhone Already Leads Windows Mobile in US Market Share, Q3 2007 Thuggery Skulduggery Crock. The real secret behind-the-scenes maneuvering in the tech world comes [...]

88 Ten Striking Parallels Between Microsoft and John McCain — RoughlyDrafted Magazine { 09.15.08 at 1:00 am }

[...] Canalys, Symbian: Apple iPhone Already Leads Windows Mobile in US [...]

89 RIP Palm : Chez Cliff: REI and Other Stuff { 10.01.08 at 3:38 am }

[...] Palm is dead. Clifford:  It’s dead? Russian:  [...]

90 MobiShark is looking for Bloggers - Blackberry Geeks | blackberrystorm { 11.13.08 at 7:27 pm }

[...] users up to date. iPhone is the leader without a doubt in the mobile world recently blogged by Rough Draft Magazine. Steve you’re ahead buddy.. but RIM ain’t haven’t it!!! Okay … BIG HOPES [...]

91 » There’s no chance that the iPhone is going to get any significant market share. at hobartimus.com { 03.04.09 at 1:27 am }

[...] Yeah. I don’t think anybody has bought one at all. share this [...]

92 Seta Digital Blog » Blog Archive » links for 2009-03-31 { 03.31.09 at 2:00 pm }

[...] Canalys, Symbian: Apple iPhone Already Leads Windows Mobile in US Market Share, Q3 2007 — RoughlyD… (tags: mobile iphone symbian smartphone statistics review tcc) [...]

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