Daniel Eran Dilger
With Apple holding onto 91% of the market for digital video downloads, one might think that the company’s rapid ascendancy in movie sales would have received more attention by the media. Instead, reporters have suggested reasons why the figures don’t really matter and analysts are offering their advice on how to “fix” Apple’s digital strategy. Most of the suggestions involve Apple stooping to copy the failure of Microsoft’s DRM-centric rental revocations or the Media Center/Tivo DVR money pit between the rock of cable providers and the hard place of consumers looking for cheap hardware.

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